Email Marketing Announcements - Email Marketing

How Announcements help in Email Marketing?

Email is the best way of announcing a new product or service which your business offers. Key to make your audience attracted about your latest business offering is by answering these four questions in your next product announcement email.

  • What is it?
  • Why should I care?
  • What’s included?
  • How do I get it?

What is it?

Your audience should have a clear idea on why you are emailing them and the product or service you are offering.

For example: “ABC Institute is happy to announce a new Math class” or “Our latest collection is now available at the XYZ Clothing Store.”

Be simple and clear to let your audience know what is new. Use a brief, short and direct statement as your email headline or in your subject line. Also include an image of the new product or a picture which represents your new service as a picture is worth a thousand words and that’s one thousand less words you need to write to help sell your new product!

Why should they care?

In your email, explain in a simple language that why they have to spend time reading your message. Tell them the benefits of your new product or service which directly impact them. In the Institute example, you could say something such as, “Our new Math class is perfect for students looking for a Job as an Accountant.” Clearly articulating the benefits of your new product or service can attract the interest of your customers.

What’s included?

Goal of a product announcement email is to attract your readers so that they click on your call to action. Don’t include a laundry list of every single item that’s included in your new product. Rather, include the main features which interest the consumers.

In our clothing store example, you could say something like, “Our latest collection is inspired by the early ‘70s and includes Jane bags, jumpsuits, suede skirts and more. All of our clothing is made with the promise of quality.”

A simple list of the key features of a new product or service can keep your email focused. If you’re offering a special discount or promotion to introduce the product, then that should highlighted in your email. For example: “For a limited time only, save 15% off any item in our new collection.”

How do we get it?

Make it very clear what your email recipients have to do to get your new product or service. If you’re selling the product or service online, then a clear “Shop Now” button will work or if you want people to drive to the website for more details, try “Learn More.” If you want to drive users towards a call or a visit, make your phone number or your physical address stand out in the email. We have a handy call to action button generator for your emails.

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