Principles Of Service Marketing Management Tutorial

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What is Principles of service marketing management tutorial?

This tutorial Service management deals with supply chain management as the intersection between the actual sales and the customer point of view.

Audience

This tutorial is useful for MBA and business management professionals and hospitality and service sector professionals who want to seek career in service sector.

Prerequisites

This tutorial needs basic knowledge of service sector concepts like modern service desk solutions, service-aware discovery, and IT operations automation.
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Understanding The Service Sector
Marketing Services Versus Physical Goods
Basic Differences Between Goods And Services
Services In The Modern Economy Understanding The Service Sector Marketing Services Versus Physical Goods Basic Differences Between Goods And Services Customers Do Not Obtain Ownership Service Products As Intangible Performances An Integrated Approach To Service Management The Evolving Environment Of Services A Structure For Making Service Management Decisions Understanding Service Processes How Do Services Differ From One Another? Service As A Process Different Processes Pose Distinctive Management Challenges How Customer Involvement Affects Design Of The Service Factory Evaluating Alternative Channels For Service Delivery Managing People As Part Of The Service Product Managing Service Encounters Banking Moves From High Touch To High Tech Where Does The Customer Fit In The Service Operation? Managing Service Encounters Critical Incidents In High-contact Services Service As A System The Customer As Coproducer Customer Behavior In Service Environments Understanding Technology Users From Mouse Potatoes To Media Junkies Focusing On The Right Customers Understanding Customer Needs And Expectations How Customers Evaluate Service Performances The Purchase Process For Services Mapping The Customer's Service Experience Relationship Marketing And Customer Loyalty Creating A Formula For Success In Ski Resorts Targeting The Right Customers From Transactions To Relationships Creating And Maintaining Valued Relationships The Problem Of Customer Misbehavior Complaint Handling And Service Recovery Consumer Complaining Behavior Guidelines For Effective Problem Resolution Service Guarantees Tracking Down Guests Who Cheat The Service Product The Moose Ts Loose At Germany's Most Popular Radio Station The Service Offering Identifying And Classifying Supplementary Services Cosmetic Surgeons Offices Disappoint Patients Service Design In And Out Food Service Reengineering Service Processes Pricing Strategies For Services Paying For Service The Customer's Perspective Foundations Of Pricing Strategy Pricing And Demand Consumers Protest Atm Surcharges Promotion And Education The Role Of Marketing Communication Communication Strategies For Services The Marketing Communications Mix Marketing Communications And The Internet Service Positioning And Design The Merchandiser The Contractor The Niche Player The Need For Focus Four Focus Strategies Creating A Distinctive Service Strategy Transporting Business Travelers Into The Twenty-first Century Service Positioning Perceptual Maps As Positioning Tools Using Perceptual Maps To Evaluate Positioning Strategies Creating And Promoting Competitive Advantage New Service Development Creating Delivery Systems In Place, Cyberspace, And Time Evaluating Alternative Delivery Channels Options For Service Delivery Physical Evidence And The Servicescape Place, Cyberspace, And Time Decisions The Role Of Intermediaries Creating Value Through Productivity And Quality Minding The Service Ps And Qs Understanding Service Quality Various Levels Of Customer Satisfaction Productivity Issues For Service Firms Balancing Demand And Capacity The Ups And Downs Of Demand Measuring And Managing Capacity Understanding The Patterns And Determinants Of Demand Strategies For Managing Demand Managing Customer Waiting Lines And Reservations Waiting To Get Processed Minimizing The Perceived Length Of The Wait Calculating Wait Times Reservations Employee Roles In Service Organizations Human Resources: An Asset Worth Managing Job Design And Recruitment Empowerment Of Employees Service Jobs As Relationships Human Resource Management In A Multicultural Context The Impact Of Technology On Services Technology In Service Environments It And The Augmented Service Product The Digital Revolution Service Strategy And The Internet Guidelines For Effective Use Of Technology Organizing For Service Leadership The Search For Synergy In Service Management Creating A Leading Service Organization In Search Of Leadership Principles Of Service Marketing Management Interview Questions Principles Of Service Marketing Management Practice Tests

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