Marketing Management Interview Questions & Answers

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Marketing Management Interview Questions & Answers

Are you a person with excellent communication skills and have degree in Marketing or Business administration ? Are you willing to extend your experience in marketing, advertising, brand management then log onto www.wisdomjobs.com. Marketing management is the directing of the organisation’s resources to develop and implement the best possible strategy in order to reach its desired consumer segment with the goal of maximizing sales of a particular product or service. It is the analysis, planning, implementation and control of programs designed to bring about the desired exchanges with target audiences for the purpose of personal and mutual gain. So track your career as Marketing Manager, Marketing Research Analyst, PR Specialist and so on by looking into Marketing Management job interview question and answers given.

Marketing Management Interview Questions

Marketing Management Interview Questions
    1. Question 1. What Is Marketing Management?

      Answer :

      Marketing Management is a skill of managing the market and consumers. It is a kind of activity in which product is supplied to the consumers and also making new consumers in the market. A marketing manager uses different techniques in order to increasing the sales and promotion of a goods and services. There are different steps by which a marketing manager has to go in order to achieve success.

    2. Question 2. What Importance Do You Attach To Market Research In Your Profession?

      Answer :

      Market research considered key aspect in this role and researching is all important for a marketing manager. Based on research, the manager decides on strategies, marketing tactics, campaigns, pricing and promotion policies. Market research allows identifying new product trends, which allows introducing new services or products into the company product line. It also allows following recent developments and competitors.

    3. Question 3. How Is The Marketing Managers Related To Product Development?

      Answer :

      You can use this reply – The marketing manager evaluates the financial aspect of development. He adjusts development with company’s financial goals and means (budget). He also assesses the relevance of the product to the current market. If necessary, the marketing manager suggests changes to product development in order to optimize its success among current customers.

    4. Question 4. What Are Your Qualifications As A Marketing Manager?

      Answer :

      List some key qualifications and add a brief example from your professional career. Marketing Managers are multitaskers. They are independent problem solvers and initiative researchers. But they are also great team players, coordinating their activities with other departments, senior management, customers, market leaders and suppliers.

    5. Question 5. What Is The Importance Of Team Work In Marketing Management?

      Answer :

      Teamwork is important as the marketing managers does his research and makes his strategic decisions based on external resources as well as cross company personnel.

      He brings his team work to perfection resulting in product development, marketing initiatives, promotion, and advertising. He must know how to explain, lead and instruct. S/he must be able to understand the goals and means of the organization in order to adapt his own decisions for optimal effect.

      For example: marketing strategies may influence product shape and color and vice versa.

    6. Question 6. How Do You Participate In Product Development?

      Answer :

      Talk about coordinating actions and info with the development department at every stage. Give examples of how you marketing management influences product development and vice versa.

    7. Question 7. Have You Ever Conducted Staff Training Or Done Presentations?

      Answer :

      It may be extensive training, but you may also mention any instruction of personnel regarding your strategies, research, possible changes, new production polices, etc. Such instruction often involves presentations. Presentations are also often used when reporting to senior management.

    8. Question 8. What Is Marketing?

      Answer :

      Marketing is a medium through which the producers anticipates the demand of the consumers and sell the required product or service to satisfy their want. It is a broader platform where activities like brand management, brand promotion, and sales are all clubbed towards reaching the ultimate object of creating and retaining a market.

    9. Question 9. Describe Niche Market.

      Answer :

      Niche Market is a specific part of the market that a seller is focusing. This market is normal overlooked or ignored by the larger section of the producers. The small sellers may try to tap the potential of this niche market but normally fail due to cost factor. Niche market is concerned about customizing the service or product to meet the specific need of the consumer. As such the cost factor may at times go up.

    10. Question 10. What Is The Difference Between Marketing And Sales?

      Answer :

      “Marketing is the promotion of the products and services in the defined market to a set of target audience. Marketing plans the approach and the strategy required to be implemented. It uses both the traditional and modern promotional vehicles. Marketing includes activities like brand promotion, brand awareness and sales.”

      “Sales are a part of the marketing activities. It is the process through which a product is sold to the defined target audience. Sales are the final stage in the marketing process. A product or service may be sold to the end user or in case of a B2B model it may be sold to another business.”

    11. Question 11. What Is Online Marketing?

      Answer :

      Online marketing is a new platform for producers and service providers to sell or market their products and services through the virtual medium of internet. It is also called internet marketing, web marketing and website marketing. This virtual platform enables the seller to directly or indirectly interact with end users. Some of the strategies used are SEO, Email marketing and also online promotions.

    12. Question 12. Develop A Marketing Plan?

      Answer :

      Let us say a product ‘X’ is being produced. It is in the line of FMGC. The planning will be done on the following parameters:

      • Purpose of manufacturing the product
      • Market scope
      • Target audience
      • Existing competitors
      • Pricing of the product
      • Brand creation
      • Packaging
      • Promotion channel
      • Feedback compilation
      • Evaluation of the feedback

    13. Question 13. Which Of Our Products/services Most Appeals To You And Why?

      Answer :

      This is one of the crucial things to do before you appear for the interview. The question is common in the marketing interview. You should visit the profile of the company and collect the necessary information about the products and services. Give a crisp answer highlighting the existing policies of marketing for the particular product you would like to talk about. It would also be ideal to share your inputs on how the marketing mechanism may be strengthened. “The product ‘X’, I believe, has one of the most interesting marketing strategies. The product is being nicely promoted by the use of traditional and digital media. This has also increased the penetration rate of the product…”

    14. Question 14. Describe A Marketing Plan You Developed. What Was The Result Of Implementing That Plan?

      Answer :

      Share information on how you had developed the plan but do not mention the name of the product/service or other confidential details. You may say, “One of the products in our company was entering into the maturity stage from the growth stage of the product life cycle. As such it was necessary to plan out another marketing strategy that would be effective at this level. The stress was given to factors like market retention and expansion while drafting the plan. The plan was effective in strengthening the position of the product in this concerned market.”

      The element of confidentiality is important throughout the answer. In case you are asked about the name of the company then be polite and say that certain restriction are not permitting you to disclose the name of the product. The interviewer(s) would understand the gravity of the situation.

    15. Question 15. Which Environmental Variables Impact A Marketing Plan?

      Answer :

      The environmental variables that impact a marketing plan are governmental, economical, technological, legal, cultural, ecological and stakeholders.

    16. Question 16. What Is Marketing According To You?

      Answer :

      Marketing is the exchange of product or service between the producer and consumer. It is anticipating the consumer requirements and identifying the potential market to exchange a product or service against a pre-determined value. Marketing involves a number of strategies and market players. The process is not only vital in creating a market but also in retaining the market.

    17. Question 17. How Will You Sell A Refrigerator To An Eskimo?

      Answer :

      This is one of the common questions in a marketing interview. The interviewer(s) is likely to evaluate your presence of mind and also how good salesperson you are. You may go for the following lines to sale the product:

      “The only temperature you can regulate to keep things fresh is that of the refrigerator.”
      “The only thing that saves beers from freezing and meat from tuning into ice is refrigerator. Manages temperature and almost everything.”

    18. Question 18. Are You Willing To Travel?

      Answer :

      In case you have any reservation then you may share it. Get a proper understanding of things like travel duration, frequency of travel and also cost support. “I have no reservations in respect to traveling but would like to know the frequency and duration of travel.”

      “I have knowledge that the job requires traveling but would like to know the frequency as I have some reservation.” Talk about your issues and always have a positive approach in finding the best possible solution.

    19. Question 19. Give An Instance Of A Recent Marketing Brief Which You Developed For A Recent Marketing Program.

      Answer :

      It is a kind of planning tool which is focused on the outcomes and needs of a campaign or a project. It is firstly designed and then implemented. Some of the elements of marketing management consist of objective of marketing, their audience and target market, target market’s behavior. During the interview the recruiter focus on how much you have researched and how detailed and precise your brief was.

    20. Question 20. Tell Us About A Project In Which You Coordinated.

      Answer :

      Here you have to represent your abilities in a practical way. Tell them the project and your responsibilities, how you minimized the conflicts, the outcomes. You should give a brief account of strategy and success behind that.

    21. Question 21. Discuss About The Tools You Used In Your Recent Successful Project.

      Answer :

      The tools are the elements which help in introducing a product in a market. So, tell them which tool you used and why you used. How it had helped you in selling a product.

    22. Question 22. How You Accomplish Your Marketing Goal In A Tight Budget?

      Answer :

      Give some previous examples, what was your budget and how you accomplished your aim. Tell them how you minimized the expenses and expenditure, how you planned it according to the situation and earned the best returns.

    23. Question 23. What Are The Biggest Challenges Before The Marketing Managers?

      Answer :

      The biggest challenge is to sell a product in the market. No one easily get ready to purchase it if the product is new in the market. Then it is the marketing manager’s skill that how he sells the product using company’s resources.

    24. Question 24. Give Us An Example Of A Marketing Brief You Developed For A Recent Marketing Project Or Program?

      Answer :

      The marketing brief can be viewed as a planning tool for designing and implementing a marketing program or project. Writing a brief is about clarifying the outcomes of the campaign or project and providing focus on what needs to be achieved. Common elements include marketing objectives, primary audience and target market, attitudes and behavior of the target market, influencing the target market's behavior and the key message of the initiative. In answering this marketing manager interview question focus on how detailed and specific the brief was and the research it was based on.

    25. Question 25. Tell Us About A Marketing Project In Which You Had To Coordinate And Manage A Diverse Team Of People To Achieve Deliverables?

      Answer :

      Focus on your ability to co-ordinate and delegate activities in an efficient and practical way. Detail how you defined and divided project roles and responsibilities, kept personality clashes and conflict to a minimum and monitored and fed back to the project team. Outline your particular management style and why it was successful.

    26. Question 26. Give An Example Of How You Have Effectively Managed A Tight Budget To Accomplish A Marketing Activity?

      Answer :

      Focus on your planning and organizing skills to get the best return on the marketing budget. Detail what controls were put in place to track and stay on top of expenditure and how plans were adjusted when necessary. Discuss your ability to react quickly and accurately to meet new demands and constraints.

    27. Question 27. Tell Me About A Marketing Project That You Brought In On Time And Under Budget.

      Answer :

      Key marketing manager competencies that this question explores include accurate research and analytical skills, the ability to develop realistic and workable objectives and the ability to initiate and monitor strategies and activities that support these objectives. Efficient utilization of resources reflects sound judgment, planning and organizational skills.

    28. Question 28. Describe A Situation In Which An Innovative Course Of Action Was Necessary?

      Answer :

      Your ability to evaluate a situation, problem or opportunity and understand the action that needs to be taken is key to success as a marketing manager. Gaining a clear perspective is necessary before deciding on the focus of your innovation. Taking into consideration the available resources and how they can be best used is important in determining the best course of action. Your ability to capitalize on the situation should be highlighted.

    29. Question 29. What Factors Do You Consider The Most Important When Attempting To Influence Consumer Behavior?

      Answer :

      In your marketing manager interview answer show how cultural factors, social factors, personal and psychological factors all impact on consumer behavior. Provide an example of a marketing campaign or project you developed and how you utilized these four key factors to develop and optimize your project.

    30. Question 30. What Are The Biggest Challenges A Marketing Manager Faces Today?

      Answer :

      Coming up with new and effective ways to market a product in such a tight economy is a tough challenge. Customers have more power than ever and marketing initiatives have to meet these new customer demands and give the customer what they want. There is enormous accountability for marketing managers to ensure that the marketing operation is efficient and cost-effective and to show how marketing spend translates into growth and profitability for the company. In such a highly competitive market standing out from other organizations is an ongoing challenge. Additionally there is the pressure to keep up with technology and how to use it optimally for marketing activity. Relate your personal experience of the challenges you have encountered and discuss how you handled them.

    31. Question 31. What Do You Consider To Be The Most Challenging Aspect About Being A Manager In Business Today?

      Answer :

      There are a number of complex challenges that managers now face including having access to fewer resources, managing more specialized and more diverse teams and having to operate within a constantly changing and highly competitive environment. Relate your answer to the knowledge you have of the job, the company and the industry.

    32. Question 32. What Are The Most Important Values And Ethics You Demonstrate As A Leader? Give Me An Example Of These In Practice.

      Answer :

      Integrity- being truthful and trustworthy and having conviction - is an essential leadership competency. The effective leader demonstrates values and ethics in personal behavior and integrates these values and ethics into organizational practices and activities. A good leader acts with the courage of his/her convictions. While leaders are open with their employees and model honesty, transparency and fairness, they do not violate confidences or divulge potentially harmful information.

    33. Question 33. What Do You Think Are The Most Important Skills In Succeeding In Sales?

      Answer :

      Put a number on the skills so that you can structure your sales interview answer around this. For example, "I think the 3 most important sales skills are .". Rather than referring to specific sales techniques focus on competencies and abilities that every successful salesperson needs, such as:

      •  the ability to adjust your approach to different people and situations
      •  the ability to ask the right questions and listen careful
      •  the ability to deal with disappointment and rejection
      •  the ability to stay motivated with a high energy level
      •  the ability to plan and prepare
      •  the ability to influence and persuade
      •  the ability to negotiate and reach agreement

    34. Question 34. What Is Your Psychology Of Selling?

      Answer :

      This is where you demonstrate your understanding of the entire structure of selling. Focus on your view of selling as a professional service directed at showing the customer how your product or service meets their needs and improves their lives.

      Prepare a concise sales interview answer that highlights your knowledge of how to communicate and build rapport with a client, ask the right questions, identify and understanding the client's values, motives and needs, offer the appropriate solutions, handle objections and close the sale. Include adapting to different personality types and using persuasive communication skills.

    35. Question 35. What Do You Like And Dislike About The Sales Process?

      Answer :

      This question is asked to explore the candidate's self-awareness and motivation. Know your strengths in the sales process as these will translate into what you like. Your "likes" and strengths should correspond to the main priorities of this sales position.

      For example, if your strength is negotiating, describe how you enjoy this aspect of sales and your satisfaction at coming up with win-win solutions. Highlight how this has resulted in both satisfied customers and increased sales which is what this position is looking for.

      When responding to the "dislikes" go carefully! The best approach is to choose a characteristic of your present or previous company such as its poor delivery on the sales you made or its lack of flexibility when it came to negotiating sales solutions. Answer in a positive manner as someone who is able to take these sort of problems in their stride and constructively improve on them. For example if the delivery of company products was slow and resulted in angry customers, discuss how you instituted a follow-up process that accelerated delivery.

    36. Question 36. What Is Your Favorite Book About Sales?

      Answer :

      The interviewer is exploring your attitude to professional and personal development. It is always impressive when candidates are able to list the books they have read. Include time-honored sales books like How to Win Friends and Influence People by Dale Carnegie and SPIN Selling by Neil Rackham as well as some current sales books. Make sure you have read the books and be prepared to answer questions like "What was the most important thing you learned from reading that book?"

    37. Question 37. How Do You Know When To Walk Away From A Sale?

      Answer :

      Sooner or later it will happen that it is necessary to walk away from a customer. This sales question is asked to determine that you do not walk away from opportunities too quickly or for the wrong reasons. You should have a walk-away strategy that is based on valid and consistent reasons. These could include:

      •  when legal and ethical standards may be compromised such as taking or paying a bribe or compromising your moral or religious beliefs
      •  when time and resources do not allow you to provide the acceptable standard of quality or when you know you cannot deliver what is been asked. This can be viewed as an invitation to failure
      •  when the time, energy and resources required to keep the sale or customer are no longer a good investment and the business becomes unprofitable
      •  when the deal does not benefit both parties and is not a win-win situation, particularly when it is one-sided to your detriment

    38. Question 38. What Do You Consider The Key Skills In Closing?

      Answer :

      Key points to keep in mind when answering this sales interview question are:

      •  recognizing buying signals both verbal and non verbal
      •  not attempting to close too early
      •  familiarity with different closing techniques such as the alternate choice method
      •  allowing the buyer the appropriate time and silence to respond to the close
      •  to stop selling once the sale is made

    39. Question 39. In The Current Sales Environment, What Is The Process You Go Through To Qualify Prospects?

      Answer :

      This question is designed to evaluate your ability to assess what is a solid prospect and not waste your efforts on poor prospects. In tough economic conditions sales people can waste precious resources chasing every lead that comes their way. Focus on the characteristics of a good prospect including the actual needs of the customer, the customer's budget and the real authority of the customer to make the buying decision.

    40. Question 40. When Evaluating An Employee Or Team Member's Performance What Factors Are Most Important To You?

      Answer :

      This question is designed to assess your performance standards. Show how you set high work standards for yourself and your subordinates, how you communicate your expectations and how you monitor performance.

    41. Question 41. Tell Me About A Short Term Plan You Developed For Your Department/team/group. Tell Me How You Plan Your Work Schedule.

      Answer :

      These supervisor interview questions explore your ability to plan and organize. Your interview answer should demonstrate your ability to set priorities, establish objectives and milestones, schedule activities and plan proper use of resources.

    42. Question 42. Tell Me About A Time You Had To Coach An Employee To Perform A Task.

      Answer :

      Coaching and developing others is part of the supervisor function. Supervisor interview questions about coaching and development of employees should include your ability to agree on the outcomes and methods of coaching with the employee, to explain and demonstrate task performance, to observe and provide constructive feedback.

    43. Question 43. Describe A Time You Had To Manage Conflict Within Your Department/team/group.

      Answer :

      Your example can show how you identified the source of conflict, used the conflict situation as a constructive process to exchange opinions and ideas and clarify roles and responsibilities. Discuss how you kept the focus on the desired outcome rather than on personal grievances.

    44. Question 44. Describe A Time You Had To Introduce Important Change In Your Last Job.

      Answer :

      You ability to persuade and influence your employees or team members to accept change is key. Show how you were able to gain support and commitment from them by using the appropriate communication style, by listening and responding to concerns and questions, by asking for their help and commitment and by providing support.

    45. Question 45. How Do You Motivate Your Employees/team Members?

      Answer :

      The more your employees or team members understand about their jobs and accountabilities the more motivated they are. Show how you ensure each subordinate has clarity about his or her role and responsibilities. Discuss how you set clear, specific and realistic targets that are agreed on rather than dictated. Focus on how you involve employees by asking for suggestions, ideas and feedback.

    46. Question 46. Describe Your Supervisory Style?

      Answer :

      When answering supervisor interview questions around your personal supervisory style remember that there is no wrong or right supervisory style. The only criteria is that it should be appropriate to the situation. Your ability to adapt your style to the demands of the person you are dealing with, the task at hand and the circumstances is key to success as a supervisor. Provide examples of how you have had to adapt your supervisory style to meet different needs.

    47. Question 47. What Do You Consider The Most Important Qualities For A Supervisor?

      Answer :

      Include these key competencies or skills that apply to all supervisor jobs. Planning and organizing, problem-solving, decision-making, delegating, motivating, influencing, communicating and managing conflict.

    48. Question 48. What Was The Most Significant Change You Brought About In An Organization?

      Answer :

      Leaders can recognize new opportunities and anticipate long term opportunities. They determine new business directions for the organization. They are able to create enthusiasm and acceptance of the new vision or change and use the appropriate leadership style to inspire and guide employees to embrace change.

      Thinks about what the concept of leadership means to you when preparing for leadership interview questions. Look back over your experiences and select insightful examples of how you have demonstrated the competencies associated with leadership.

    49. Question 49. How Have You Encouraged Learning And Development Of Employees?

      Answer :

      Learning happens at every opportunity. Your answer to leadership interview questions like this should demonstrate that effective leaders develop employees by mentoring, coaching and providing performance feedback on a daily basis. Leaders act as models for their employees but the most effective leaders not only teach by example they take a personal interest in the learning of others and serve as mentors. Additionally they manage learning throughout the organization by continually focusing attention on the learning agenda and providing the resources to facilitate it. Finally leaders monitor learning by getting regular feedback.

    50. Question 50. How Have You Influenced Employees To Follow Your Strategic Vision For The Organization?

      Answer :

      Leaders develop ownership by involving employees in the decision-making and planning process. They provide resources to facilitate employee success and empower employees by devolving authority to get things done efficiently. Effective leaders develop processes that engage employees in achieving the strategic vision.

    51. Question 51. Why Is Marketing Research Important?

      Answer :

      Marketing research is important simply because we (web marketers) need such information to make our marketing decisions. The more accurate the information we have, the less likely we are to make mistakes in our decisions.

    52. Question 52. What Exactly Is Web Marketing Research?

      Answer :

      Web marketing research is about conducting research (usually statistical analyses) to understand web marketing issues. The process of a research project includes finding a market issue, translate it into a marketing research project, design survey questionnaire, collect information from a survey, conduct analyses and report the findings and marketing implementations. Web marketing research focuses on web marketing issues only.

    53. Question 53. Can You Provide Examples Where Research Was Critical For Success?

      Answer :

      Yes! In our recent Online Competitive Advantage study, we tried to understand what contributes most to the success of a web business. We have used a sophisticated research design to identify the “Key Drivers” of the success.

      Suppose you are planning a web business. With a limited budget and time, you certainly need to focus your marketing efforts on the most important areas. Without such marketing research information, you are more likely to focus on what you are familiar with if you are a tech guy, you may put most of your time and money to improve Internet development techniques on your web site. On the other hand, if you worked in the ad industry, you are more likely to focus on web site promotions.

      But our research results show that the most important factor that contributes to the success of a web business is a solid marketing strategy. If you have such research information, you should put your money and time into designing your web marketing strategy. it helps you get on the right track at the very beginning.

    54. Question 54. What Are The Web Marketing Questions That Every Web Site Should Think About?

      Answer :

      I believe these questions are currently the most important questions for every web marketer:
      a. Who will be my potential customers?
      b. Why do they shop online?
      c. What are their shopping habits on the Street?
      d. How do they choose a company or a brand?
      e. How many segments are there in a certain market?
      f Is there a niche market that’s best for my Web business?
      g. What are the winning strategies?
      Of course, to answer these questions, we need to conduct very sophisticated marketing research. For most small web businesses, they cannot afford it.

      However, marketing research is not a methodology, IT IS A BUSINESS PHILOSOPHY. Even you know nothing about marketing research (as a method), you still can conduct marketing research. The very first and the most important thing a web marketer needs to know about his/her customers and the market is to ask the customers: "What can I do for you?”

    55. Question 55. Describe Niche Market?

      Answer :

      Niche Market is a specific part of the market that a seller is focusing. This market is normal overlooked or ignored by the larger section of the producers. The small sellers may try to tap the potential of this niche market but normally fail due to cost factor. Niche market is concerned about customizing the service or product to meet the specific need of the consumer. As such the cost factor may at times go up.

    56. Question 56. What Research Has Been Helpful For Both Web Marketers And Their Customers?

      Answer :

      Any web marketing research shall benefit both web marketers and their customers. As I describe in the article What Can I do For You?, marketing is not about selling. The real marketing is about understanding what your customers need and try to provide superior services or products to meet your customers’ needs. Therefore the function of marketing research is to understand what customers need and to gather information for web businesses to provide exactly what customers need.

      For example, if a site owner is able to understand why people visit has/her site and why they come back again (from the survey results of SiteSurv, for example), they will be able to develop more effective strategies. Visitors are happy because the site provides what they want, and the navigation on the site is easier.

    57. Question 57. What Have Been Your Most Striking Findings? What Data Have Really Shocked You?

      Answer :

      It is hard to say ‘striking”. However we did have some valuable and interesting findings in our research.

      For example, about one year ago, while very few large online companies promoted their businesses through offline ad media and while the online advertising community doubted about the effectiveness of offline promotion, our research. Online Promotion Strategy Study, shows that offline promotion (for web businesses) is one of the most effective promotion methods.

      Another example is that when comparing CPM pricing model with CPC pricing model, we assumed that advertisers preferred the CPC model because the (‘PC model give advertisers guaranteed advertising results. However, in the research Understand Advertisers’ Preferences, we found that advertisers don’t prefer the CPC model. A further study shows that this is because advertisers expect higher than average click through rate.

      Good marketing research provides useful information. But useful information does not necessarily need to be striking. Of course, I do hope our research yields “striking” results. But I don’t intentionally to pursue “striking” effects. To make the research result useful to web marketers is our fundamental goal in the research.

    58. Question 58. Are There Any Good Web Marketing Research Books Available?

      Answer :

      This is my most frequently asked question

      in my opinion; any book about marketing research is ok. Always remember, understanding your customers is a business philosophy instead of a method 1 would suggest paying more attention to the question “why should I conduct marketing research?”, instead of the question “How can I conduct a survey?”

      But a good book will certainly help you make the research smoother. I would recommend the book How to conduct your own survey, written by Priscilla Salant and Don A. Dillrnan and published by John Wiley & Sons, Inc. it gives step by step instructions of a research process.

    59. Question 59. Why Has So Little Web Marketing Research Been Conducted?

      Answer :

      As a matter of fact, there are many web marketing reports available on the Internet. However, few of them are of high quality. In a recent article, I discussed why the quality of online research is poor:
      The real reasons for poor quality of online research, i believe, come from:
      1 ) limited marketing knowledge;
      2) limited stats knowledge; and
      3) irresponsible attitudes.

    60. Question 60. What Do You Mean By Limited Marketing Knowledge, Limited Stats Knowledge, And Irresponsible Attitudes?

      Answer :

      Limited marketing knowledge: while we have so many online research reports, how many different kinds of information do we get? Not much! So far, most online research are about “how many people are online” or “how many people bought online”. While we have so many marketing issues to explore, why on the earth does almost all of the research explore such questions as “how many people are online”, again and again, and again?

      The answer is: most researchers don’t have much marketing knowledge to explore the Internet issues. Have we ever heard from these online research firms discussing our marketing issues? If a marketing researcher has less marketing knowledge than his/her clients, how can he/she help the clients understand their markets?

      A good marketing research consists of 8O% marketing knowledge and 2O% statistics.

    61. Question 61. What Is Webcmo? What Is Your Role?

      Answer :

      WebCMO is a web site dedicated to web marketing research. WebCMO stands for Web Chief Marketing Officer.

      We named our web site by defining our customers. WebCMO is for Web marketers.

      I have two hats at WebCMO. As director of research, I am responsible for identifying web marketers’ needs and conducting research studies to provide useful marketing information. As the Editor of Journal of Web Marketing Research, i am responsible for creating an online community.

    62. Question 62. What Resources Are Available At Webcmo?

      Answer :

      Currently, we have several resources on our web site. The first is the email publication-- Journal of Web Marketing Research. It provides useful marketing research information. More importantly, it discusses many important web marketing issues. For example, it was the first publication to question the validity of one to one marketing. It was the first publication to propose the concept of ”Total branding management”.

      On the web site, we provide freeware--SiteSurv to help web marketers develop their site design strategies. Our risk free and satisfaction guaranteed survey service CyberAnalyzer helps web marketers profile and target their customers on the Internet.

      Research reports are a major part on our web sites. We are going to accumulate research reports at our web site and make WebCMO a definite destination for online research resources in the near future.

    63. Question 63. Who Can Benefit From Webcmo?

      Answer :

      Every web marketer. You will not only benefit from our research reports but also our strategic thinks about web marketing.

      An interesting thing is that many students who study marketing research found our web site very useful because we provide real marketing research cases with many analytical techniques they are unlikely to find anywhere else.

    64. Question 64. How Does Webcmo Help Companies Understand Their Internet Position And Online Strategy?

      Answer :

      Currently, WebCMO teams with LinkExchange Digest (A popular mailing list for web marketers) to conduct a series research about web marketing issues: Explore Web Business Markets. We are going to explore many aspects of the web marketing.

      The important feature of this series research is we provide web marketers free and high quality research reports We have finished two surveys (Online Competitive Advantage Study and Online Targeting study). Currently we are conducting a new survey about email marketing strategy.

    65. Question 65. What Are The Differences Between Webcmo And Other Online Research Firms?

      Answer :

      First off, WebCMO is a web site dedicated to web marketing research. When we use the word “dedicated”, we mean it. On WebCMO’s web site, you see nothing but web marketing research. We have even rejected banner advertising on our web site many times because we want to keep it a clean place for marketing research. There is something more important than money in our world--marketing research.

      Secondly, our attitudes of conducting marketing research. We are serious and treat marketing research as a science. However, many marketing research firms treat marketing research as a business. The very popular but unreliable online forecasts are good examples of such bad attitudes.

      Thirdly, our web marketing knowledge makes us stand along among many marketing research firms. A good marketing researcher should be a good marketing strategist. Without a thorough understanding of marketing issues, one is unlikely to conduct good marketing research.

      Lastly, it is our marketing research capability that makes us different. Have you seen marketing research firms use "advanced” statistical techniques in their marketing research To us, these are the basic techniques for understanding marketing issues. We use them not because we want to show off but because we have to use them to understand complicated marketing situations.

    66. Question 66. How Can Telemarketing Be Monitored:

      Answer :

      There are various ways of tracking results. Anderson Stockley Associates can provide a manual lead sheet for future use or a computerized spread sheet could be designed to suit the needs of the client and project. Either is an excellent way of tracking future leads and results.

    67. Question 67. What Results Can Be Expected From Telemarketing?

      Answer :

      Telemarketing is not an instant short term fix or solution for solving business revenue problems and all results vary according to the product or service.We always offer our advice and recommendations to ensure that any project is formulated to produce the best results. This may be concentrated phoning in a very short period or short periods of phoning, but a longer project and will depend on project strategy. We recommend what we believe is the best way of achieving results.

    68. Question 68. Do Asa Offer Help To Companies Wishing To Set Up Their Own Teams?

      Answer :

      Yes. ASA are specialists in the Telebusiness sector and offer comprehensive services which include Recruitment, Training and Analytical Diagnostic Consultancy.

    69. Question 69. How Large Is Marketing Connections?

      Answer :

      By design, Marketing Connections maintains a call center operation consisting of 75 workstations with room for controlled expansion.

    70. Question 70. What Types Of Clients Do You Work With?

      Answer :

      Our clients range from venture-backed start-ups to global 50 organizations. Our services are most beneficial to businesses with high-end products and services that need to focus their sales resources on face-to-face contact, proposals, and closing business.

    71. Question 71. How Much Of Your Calling Is Focused On Consumers?

      Answer :

      None, except for calling small offices with one or two people. MCC is committed to high-end B2B calling programs where clients need to contact decision makers directly.

    72. Question 72. When You Call, Do You Use My Company's Name - Or Do You Call As Marketing Connections?

      Answer :

      When we call, we use your company’s name we are an extension of your sales and marketing team and we represent ourselves as members of your organization to your prospects and customers.

    73. Question 73. Do You Use An Auto Dialer?

      Answer :

      We do not use an auto dialer. To provide the highest quality program possible for our clients, we need to have solid discussions with qualified prospects not volumes of calls with mechanically read scripts. We do constantly look at technology to make sure we are using every tool possible to achieve this level of service.

    74. Question 74. How Do You Charge For Your Services?

      Answer :

      We offer a variety of pricing models, including fixed fee arrangements, unit pricing, hourly rates, and monthly retainer arrangements.

    75. Question 75. Do Asa Work On Commission Or Per Appointment Payment?

      Answer :

      No. There is no doubt that pressure selling over the telephone can achieve numerous unqualified leads, appointments or sales. We are not that kind of business. We offer a quality service using experienced staff who represent companies professionally when working on their behalf. The leads, appointments, information or sales generated are qualified and productive.

    76. Question 76. What Is The Difference Between Telemarketing And Telesales?

      Answer :

      Telesales is the use of the telephone for selling and promoting products or services to a business or consumer base.

      The modem use of the word “Telemarketing” refers to anything related with the use of the telephone, including Telesales.

      For example research, event confirmation or database building and cleaning.

    77. Question 77. How Do The Results Of Telemarketing Compare With Mail Shots?

      Answer :

      Mail shots are a cheap way of achieving few results. Usually about a 1-3% response is achieved in any area where mail shots are used. Often, mail shots are not seen by the real decision maker. Compare this to Telemarketing or mail shot that is followed with Telemarketing and which focuses on the decision maker. This ensures that a response is achieved from each call and produces positive results ranging from 15-5O°/o in many projects, depending on the product or service.

      If these result percentages are compared financially, telemarketing achieves the best returns on investment when used to promote the right products or services.

    78. Question 78. Do Asa Give Added Value When Delivering A Project On Behalf Of Clients?

      Answer :

      Yes, always. We believe that every company should offer added value. This enhances the results of any project and allows for a true evaluation of results. Often spin off or additional enquiries provide valuable additional revenue from telemarketing activity.

      In addition we always offer our recommendations to our clients before and after any project to ensure that there is a constant improvement in all aspects of any phoning.

      ASA will not ask you to commit to long term complicated contracts. We are happy to work with you as and when required. If you like what we do and our service you will use us again.

    79. Question 79. What Other Sales And Marketing Services Do You Provide?

      Answer :

      We can develop marketing research programs and customer satisfaction surveys designed specifically to meet your information requirements.

    80. Question 80. What's The Typical Background Of One Of Your Sales Reps?

      Answer :

      Our reps usually have significant business experience including telemarketing, customer service, or inside sales. Most importantly, they have excellent telephone communications skills. In fact, candidates do not get a face-to-face interview until they pass a demanding telephone screening process. Our reps typically have two to four years of college education and relevant business experience in the industries we serve — such as medical technology, high-tech, financial services and publishing. The ages of our team members range from the mid-20’s to 70’s with an average age of 40 to 45.

    81. Question 81. Where Is Marketing Connections Located?

      Answer :

      We are located an hour north of Boston, MA, near Manchester, NH, where clients traveling by air usually arrive, Our location is a convenient day trip from Pittsburgh, Washington DC, Philadelphia, and the greater New York area. We encourage you to visit us to meet our team and see first-hand the quality and professionalism that are the hallmarks of Marketing Connections.

    82. Question 82. How Do Telemarketing Calls Work?

      Answer :

      There are several hundred telemarketing call centers in the U.S., with the majority of telemarketing calls being dialed by a computer known as an auto dialer or predictive dialer. Predictive dialers can dial 3-5 numbers simultaneously and can make as many as 500,000 calls between 8 a.m and 9 p.m. When you answer your phone, the computer connects you to a live telemarketer who tries to sell you something. If you are not home or if the computer gets your answering machine, your number will be put back in the database to be called again later.

    83. Question 83. How Does My Number Get On Telemarketing Lists?

      Answer :

      You can get on telemarketing lists in many ways:

      • By having a listed telephone number  
      • Through a reverse phone book organized by neighborhood  
      • When you dial an 800 number that uses an Automatic Number identification system (AN I) to record your number
      • Via credit information services, such as Equifax, etc.  
      • By ordering products or services from direct marketers or catalogs, whether you order through the mail, from web sites, or via 800 numbers  
      • By printing or including your telephone number on your personal checks  
      • Even by simply paying your monthly bills

    84. Question 84. How Does The Telezapper Zap Telemarketers?

      Answer :

      The TeleZapper uses the technology of telemarketers’ automatic dialing equipment against them. When you or your answering machine picks up a call, the TeleZapper emits a special tone that “fools” the computer into thinking your number is disconnected. Instead of connecting you to a salesperson, the computer stores your number as disconnected in its database. Over time, as your number is removed from more and more databases, you’ll see a dramatic decrease in the number of annoying telemarketing calls you receive.

    85. Question 85. How Do I Know When I Have Zapped Someone?

      Answer :

      If you answer your telephone and there’s no one there, the odds are that you just “zapped” a telemarketer. After a few weeks, you’ll notice that you are receiving fewer and fewer of these calls.

    86. Question 86. Why Buy A Telezapper Instead Of Letting My Answering Machine Or Caller Id Screen Telemarketing Calls?

      Answer :

      The TeleZapper is the only product that emits a signal that “tells” predictive dialer computers your number is disconnected. Unlike answering machines or caller ID, once the TeleZapper’s tone is emitted, your number is removed from the computer’s call list. So, as time passes, you’ll receive fewer and fewer annoying telemarketing calls. If the computer gets your answering machine, your number is put back into the database to be called again and again ... and again. Most telemarketing calls show up on Caller ID as “Out of area” or “private”. But since many callers are identified in these ways, it’s difficult to know who’s calling and whether or not you want to pick up the phone. The TeleZapper really is a better solution to keep telemarketers out!

    87. Question 87. Who Supplies The Data?

      Answer :

      The client does, there are two main reasons for this: a) some telemarketing companies will add a margin on top and sell you the same data b) The data is licensed to you and not the telemarketing company. No telemarketing company I know holds data inhouse of specific data

    88. Question 88. What Amount Of Time Is Needed For A Telemarketing Campaign?

      Answer :

      I would suggest 20 days, although we do 10 days as a minimum, this gives us the opportunity to not only get leads from those on the phone there and then but also deal with call backs and further info requests that may take time to convert, any less than this and you will not be giving yourself the opportunity for it to succeed.

    89. Question 89. How Will A Typical Campaign Run?

      Answer :

      Before a single call is made everything must be agreed by both parties, from qualification process to what is being said, communication throughout the campaign is paramount, if things are not going to plan you have to choices,

      a) moan about it and blame the telemarketing company your working with.
      b) work with them to find Out what is going wrong, is it a bad time of year, is it that people do not really understand the product//service. There is always an answer for any campaign going wrong, you just need to find the right angle .

    90. Question 90. What If People Want Info?

      Answer :

      This can happen a lot, and it is not just a palm off, you get to recognize which are genuinely interested and which are timewasters simply by asking a few questions before you end the call, many of the products we promote are things that people will not hand a creditcard over for. They tend to be in the thousands of pounds and therefore take consideration before making a decision. Always have something you can send that will add favour to a potential client.

    91. Question 91. What Will Be Said On The Phone?

      Answer :

      After some initial consultation with the client we will come up with a script. The reason for this is synergy! This way the client knows what we are saying and they are happy with the enthuses we are putting onto certain areas of the conversation, that the qualification questions we are asking are correct, and through calling we will make minor changes depending on what response we are receiving.

    92. Question 92. How Will Campaign Results Be Reported?

      Answer :

      On a daily basis, we will split the data into several sections. The main section will remain as it is, but we will copy and paste things like, Appointments. Short Term Leads, Long Term Leads, Info requests, and client to deal with, into separate sections for easy access. Normally done in Excel.

    93. Question 93. How Many Calls Will Be Made A Day?

      Answer :

      A good telemarketer will make between 100 and 115 calls a day, depending on the level of decision maker you can expect between 20 and 45 decision maker contacts a day.

    94. Question 94. Who Will Make The Calls?

      Answer :

      Depending on experience we will put out best telemarketer on every job, and they will stay on it until the campaign finishes or a decision is made to move another person on to it depending on level of success both good and bad.

    95. Question 95. How Much Time Do You Need To Put Together A Campaign?

      Answer :

      One working week, so we can prepare the data, brief the telemarketer and make sure everything is in place to start.

    96. Question 96. Are All Telemarketing Calls Prohibited?

      Answer :

      Certain calls are not covered by the federal registration law, including calls from political organizations, charities, telephone surveyors, and companies from which you have bought something or received a delivery in the past 18 months. If you do not want to get calls from companies that fall into any of these groups, tell the company or charity to put your phone number on their own “Do Not Call” list. Every company and charity is obliged to keep such a list.

    97. Question 97. What Can I Do If I Continue To Get Unwanted Calls?

      Answer :

      Telemarketing calls made to a number which has been listed on the federal registry for three months, or which are on a company’s ‘Do Not Call” list, violate Vermont law. If you get a call from a telemarketer that violates Vermont law, you have the right to sue the telemarketer for actual damages or $500 for a first violation (S 1,000 for each subsequent violation), whichever is greater.

    98. Question 98. Is Unwanted Telemarketing A Crime?

      Answer :

      Yes. Vermont law also imposes criminal penalties on telemarketers who call a Vermont telephone number without having first registered with the Vermont Secretary of State, unless the company is a federally-regulated financial institution (e.g. a federal bank), or is already regulated by, or registered or licensed with, one of the following Vermont governmental agencies: Secretary of State, Public Service Board, Department of Banking. Insurance, Securities and Health Care Administration, or Department of Taxes.

    99. Question 99. What Is Search Engine Marketing?

      Answer :

      Search engine marketing is an umbrella term referring to all activities utilized to generate visibility in search engine results in order to increase revenue. Common strategies and tactics include search engine optimization (SEO), search engine and directory submission, link development, pay-per-click (PPC) management, shopping feeds, affiliate marketing and online public relations (promotion via blogs, engines, threaded forums, newsgroups, discussion lists and chat).

    100. Question 100. Why Should I Care About Search Engine Marketing?

      Answer :

      Research indicates that a high percentage of the de eloped world is online, so the odds your potential customers, partners, employees and shareholders are also online is very high. Not only is search engine marketing one of the fastest growing and popular new marketing channels available, it’s also the most cost-effective (as compared with both online and offline channels like email, direct mail and broadcast). Search engine marketing both an excellent avenue for brand-building and cost-effective at generating leads and online sales. if your company doesn’t currently have a search engine marketing strategy, you’re behind the curve. Do a search for your own company, competitors and industry terms and see for yourself

    101. Question 101. How Do I Determine If Search Engine Marketing Is Right For My Company?

      Answer :

      Unless your company is headquartered in a cave and your customers are other cavemen, it’s very likely that your company will benefit from some aspect of search engine marketing, whether it be search engine optimization (SEO) or pay-per-click (PPC) advertising. Regardless of whether you are interested in generating awareness, new recruits, strategic partners, investors, leads or sales, search engine marketing offers an opportunity to improve your bottom line. A quick assessment by professionals (like Anvil) will help clarify the need and fit.

    102. Question 102. How Do I Get Started With Search Engine Marketing Activities?

      Answer :

      The easiest way to get started with search engine marketing efforts is to contact Anvil. If you prefer the do-it-yourself approach, or would like more information before moving forward, we recommend downloading our free search engine optimization (SEO) white paper and read our SEM blog, which contains a variety of links to search engine marketing industry news and resources.

    103. Question 103. How Do We Measure The Success Of Search Engine Marketing Efforts?

      Answer :

      Search engine marketing efforts are highly measurable. If your objective is to generate awareness, you can track "impressions” and “clicks” on organic and paid search engine listings. If your objective is to measure brand preference or performance of text ad creative, you can measure “click through” and “conversion” rates. if your objective is to generate qualified leads, you can track online registrations (for newsletters, events or white papers), downloads (trials or demos) or email inquiries. If your objective is sales, you can track ecommerce sales or offline sales via printable coupons or phone call tracking.

    104. Question 104. How Do We Determine If We Should Manage Search Engine Marketing Activities In-house Or Outsource To An Sem Vendor?

      Answer :

      Generally speaking, most companies prefer to outsource their search engine marketing efforts to SEM professionals to ensure their programs are properly managed and remain cutting-edge. Larger companies tend to have an in-house resource like a Webmaster or Internet Marketing Manager who is responsible for implementing search engine marketing programs, but often times, this person outsources the day-to-day SEM activities to a trusted vendor to free up their time educate and manage internal resources, develop long-term strategies and to create optimized content. Factors influencing the decision process include objectives, timeline, available marketing budget and internal resources.

    105. Question 105. What Criteria Should We Use To Evaluate An Sem Vendor?

      Answer :

      There are a few key criteria utilized to evaluate search engine marketing vendors. The following are just a few of the most important: length of time in business, collective industry experience, number of employees. number of clients, size of clients, client and employee turnover, depth and breadth of service offering, pricing, proprietary services, industry credibility, client testimonials, success stories, strategic partners, philosophy and process. Look at their client’s visibility versus their own, as “search engine marketing” is a highly competitive term, and those that perform well probably have a little too much time and not enough client work to keep them busy. Be sure to ask for references if they don’t have testimonials and success stories.

    106. Question 106. What Is The Search Engine Optimization?

      Answer :

      Search engine optimization (SEO) is designing, writing, and coding (in HTML) your entire web site so that there is a good chance that your web pages will appear at the top of search engine queries for your selected keywords and key phrases.

    107. Question 107. What Does A Search Engine Optimization Campaign Involve?

      Answer :

      There are 3 essential components of a search engine campaign:

      1. Text component: A web site must contain the words that your target audience is typing into search queries.
      2. Link component: Placing keywords on a web page is useless if the search engines do not have a means to index that text. Therefore, your site design must be “spider friendly.”
      3. Popularity component: All of the major search engines measure popularity. Therefore, before beginning a search engine campaign, we often have a corresponding directory submission and link development campaign as well to assist with popularity.

      A successful, long-term SEO campaign is not possible unless all 3 of these components are addressed.

      After all of these elements are in place on a web site, we submit to the major search engines in a non-spam manner.

    108. Question 108. Who Should Read Search Engine Visibility?

      Answer :

      Search Engine Visibility is a must have book for people to read before they begin designing or redesigning a web site.

      Search engine marketers and web site designers can learn how to design and promote web sites in a non-spam manner, i.e. in a way that the search engines and directories approve.

      Advertising agencies, who often outsource search engine marketing, need to have a basic understanding of how search engine marketing works, and what they should and should not promise their clients. All too often, ad agencies confuse search engine optimization with search engine advertising. This book will help them with any confusion they may have.

      It will also help firms that hire advertising agencies who provide SEO services. Being well educated about the entire search engine marketing process will help you make a better Marketers and marketing agencies, in particular, will benefit most from Search Engine Visibility since the responsibility of online marketing falls squarely on their shoulders.

      The submission section will be particularly valuable to them.

    109. Question 109. I Would Like To Schedule You As A Speaker. What Topics Do You Currently Speak About?

      Answer :

      Glad you asked. I like speaking engagements, especially since I used to teach at two major universities. Some of the topics I cover are:

      • Understanding search engine marketing
      • Search-engine friendly web site design
      • Successful site architecture
      • Optimizing Flash and non-HTML content
      • Search engine visibility and usability
      • Web copywriting for search engine visibility

    110. Question 110. Where Can I Purchase Search Engine Visibility?

      Answer :

      Search Engine Visibility can be purchased directly from my publisher, New Riders. You can also go to other well-known book stores such as Amazon. Barnes & Noble, and Borders.

    111. Question 111. How Important Is Web Site Traffic Vs Web Design?

      Answer :

      No amount of web design will overcome the lack of traffic for a website, or lack of content on pages. With web analytics, we can determine how many visitors you’ve had and what they looked at., and for how long. What you find is, the real challenge is getting relevant visitor traffic to begin with. And then even within the web site, the next challenge is to appear credible

    112. Question 112. Is Not Seo Just About Meta-tags And Submissions?

      Answer :

      It used to be. Back in the earlier days of search, AltaVista used meta-tags to index a site with keywords in the meta-tags section of a page. Then you would submit it and have a reasonable chance of being listed. However, it was soon evident that this could be abused (with meta-tag stuffing, spamming etc) and also not very useful as users would get to a legitimate site and not find the pages they were looking for. Google and other search engines followed with algorithmic criteria that made the search experience much more relevant.

    113. Question 113. What Is The Difference Between Email Marketing And Search Engine Marketing?

      Answer :

      Email marketing is used much differently than search marketing. Email can be used for demand creation, and as a friendly notification of the products and services you provide. Search marketing is more efficient for acquiring visitors, and is based on the premise that the visitor is looking for what you offer.

    114. Question 114. What Is The Difference Between Pay-per-click (ppc) And Pay-for-inclusion (p Fl)?

      Answer :

      PPC is much like advertising, and are those links that come up when you enter a keyword in a search field. Also known as sponsored links or recommended links, the advertiser pays a fee to the search engine every time it is clicked on. PFI is more like paying for a web site to immediately be considered for indexing. Using PPC and PFI can significantly increase the number of visitor you get. You can help you with both.

    115. Question 115. What Is A Natural Search?

      Answer :

      Also known as an organic search, these are the search results that most people think of when they use a search engine. Unlike a sponsored link or a paid for placement, natural search results get presented as a direct result of the search engine’s indexing and search algorithms. Usually you do not pay for a natural search listing.

    116. Question 116. What Is The Return On Investment (rol) Justification?

      Answer :

      When using professional consultants, the justification is abundantly clear - without properly executed online marketing, your web site will only be a marketing expense rather than a marketing weapon. With professional online marketing services, we have seen return on investment payback in as little as 3-6 months.

    117. Question 117. Why Is Search Engine Optimization And Marketing So Important?

      Answer :

      For return on investment, search engine optimization and marketing is unsurpassed - it will deliver much Larger numbers of new, qualified and targeted traffic to your website over the long term than any other marketing strategy. You can expect traffic to grow anywhere from 50% to 1000% after an implementation. One thing is for sure - without it done right, expect little traffic except from spiders attempting to index your pages

    118. Question 118. How Soon Will Some One See Results?

      Answer :

      It depends on your current status with the search engines and email lists. If your site is fundamentally search friendly, you could see results within a matter of weeks. And if your email marketing lists are current and in place, we can set you up in a few days. You can speed this up with a number of strategies.

    119. Question 119. What Does Index Mean For Your Full Site?

      Answer :

      It can take several months for Google to fully index your new site. In the process, Google will find pages that are new and will discover pages that were part of the old version of your site that are no longer there. As Google maps out your site, you will see the Page Rank of individual pages changing over time. It depends on the extent to which your footprint has changed If the change is dramatic, you can expect to see dramatic changes in your rankings until the new footprint is fully appreciated. Install the Google Toolbar and look at the PageRank of your individual pages. Your new pages are likely to have no or zero PageRank. Over time, as Google comes to more fully understand your site, PageRank will start to appear on all pages.

    120. Question 120. What Exactly Is Search Engine Optimization?

      Answer :

      Search engine optimization is the practice of guiding the development or redevelopment of a website so that it will naturally attract visitors by winning top ranking on the major search engines for selected search terms and phrases.

    121. Question 121. What Is Search Engine Spam, Or Seo Spam?

      Answer :

      In the search engine world, spam is defined as the manipulation of a web page to give it an artificial boost in the search engine rankings. Generally, spam is what the search engines say it is. I.e., it is defined by the search engines themselves. Each of the major search engines provide specific guidelines describing what webmasters should and should not do to their web pages in order to achieve a better search engine ranking, though that has not always been the case.

    122. Question 122. What Is Hidden Text?

      Answer :

      Hidden text is textual content which your visitors cannot see, but which is still readable by the search engines. The idea is to load a Web page with keywords and keyword phrases that would be unsightly to visitors but that would improve the page’s rankings in the search engine results, and to do so without letting your visitors see the text. Hidden text is identified as search spam by each of the major search engines.

    123. Question 123. Can I Hide Text In Html To Get A Top Ranking?

      Answer :

      The simple and direct answer to the second part of the question is that you should not use hidden text. You may be able to trick the search engines for a brief period of time by hiding keyword stuffed sentences on your page, but you will risk having your site permanently banned from the search engines. As we state on our SEO Services page, search engine optimization is not a process of manipulating or tricking the search engines.

    124. Question 124. What Are Meta Tags?

      Answer :

      Meta tags are HTML codes that are inserted into the header on a web page, after the title tag. They take a variety of forms and serve a variety of purposes, but in the context of search engine optimization when people refer to meta tags, they are usually referring to the meta description tag and the meta keywords tag.

    125. Question 125. What Are Meta Keywords? What Is The Meta Keywords Tag?

      Answer :

      Though meta keywords tags are not a major factor search engines consider when ranking sites, they should not be left off the page. Both the meta keywords tag and the meta description tag contribute to your search engine ranking. A meta keywords tag is supposed to be a brief and concise list of the most important themes of your page. The meta keywords tag takes the following form:
      <meta name= “keywords” content "keywords,keyword,keyword phrase, etc.”>

    126. Question 126. Does The Length Of Time That A Site Or Domain Name Has Existed Play In Search Engine Placement?

      Answer :

      If you spend enough time looking at search engine results, eventually it will occur to you that sites seem to be ranked in part based upon the length of time they have existed. It can appear that older sites tend to rank higher than newer sites, and one can be tempted to conclude that age is a factor in the search engine algorithms.

    127. Question 127. Do Search Engines Index Alt Text Descriptions For Jpeg And Other Image Files?

      Answer :

      Yes, most search engines, including Google, look at your ALT tags when indexing your Web page. For many sites, particularly image-heavy sites, ALT text is one of the few elements available for the search engines to index. If your page has no text at all on it, it can still get a high search engine placement by using ALT text.

    128. Question 128. What Are Meta Descriptions? What Is The Meta Description Tag?

      Answer :

      Though meta description tags are not a major factor search engines consider when ranking sites, they should not be left off  the page. Both the meta keywords tag and the meta description tag contribute to your search engine ranking, and the meta description tag influences the likelihood that a person will actually click on the search engine results page and visit your site.

      The meta description tag is intended to be a brief and concise summary of your page’s content. Think of the Yahoo! directory. You see your site title followed by a brief description of your site or business. The meta description tag is designed to provide a brief description of your site which can be used by search engines or directories. The meta description tag takes the following form:

      <meta name=”description” content=”Brief description of the contents of your page.”>

    129. Question 129. What Are Meta Re-redirect Tags Or Meta Refresh Tags?

      Answer :

      The meta redirect (meta refresh) tag is a meta http-equiv tag which, when inserted into the header of an HTML document, will cause the visitor’s browser to load a new web page after a specified number of seconds have passed after the initial document has loaded, basically redirecting the visitor to the new page. The webmaster specifies the new page to be loaded and the number of seconds that must pass before the new page is loaded.

    130. Question 130. How Important Are Meta Tags Now?

      Answer :

      Though meta keywords tag and meta description tags are not the main factor search engines consider when ranking sites, they should not be left off the page. A meta description tag is supposed to be a brief and concise summary of your page’s content, A meta keyword tag is supposed to be a summary list of the most important words on your page. They were both proposed in order to make using the web easier. Unfortunately, webmasters over the years have abused meta tags so much that search engine creators have had to de-emphasize their importance in their algorithms.

    131. Question 131. What Exactly Is A Spider?

      Answer :

      A spider is a piece of software that follows links throughout the Internet, grabbing content from sites and adding it to search engine databases.

      Spiders follow links from one page to another and from one site to another. That is the primary reason why links to your site are so critical. Getting links to your website from other websites will give the search engine spiders more opportunities to find and re-index your site. The more times they find links to your site, the more times they will stop by and visit. This has been true since spiders began. Recently there has been an incredible amount of attention paid to links. That’s because Google came clean and said in public that the number and quality of links to your site will directly impact its rankings in the search results.

    132. Question 132. Does The Spider Program Run Through All Links On A Web Page?

      Answer :

      No spider ever has indexed every link on the Internet. The Internet is growing so fast that it is difficult for any to keep up. There is a strong chance that every page on YOUR website will be indexed, and that every link on each of your Web pages will be followed.

      Generally, when a new site is launched, a search engine spider will index the home page only. On subsequent visits, the spider will go deeper and deeper into your site, over a period of time that is determined by the number and quality of links from other websites that point to your website. Getting your site listed in the major directories will accelerate the time it takes to have your site fully spidered. Remember, links from directories are links to your website. Google specifically recommends submitting your site to Yahoo and to The Open Directory if you’re having trouble getting indexed by the Google spider.

    133. Question 133. Is There Any Way To Prevent A Spider From Grabbing Urls That You Want To Keep Off Search Engines?

      Answer :

      Absolutely - there are many ways, and you should use them all. For a quick overview, search for robots or spiders on Google, visit The Web Robots Page, or visit B.4 Notes on helping search engines index your website from the World Wide Web Consortium. The most fool-proof method to block spidders is to password protect any files that you don’t want indexed by the search engines. See Can a search engine index pages that are password protected.

      In general, you should create a robots.xt file for the root folder on your site, use the robots meta tag on pages you don’t want indexed, and password protect any files you’re serious about protecting.
      Here is a robots meta tag:

      <meta name “robots” content=”noindex, nofollow">

    134. Question 134. How Do I Get My Site Listed In The Google Directory?

      Answer :

      To get your site listed in the Google Directory, you need to get your site listed in the Open Directory. The Google Directory is created from the data included in the Open Directory.

    135. Question 135. Explain Link Popularity And How It Helps Exactly.

      Answer :

      In a general sense, link popularity is determined by the number and quality of websites that have linked to your website (often referred to as “backlinks”). The effects of link popularity are threefold: (1) links to your site give Web users ways to find your site while visiting other sites; (2) links to your site give search engine spiders (robots) trails to follow to find and index or re-index your site; (3) links to your site are essentially votes for your site in search engine ranking algorithms, but not all votes are counted equally. When two sites are equally well optimized for search engine performance on any given keyword phrase, the search engine will generally rank the one with more link popularity above the other.

    136. Question 136. Which Is The Most Used Search Engine?

      Answer :

      Google is by far the most used search engine today. In addition to providing Web search at its home page, Google.com, Google also provides web search results to several of the most popular Internet destinations, including Yahoo! [Note: As of 02/18/2004, Yahoo! no longer uses Google as its default search engine.] and AOL Google does far more than 200 million (>200,000,000) searches every day through Google.com. That number was reported by Google all the way back in 2001, and they have consistently refused to update it, but you can be assured that Google does substantially more than 200,000,000 searches every day through Google.com.

    137. Question 137. How Many Web Sites Are There In The World Wide Web?

      Answer :

      There were 2,970.000,000 web pages indexed by Netcraft as of February 2007, and 70,392,567 websites were indexed by Yahoo! as of August 2005. These are the most recent figures:the longer or later on in the year it goes there will be more websites so you could check it one day and then the next day check and 1000 more sites could be up Google announced on 7/25/2008 that it had indexed over I trillion unique URL’s. Every day, more sites get created. That means this answer will change fairly rapidly over short periods of time.

    138. Question 138. Once You Begin Using Seo, How Long Until You See Improvement In Your Search Engine Placement?

      Answer :

      The amount of time you will have to wait will depend on which techniques are employed in your efforts to optimize your website. Assuming you’ve rebuilt your site and loaded it onto your server, replacing the old files, you need to be prepared to wait anywhere from a few days (if you use a pay-for-inclusion service) to a few months.

      If your site has already been on the Web for some time, and is already listed in all of the major directories, then you will probably begin to see improvements in your search engine rankings within 4-6 weeks.

    139. Question 139. If I Do Business In Europe, Do I Need To Get Listed On Local Search Engines And Directories?

      Answer :

      The majority of people worldwide rely on a small number of US-based search companies. Yahoo and the Open Directory each have international branches of their directories, and Google has versions of its search engine for many different countries.

      If you can get listed on a smaller regional or local website directory, it will help your search engine placement on all of the major search engines by increasing your “popularity” (the number and quality of links to your site). Some local directories provide direct links to websites listed, while others use scripts to track clicks on the sites listed. TI the directory is using a script, your listing in that directory will have little impact on your ranking in search engines that factor in popularity. Still, that link may drive a few visitors.

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