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SPARK OF THE CORPORATE

We have to get customers to buy product impulsively again, and to do that our product has to be that much better…

Focused on strategic direction of the company, Glenn K. Murphy is the Chairman and Chief Executive Officer of Gap Inc.

Glenn has documented the company’s growth platform, growing its task force of specialty, outlet and franchise stores from seven to nearly 50 countries and broadening its online reach to more than 90 countries.

The Gap Inc. is an American multinational clothing and accessories retailer. It was founded in the year 1969 by Donald Fisher and Doris F Fisher and is head quartered in San Francisco, California. GAP retail store deals with 5 varieties of brands namely Banana-Republic, Old Navy, Piper lime, Intermix and Athleta.

Gap Inc has surpassed Spanish based Inditex group, making it the world’s largest apparel retailer based on the total number of international locations.As of September 2008, the company approximately has around 135,000 employees and operates 3,076 stores world-wide of which 2,551 stores are located in the States alone.

Donald Fisher served as the Chairman of the Board of Directors until his death on 27th September 2009 to be permanently occupied by Glenn K Murphy as the CEO.

Early Days and Education

Mr. Murphy is 51 years old now and he holds a BA degree from the University of West Ontario. Mr Murphy started off his career at A C Neilson. With more than 20 years of retail experience, he successfully led diverse businesses and chain of brands on food, health, beauty and books. He served as the Chief Executive Officer and President for the Retail Division of Chapters Inc. following a 15 year period with Loblaw Companies Limited during which time he held positions of increasing responsibility, including terms as Executive Vice President of Loblaw's supermarket business and Chief Operating Officer of Provigo.

Mr Murphy served as the Chairman and Chief Executive Officer of Shopper’s Drug Store Corporation from 2001 to March 30 2007. He assumed the position of being a president cum CEO at Gap since July 26th 2007. Though Donald Fisher remained in the board up until 2009, Mr Murphy had already taken up that profile as a CEO in the world famous merchandiser company.

The Spark

Earlier to Gap, Mr. Murphy served as the Chairman and the CEO of Shoppers Drug Mart Corporation from the year 2001-2007. He also served as the CEO and President for the Retail Division of Chapters Inc. which followed by a period of 15 years with Loblaw Companies Limited. It was during this period that he had held various positions like the Executive Vice President of Loblaw's supermarket business and Chief Operating Officer of Provigo. He also serves as the President of the Yellow Pages Income Fund.

Glenn K Murphy has assumed post of a CEO with GAP since 2007. But his role in the upliftment of the company just doesn’t end here. He has brought in a lot of reforms in the retailer cum merchandiser industry as such especially Gap. He was judged the best CEO of the year by Vanity Fair. He was the first one to increase wages to $10 per hour for every extra hour spent by each and every employee.

His Journey with Gap Inc

Ever since he took over the merchandiser biggie as the CEO, there has absolutely been no looking back. Recently the president of United States of America, Barrack Obama, himself visited the store to buy a cute looking dress for one of his daughters out there. He was pretty impressed by the excellent level of customer service displayed by the team at Gap.

Glenn K Murphy just doesn’t wait for lawmakers to reinforce employee pro policies. He has himself introduced to give away $9 per hour for every extra hour spent at the showroom as such. And planning to increase the wages to $10 per extra hour post June 2015. Murphy feels the retail industry is very complicated. He had already led a Canadian drug pharmacy store forming a part of his career stint. The company’s board then had decided to increase its wages higher than its competitors to retain employees and keep them well motivated.

This was the main idea behind introducing a similar scheme for Gap as well. The tremendous turnover generated by retail giants required employees to spend longer hours of stay at the work place or factory outlet. When nothing is provided as incentives, employees get bogged down. Merely paying them monthly or fortnightly wages simply does not solve the purpose.

This is when he took a smart business move of increasing the per hour wage rate so that employees working in the concern are kept well motivated. The extra income earned by them in terms of extra over-rates can help them meet ends better. This was the main idea behind increasing the hourly wage rate from $9 to $10 which will be operative post June 2015.

Currently with the new business move chain outlets at Gap, Banana-Republic, Old Navy and Athleta will benefit from the proposed hourly wage rates.

With the new set of reforms brought out by the current CEO, Glenn K Murphy, the retail giant saw a whopping 29% increase in profits in the second quarter.

Murphy’s message to the younger generation and at a press meet held among investors is as follows:

“The success had to do with great product and how store associates were marketing product in stores, because of marketing investments we were creating demand for our products on the very first day. We are still committed to making thoughtful investments in marketing to drive our holiday campaign. We're marketing online, in social media, in stores. We have people testing new ideas in stores”, he was quoted as saying.

Youngsters can look forward to icon’s messages to the world in helping them aspire in life and become future CEO’s or entrepreneurs. He is still striving hard to keep the business in sync with the changing trends in the market. He encourages new comers and fashion conscious youth employees to contribute their ideas and suggestions to the firm and incorporates fresh ideas. This is how the industry still thrives in the ever changing dynamic business environment.

What started off as an ordinary Levy store way back in 1969 merely selling denim jeans and denim shirts has now grown to be operating 6 different brands across various retail chains worldwide. This was made possible by the efforts of the retail giant who has more than 4 decades of experience in the retail chain and marketing industry as such.

No wonder, Gap Inc. is now recognized as a global conglomerate and even listed among the fortune 500 companies on NYSE. NYSE stands for New York Stock Exchange.

All big giants come from a humble beginning. Just that they tread roads less travelled and pave a pathway for all of us to follow. If we all follow the simple ideologies these guys have come up with, all of us can be a something in the society than merely surviving.

Awards & Accolades
Glenn K Murphy was awarded with the CEO of the year award by Vanity Fair.
Glen Murphy holds the 28th rank in retailing.
GAP under his leadership was also recognized as the 20 Most Inspiring Companies of 2014 by Business Insider.
The P.A.C.E. program from GAP has won a Global CSR Award for its strategic and innovative approach to empowering women.
Professional Affiliations
Indigo Books & Music Inc.
Shoppers Drug Mart Corporation
Loblaw Companies Limited
Old Navy, Inc.
The University Of Western Ontario
Quotes
 Our instincts are that when it’s all said and done, this is a race for talent. And if we have the best talent on our office, in our distribution centers, in our call centers, then we are going to win.
 I and the board and the entire management team take a long-term view of the business... we are dealing with inflationary pressures the industry hasn't seen in 30 years.
 Keep your eye on the long-term. We're not making any near-term decisions on what's sure to cycle through.
 We have to get customers to buy product impulsively again, and to do that our product has to be that much better.
 We spent the last eight weeks rethinking our approach... we have changed our strategy for spring. Cotton price pressures are completely unacceptable.
  We weren't swayed by any of those conversations. Our instincts are that when it's all said and done, this is a race for talent.
 And if we have the best talent in our office, in our distribution centers, in our call centers and mostly in our stores, then we're going to win. And we've got evidence already. Our applications to Old Navy since our announcement are up 20 percent
 The success had to do with great product and how store associates were marketing product in stores; because of marketing investments we were creating demand for our products on the very first day. We are still committed to making thoughtful investments in marketing to drive our holiday campaign. We're marketing online, in social media, in stores. We have people testing new ideas in stores.
 Obviously, when you perform and deliver a 40 percent increase in EPS, people are energized. I have to make sure everyone stays focused on what goes us here. We're going to keep studying what got us here and what's next.

Hope viewers caught up the spark…

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