Marketing Research Tutorial

What is marketing research tutorial?

Marketing research is the process of development, interpretation and interaction of decision-oriented information to be used across all phases of marketing process

Audience

This tutorial is useful for the students of management professionals who wish to seek the basics of Marketing Management. Professionals across managers, aspirants of entrepreneurship, irrespective of sector or industry can use this tutorial to learn the marketing research methodologies.

Prerequisites

To learn this tutorial, one person must have basic knowledge of business and management studies.