Why Email Marketing?

Posted on 17th Oct 2017 | 19931 views

3 avg. rating (60% score) - 2 votes

Email marketing is a kind of online marketing to reach customers directly via electronic media. Email marketing can be more than text; it may include rich images with your product features and textures. Here direct email marketing is advertising the content in a unique way.


Email marketing is used to send ads, request business, or solicit sales or donations. Unlike general mails, any email communication is known as email marketing used to build customer Loyalty, trust in a product or company, or brand recognition. While a company sends a commercial mail to a group of people with electronic email across the forms of advertisements, requests for business or sales, or donation solicitation. Maximize your business presence with required information about your products and services. Its a trending technique used across globe to establish a strong presence on the web. Sometimes email news letter can be in the form of press release which can include graphics and information about purchasing a product. Email marketing is the most important form to stay connected with your clients while also promoting your business. It is an easy and simple way to reach target markets without the need for large quantities of print space, television or radio time, or high production costs. Other than this using email marketing software, you can manage maintain an email list that has been segmented based on several factors including the length of time addresses have been on the list, customers likes and dislikes, spending habits and other important criteria. Emails are then created and sent out to specific target members on the list, providing them with a personalized email detailing information that they are interested in or have requested.

Email marketing can be carried out by the following:

  • Email newsletters
  • Digests
  • Dedicated Emails
  • Lead Nurturing
  • Sponsorship Emails
  • Transactional Emails

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