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Question 1. Explain Mobile Marketing?
Answer :
Mobile Marketing is new channel of marketing that uses smart phones, tablets, or other mobile devices to reach the customers. The medium could be SMS, MMS, videos, email, social media or mobile application.
Question 2. What Are The Advantages Of Mobile Marketing?
Answer :
Mobile marketing has a lot of advantages which is why the marketers choose this channel of marketing. Some of them are as follows:
Question 3. What Are The Limitations Of Mobile Marketing?
Answer :
Yes, there are certain things that make mobile marketing less preferred.
Some of them are:
Question 4. What Is The Difference Between Mobile Responsive And Mobile Friendly?
Answer :
When people talk about “mobile,” they may ask you if your website and emails are “mobile friendly” or “mobile responsive.” This is basically a technology question that addresses how different platforms and devices display content. You can also achieve a mobile-friendly email without worrying about the technology behind it. Mobile friendly can be as simple as choosing a single-column template, writing concise subject lines, or creating short, to-the-point content.
Question 5. How Do I Create Simple And Effective Messages For Mobile Devices?
Answer :
If you want your audience to open and engage with your emails, you need to create messages that are short and easy to read. Don’t use too much text because mobile users don’t want to scroll through a long page of content. Try using a photo or a video to tell the story instead of a long article. Also, avoid small fonts. The optimal size is 22 point for headlines and 16 point body text.
Question 6. How Would You Plan Your Mobile Marketing Strategy For A New Product Launch?
Answer :
While preparing a mobile marketing strategy you need to bear following things in mind:
Question 7. What Are The Most Important Things To Know Before You Start Developing Your Mobile App?
Answer :
There are two very important things that you need to know before you jump into developing your app.
Without having these two things right, the chances of failure increase.
Question 8. Explain Push Notification?
Answer :
As the name suggests, push notification is a message for a user to use the mobile app which he/she is not currently using. It aims to push the user's attention which can increase the traffic to the mobile app.
Question 9. What Possible Outcomes Can Business Houses Expect From Mobile Marketing?
Answer :
Mobile marketing should be used as a long-term marketing channel for the company.
The main expected outcomes can be:
Question 10. Explain Opt In And Opt Out?
Answer :
Opt-in is a permission given by the mobile app user to be a part of the campaign and opt-out is the decision to be out of the campaign.
Question 11. How Would You Attract Facebook Users Through Mobile Phones?
Answer :
The number of people using mobile phones to access Facebook is increasing. Promoting yourself on Facebook sends traffic to the website which results in a better ROI. While advertising for mobile phones through Facebook you should use attractive images, mobile-friendly landing pages, and short video to get the attention of the users.
Question 12. How Can Nonprofits Use Mobile For Community Outreach?
Answer :
Keep the best practices listed above for mobile design and content in mind. Make your messages easy to read and interact with. Provide your audience with valuable information about your mission and updates on what you’re doing. Tell them how they can help with their time or money. If you have a fundraising campaign, make it easy for your readers to donate with a direct link to online giving. Tell them how their donations will impact the people you serve.
Question 13. We Don't Want To Spend On Advertising. What's The Best Way To Get Our App Found?
Answer :
For businesses running on tight marketing budget, app stores are the main channels to get found.
To do this:
Answer :
MMS stands for Multimedia Message Service. Here the sender sends multimedia messages. An MMS has audio, video, and images.
Question 15. Explain Sms Marketing?
Answer :
SMS stands for 'Short Message Service' which is a small text message sent to our phones. This marketing channel is widely used to pass on important information by the government and business houses. The companies also communicate their special offers, new launches etc. to their customer through SMS.
Question 16. Is It Ok To Attract Incentivized Downloads For Your Mobile App?
Answer :
Many business do offer incentives on downloading their app. However, the problem with this type of customers is that they are usually low value users and many of them stop using the app after availing the benefit. This inflates the download figures usually but doesn't turn into return.
Question 17. What Are The Different Ways To Make Money From My Mobile App?
Answer :
You can do various things to monetize your app:
Question 18. What Are Your Top Cost-effective Mobile Marketing Recommendations?
Answer :
You don’t have to spend money on text-message marketing or building an app. If you’re already using email marketing, you’re already investing in mobile marketing. As noted above, the key is to send mobile-friendly communications to your readers. Next, invest time in the mobile search. Claim your listing on search apps and websites. Finally, enlist your readers to do mobile marketing for you. Encourage them to use their phones at your business or events to take photos, write reviews, and share with their networks.
Question 19. Can You Spot The Future Mobile Marketing Trends?
Answer :
Every channel of digital media is evolving. Mobile marketing is also growing at a very fast pace.
Some trends that we can expect in the future are:
Question 20. What Are The Qualities Of A Good Content For Mobile Marketing?
Answer :
While preparing content on the mobile phone you should remember that a mobile is a small compact device with a small screen.
You need to ensure the following things in your message:
Question 21. What Is Geo-targeting?
Answer :
Geo-targeting is a way of targeting its customers based on their location. You can send app messages based on their relevant country, state or street.
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