Conversion Rate Optimisation Tutorial

Conversion Rate Optimisation Tutorial

What is conversion Rate Optimization?

Conversion Rate Optimization, also generally referred as CRO in short, is mostly the apple of increase sales and potential leads from any website. The added advantage is that it can be done without increase the percentage of website visitors. By recovering or by optimizing the website conversion rate, there is a scope to get more visitors for added movement on the website. CRO helps in attracting more clicks to your home page or website without extra spending. This is a starting tutorial that covers the fundamentals of Conversion Rate Optimization and how to deal with its different components and sub-components.


This tutorial is arranged for those professionals who desire to learn the essentials as well as the refinement of CRO and implement it in practice.

Conversion Rate Optimization is a system, which helps in growing the percentage or the number of visitors on a website that further get changed into buyers/customers. In simpler terms, to make them take any required action on that particular web page.

This tutorial is planned to make you comfortable in getting started with the fundamentals of Conversion Rate Optimization and its other functions.


It is an initial tutorial for the basic and they can easily understand the concepts explain here with basic knowledge of how a company or website deals with its conversion rate and how to further optimize it. However, it will help the learners, if they have some prior introduction to website handling along with some knowledge on conducting surveys and any other marketing and scheme techniques.

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