Marketing Research Tutorial
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Job SearchWhat is marketing research tutorial?
Marketing research is the process of development, interpretation and interaction of decision-oriented information to be used across all phases of marketing process
Audience
This tutorial is useful for the students of management professionals who wish to seek the basics of Marketing Management. Professionals across managers, aspirants of entrepreneurship, irrespective of sector or industry can use this tutorial to learn the marketing research methodologies.
Prerequisites
To learn this tutorial, one person must have basic knowledge of business and management studies.
Marketing Research Tutorial: List of Topics
- Myths Of Marketing Research
- Planning A Research Program
- Evaluating Individual Research Projects
- Backward Marketing Research
- Using Available Data
- Systematic Observation
- Low-cost Experimentation
- Low-cost Survey Designs
- Producing Valid Data
- All The Statistics You Need To Know (initially)
