Are you a person willing to work according to your strategy? Are you a enthusiastic person with dynamic skills in marketing and planning then log on to www.wisdomjobs.com. Market Planning is a comprehensive document or blueprint that outlines the business advertising and marketing efforts for the coming year. It is study and management of exchange relationships. It helps you to develop products and services in your business to meet the needs of your target market. It defines the role and responsibilities of marketing executives in such a way to achieve the goals of firm. So trace your path into marketing as Strategic Planning Executive, Analyst, Engineer, Consultant and Specialist in various sectors by looking into Market Planning job interview question and answers given.
Question 1. What Is A Marketing Plan ?
Answer :
A marketing plan is a comprehensive document or blueprint that outlines a company's advertising and marketing efforts for the coming year. It describes business activities involved in accomplishing specific marketing objectives within a set time frame.
Question 2. What Is A Strategic Marketing Plan?
Answer :
Strategic marketing planning is the process that the operational and managerial staff of a company goes through to create and implement effective marketing strategies. Strategic marketing planning takes several aspects of company marketing and promotion into consideration.
Question 3. What Does A Marketing Planner Do?
Answer :
The process of analyzing one or more potentially interesting marketplaces in order to determine how a business can optimally compete in them. The market planning process typically results in a marketing strategy that can be used to enhance sales for the business producing it.
Question 4. What Is The Main Purpose Of A Marketing Plan?
Answer :
The purpose of a marketing plan is to clearly show what steps or actions will be taken to achieve the plan goals. For example, a marketing plan might have a strategy to increase the organization's market share by ten percent.
Question 5. What Do You Mean By Marketing Strategy?
Answer :
An organization's strategy that combines all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and sustain the business.
Question 6. What Needs To Be Included In A Marketing Plan?
Answer :
A marketing plan should always have a situation analysis, marketing strategy, sales forecast, and expense budget. Situation Analysis: Normally this will include a market analysis, a SWOT analysis (strengths, weaknesses, opportunities, and threats), and a competitive analysis.
Question 7. What Is The Definition Of A Marketing Plan?
Answer :
A marketing plan is a comprehensive document or blueprint that outlines a company's advertising and marketing efforts for the coming year. It describes business activities involved in accomplishing specific marketing objectives within a set time frame.
Question 8. What Is The Meaning Of Marketing Strategy?
Answer :
A marketing strategy is a process or model to allow a company or organization to focus limited resources on the best opportunities to increase sales and thereby achieve a sustainable competitive advantage
Question 9. What Is The Marketing Strategy Development?
Answer :
An organization's strategy that combines all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and sustain the business.
Question 10. Explain Marketing Planning Process?
Answer :
There are five basic steps in the process in this process. The basic objectives, or goals, of the organization are the starting point for marketing planning. ... Soundly conceived goals should be S.M.A.R.T – specific, measurable, attainable, realistic and time-specific.
Question 11. What Is Sales Forecasting?
Answer :
Sales forecasting is the process of estimating future sales. Accurate sales forecasts enable companies to make informed business decisions and predict short-term and long-term performance. ... Sales forecasting gives insight into how a company should manage its workforce, cash flow, and resources.
Question 12. What Are The 5 C's Of Marketing?
Answer :
5 C's of Marketing. They are used to analyze the five key areas that are involved in marketing decisions for a company and includes : Company, Customers, Competitors, Collaborators, and Climate.
Question 13. What Is Meant By The Term Swot Analysis Why Is This Analysis Useful?
Answer :
SWOT analysis is a process that identifies the strengths, weaknesses, opportunities and threats of an organization. Specifically, SWOT is a basic, analytical framework that assesses what an organization can and cannot do, as well as its potential opportunities and threats.
Question 14. What Is 5c Analysis?
Answer :
5C Analysis is a technique used to conduct situation analysis. Conducting a situation analysis is one of the important steps in identifying the research problem. A situation analysis involves examining the external environmental factors and internal organizational capabilities that impact how a company
Question 15. What Is A Situation Analysis?
Answer :
Situation analysis refers to a collection of methods that managers use to analyze an organization's internal and external environment to understand the organization's capabilities, customers, and business environment.
Question 16. What Are The Benefits Of Marketing Planning?
Answer :
Benefits of Marketing Planning :
Marketing Strategy = The marketing logic by which the business unit hopes to achieve its marketing objectives.
Question 17. What Is The Importance Of Marketing Planning?
Answer :
Importance of Marketing Planning : Marketing planning is a systematic and disciplined exercise to formulate marketing strategies. Marketing planning can be related to the organisation as a whole or to strategic business units (SBU). Marketing planning is a forward looking exercise, which determines the future strategies of an organisation with special reference to its product development, market development, channel design, sales promotion and profitability.
Question 18. What Are The Characteristics Of Marketing Planning?
Answer :
Marketing planning has the following characteristic features:
Thus, marketing planning has both an optimistic and a pessimistic component.
Question 19. What Are The Techniques Of Marketing?
Answer :
A marketing strategy is an overall marketing plan designed to meet the needs and requirements of customers. The plan should be based on clear objectives. A number of techniques will then be employed to make sure that the marketing plan is effectively delivered.
Question 20. What Is The Marketing Program?
Answer :
A marketing program is a coordinated, thoughtfully designed set of activities that help you achieve your marketing objectives. Your marketing objectives are strategic sales goals that fit your strengths and are a good way to stretch your business in its current situation.
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