Financial Services Marketing Tutorial
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Job SearchWhat is financial services marketing tutorial?
Financial services are the services offered by the finance industry. This tutorial describes about various financial services including credit unions, banks, credit-card companies, insurance companies, accountancy companies, consumer-finance companies, stock brokerages and marketing techniques.
Audience
This tutorial is more useful for management students and finance professionals. The main objective of this tutorial is provide the readers with basic understanding of the financial services and its marketing.
Prerequisites
To learn this tutorial,it is important to have a basic level knowledge of business and financial system.
Financial Services Marketing Tutorial: List of Topics
- Segmentation
- Positioning And Branding
- Market Plan
- Media Advertising
- Public Relations
- Sponsorship And Event Marketing
- Direct Marketing
- The Internet
- Personal Selling
- Trade Shows And Seminars
