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SPARK OF THE CORPORATE

I think video advertising is a hugely compelling medium ...

Susan Wojcicki, who is the Vice President of the Product management for Google, oversees the advertising program for Google and is also actively responsible for the advancement of Google ads. Currently she is serving as the Chief Executive officer of YouTube, which was very recently bought by Google. Susan has been associated with Google from its very early days. She rented her garage from Santa Margarita Ave to students for $1,700 a month and her decision of this proved to be a life changing. The students who then started their firm Google are the Google guys, Larry Page and Sergery Brin. She initially started her career with Google as its 16th employee and is now one of its top ranked executives who play a crucial role in the online advertising business of Google.

Her idea of AdSense turned the complete web into a Google billboard, and there are also many entrepreneurs who really make their living out of Google AdSense. She was also one of those few employees who have been awarded with Google Founders Award intiated for creative and new ideas.

Early Days and Education

Susan Wojcicki was born on the 5th of July, 1968 at Santa Clara County in California, United States. She is the daughter of Esther Wojcicki who was an educator and Stanley Wojcicki who is a Polish American professor in physics.

Susan, aged 45 has studied History and literature from the Harvard University and graduated with Honors in the year 1990. She later completed her Masters in Economics in the year 1993 from the University of California, Santa Cruz and also completed her Masters in Business Administration in the year 1998 from Anderson School of Management.

It was stated by her mum that she expected Susan would be an English professor, but instead she was smitten by the tech bug. This interest in Susan started when she used to work with the software company MagicQuest where she worked post her college. She also worked with various firms, before she joined Google and one of which is Intel.

The Spark

Susan Wojcicki presently serves as the CEO of YouTube. Susan Wojcicki served as the senior vice president of the Ads and Commerce division of Google Inc from April 2011. She also served as the Head of Advertising with Google Inc. Prior to that she served as the VP of Product Management with Google Inc and was mostly responsible for management of Ad sense along with the Google Book Search. She was also responsible for product management of Google Video and also for the marketing of various Google products worldwide.

Prior to working with Google, she was associated with Intel as a management consultant and worked on the same role with firms Bain & Company and R.B. Webber & Company. She also worked as a Product manager for a software firm by the name MagicQuest. She also worked as the Director of HomeAway from the year 2011 till December of 2012. Ms. Wojcicki also is the member of UCLA Anderson Board of visitors.

His Journey with Google

Susan Wojcicki joined Google in the year 1999, and she was the 16th hire of the company. She is the first Marketing manager of Google and a driving force behind the Google doodles. One of her initial doodle was an alien landing on Google. Ms. Wojcicki also licensed the Google web search as well as the site search, and she was the enterprise to many of the Google’s first customers. Susan Wojcicki was also responsible for the Google Image search.

Google ads or Google AdWords as it is popularly known were the idea of Susan Wojcicki which was implemented quite brilliantly. Google AdWords was first started in the year 2002. She went ahead and launched the Google AdSense in the year 2003. If you come across any ads on popular pages like About.com or any of those ads with the column which reads “ads by Google”, then you for sure need to thank Susan Wojcicki.

Being one of the few employees of Google when it first started, she was also responsible for the refining of the logo of Google which was initially designed by its founders.

Family

She is married to the Google Executive Dennis Troper and has 4 children. Susan Wojcicki also is the sister of Anne Wojcicki, who is the co-founder of 23andme.

Awards & Accolades
Susan Wojcicki was awarded with the Google Founders Award.
In the year 2011, Susan Wojcicki is listed on the 16th place on the Forbes List of Worlds most 100 powerful women.
In the year 2012, Susan Wojcicki is listed on the 25th place on the Forbes List of Worlds most 100 powerful women.
In the year 2013, Susan Wojcicki is listed on the 30th place on the Forbes List of Worlds most 100 powerful women.
She also was named in the Fortune’s 50 Most Powerful Women in Business in the year 2010 in the 43rd place, in the year 2011 in the 28th place, in the year 2012 in 18th place and in the year 2013 in the 19th place respectively.
Susan was also named on the top #1 position in the Adweek 50 list in year 2013.
She was also listed on #36 in the Vanity Fair's New Establishment list in year 2013 and was in the 39th place in the year 2012.
She was referred to as, “the most important Googler you've never heard of”.
Professional Affiliations
Google Inc.
Harvard University
University of California
UCLA Anderson School of Management
University of California, Santa Cruz
HomeAway, Inc.
Quotes
  It's important for me to show my children the richness of life and be a role model. I find that my organizational and management skills are tested more at home than at work!
  Engineering is a jeans and hoodie culture, and sales is more formal.
  Ads get a bad reputation sometimes because they're not useful. They're not relevant, or slow..
  Advertising is very simple in a lot of ways. Advertisers go where the users go, and users are choosing to spend a lot more time online.
  Google has been doing well. As much as possible we're trying to share back with the employees. They will continue to create a lot of value.
  Google is fascinating, and the book isn't finished. I'm creating, living, building, and writing those chapters.
  I am responsible for creating and overseeing the future products that make up Google Advertising..
  I love taking an idea... to a prototype and then to a product that millions of people use..
  I have had a lot of setbacks that I have learned from.
  I think video advertising is a hugely compelling medium..
  My most radical shift was leaving Intel and joining Google, a small start-up at the time, even though I was pregnant..
  People at different stages of their lives are doing different things, and they're all using Google..
  People don't understand the logistics of advertising. To have the ads purchased and run, you need to have a series of products that work together..
  The great thing about the Internet is you can launch a product, and within just a few hours, people will tell you what they think about it..
  Even though it was a start-up with fewer than 20 people, and I was pregnant with my first child, the best decision I've ever made was to join Google in 1999. Worst decision? Deciding to get a puppy and a bunny right when the baby came..
  At the end of the day, both men and women who become CEOs have showed tenacity and hard work to succeed in their careers. It takes not just skills but also extreme dedication and commitment. And regardless of gender, CEOs are measured by the same criteria - the growth and success of the business..
  First there's my role just as an executive being responsible for advertising, regardless of gender. I think that's a position that I take seriously. That's the first role. But I think for my role as a woman at Google, you try to set a good example and be a role model for the other women in the organization..
  Generally, our approach with products at Google is to first develop the right user base and then to figure out what's the right experience for the ads..

Hope viewers caught up the spark…

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