Sales Analysis-A Business Scenario - SAP BW

Suppose that you are a sales manager,who is responsible for planning and implementing sales strategy. Your tasks include the following:

  • Monitoring and forecasting sales demands and pricing trends
  • Managing sales objectives and coordinating the sales force and distributors
  • Reviewing the sales activities of each representative,office,and region

Suppose also that you have the data in Tables available about your firm's materials,customers,and sales organization.
MATERIALS
Sales Analysis-A Business Scenario

CUSTOMERS
CUSTOMERS

SALES ORGANIZATION
SALES ORGANIZATION

SALES DATA
SALES DATASALES DATA

The data in these tables represent a simplified business scenario. In the real world,you might have years of data and millions of records.To succeed in the face of fierce market competition,you need to have a complete and up-to-date picture of your business and your business environment. The challenge lies in making the best use of data in decision support. In decision support,you need to perform many kinds of analysis.

This type of online analytical processing (OLAP) consumes a lot of computer resources because of the size of data. It cannot be carried out on an online transaction processing (OLTP) system,such as a sales management system. Instead,we need a dedicated system,which is the data warehouse.


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