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SPARK OF THE CORPORATE

If facebook is selling the past and twitter the present, pinterest is offering the future...

An incredibly bright online media savvy and an American internet entrepreneur, Ben Silbermann is the co founder of Pinterest which is a virtual pinboard which allows its users to share and organize links, recopies etc. It is a website which allows users to manage and also create various theme based collections which are called as pinboards. Ben co-founded the site along with Paul Sciarra and Evan Sharp.

Ben Silbermann is not a usual technical dude. He is known to be very mild and quite modest. Ben is young and known to be very influential, the young tech mogul is known to always show a concern for others.

His employees and all the people around him term to be polite and sincere and is a mild mannered man. He is certainly not the man whom you can pick from the crowd and his hard work speaks in the success of Pinterest which is gaining more popularity than Facebook and Twitter. Though he is seen quite active tweeting on twitter.

Early Days and Education

Ben Silbermann was raised by his parents in the city of Iowa at Des Moines. He was born in the year 1982 to his parents Jane Wang and Neil Silbermann, who are both ophthalmologists and they held a family practise in the same city. Ben Silbermann’s mother is known to be one of the most active on Pinterest and has about more than a million followers.

It was in the year 1998 that Silbermann went ahead and attended the Research Science Institute at MIT and later graduated from the Des Moines Central Academy as well as the Des Moines Roosevelt in the year 2000. He also graduated from Yale College and received a degree in Political Science in the year 2003.

The Spark

Ben Silbermann, the founder and the CEO of Pinterest started his career working with Google before launching Pinterest in March 2010.

During the start of the career Ben was also taken into Yale and spent about two years by taking science classes. He spent his last year of college by applying for some consultation jobs and later joined the Corporate Executive Board, a large Washington, D.C., management consultancy. He worked with the online advertising group of Google and later left the organisation to start developing his own iPhone applications with Paul Sciarra who is his college friend. Their first application, which was a shopping application named Tote did not gain the expected traction. While he was still struggling with his application Tote, Ben happened to meet up Evan Sharp who had similar ideas like Ben and they started working on their new venture.

The co-founders then went ahead and teamed up with Evan Sharp and created a pin board product which went ahead and got to be named as Pinterest. As per Ben Silbermann, the thought of Pinterest came from his love of collecting from the time he was a kid.

His Journey with Pinterest

Ben Silbermann co founded Pinterest with Evan Sharp in March of 2010. He stated that the thought of developing a pin board came from his interest of collecting things from the time he was a kid. He said that, “Collecting tells a lot about who you are,” and he mentioned that there was so such place to share that specific side of who you are. That is how Pinterest came up.

After the failure of his first shopping app, Tote, Silbermann bonded with Evan Sharp who was a student at the Columbia’s Graduate School of Architecture. They both had one thing in common which is infographics and they started collecting and working on the idea with Sharp.

As per Ben, "Most people don’t have anything witty to say on Twitter or anything gripping to put on Facebook, but a lot of them are really interesting people." He adds on that, “They have awesome taste in books or furniture or design, but there was no way to share that."

In the very first to go Pinterest would certainly look like any other social media website where we find people sharing images and commenting on them, but what makes the difference is the design which was the choice of Ben and his co-founder Evan Sharp. The design of the site is based on the new way of browsing which is quite different from the way other websites dispense their content.

During the launch of the new applications for iPad and Android, Ben declared a complete lockdown and had ordered about 35 of his employees to income as early as possible and they even stayed late to complete the applications. The main goal behind this was Stoke growth.

Pinterest is now known to be the fastest growing website in the history. It was in January that Pinterest had crossed the mark of 10 million unique monthly visitors only from the United States. By April, the figure has doubled and more and more people started using Pinterest from across the World.

With many more changes to the design and the lot of more add ons , Pinterest is really going to be the next big thing in social media.

Family

Ben Silbermann is born in a family of doctors. Both this parents run an ophthalmology practice and even his sisters are physicians as well. Ben Silbermann is married to Divya Bhaskaran and the wonderful couple and they are blessed with a Son, whom they named as Max. For Ben Silbermann, things were really not easy from the start. As a guy he runs one of the most beautiful website and he says he works from 7am from mornings and works till dinner at a stretch. He has his only respite which comes from his new born kid, Max.

Professional Affiliations

Google
'Research Science Institute
'Des Moines Central Academy
'Yale College

Awards and Accolades

'Pinterest was awarded as the Best New Start Up for the year 2011 at the TechCrunch Crunchies Awards
'At the Webby Awards which were held in year 2012, Pinterest won the Award for the Best Social Media App
'Pinterest also won the People’s Voice Award for best functioning visual design at 2012 Webby Awards
'Pinterest was listed among the "50 Best Websites of 2011" by Times Magazine in the year 2011, on August 16th
Quotes
 I want Pinterest to be human. The Internet's still so abstract... To me, boards are a very human way of looking at the world
 I always read about these stories of entrepreneurs - it's like they're in the desert with no water, and they're the ones that survive. But I've been really fortunate to have people on my team who are optimistic about the future and who know that if you work through hard times that there's usually something good at the end.
 As a kid, I always idolized entrepreneurs. I thought they were cool people in the way that I thought basketball players were cool people. It's cool that some people get paid to dunk basketballs, but I'm not one of those people..
 One of the things I've learned is to be receptive of feedback.
 Most people generalize whatever they did, and say that was the strategy that made it work..
 I kind of think of engineering like the chefs at a restaurant. Nobody's going to deny chefs are integrally important, but there's also so many other people who contribute to a great meal
 I thought Google was the coolest place. People there were so smart and they were all doing these really interesting things. I just felt really lucky to be a part of it even in a small way
 I use Pinterest for everything. Book collections, trips, hobbies. It's all there. I planned my wedding on it. When I had a kid, I planned all his stuff on it. So it was nice to discover that I wasn't the only one
 I looked at 3 or 4 things that I really valued in people. I looked for people that worked hard, and seemed high integrity and low ego
 I think that what I really feel is that we've always made Pinterest to use and enjoy, and that was the same when it was a really small community when I knew all 500 users
 If facebook is selling the past and twitter the present, pinterest is offering the future...and the future is where marketers want to live...

Hope viewers caught up the spark…

 

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