Strategic Brand Management Tutorial

Strategic Brand Management Tutorial

What is Strategic brand Management tutorial?

Strategic brand Management deals with creating, developing, and supervising the progress of a brand in a strategic way. This tutorial discusses about various types of brands, their architectures, extensions, and promotions. It also describes about brand equity, co-branding, brand performance, and valuation.


The target audience of this tutorial is who wish to learn about brand concepts. Suitable for management students who wish to seek career in Marketing.


One must have basic knowledge of business administration and marketing concepts. Having various approaches like creativity, analytical thinking, strategic thinking, and good communication skills including written and verbal will be an added advantage.

Strategic Brand Management Tutorial: List of Topics

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