• Senior Group Manager Client Management Market Research Firm Jobs in Delhi,India

  • Pidgin Consulting

Job Description:

Overall Responsibility

1) Day to day and overall responsibility and accountability on all client handling

2) Bring value additions to all client discussions and presentations through in-depth understanding of the Indian market, brands and consumer behaviour

3) Mentor and coach a small team of reportees

Research Management

1) Brief clarity in understanding of the marketing problem or why the client wants to do the study, what decisions impinge on this study; maturity to ask leading questions to client till clarity on the KBQs (key business questions) are answered

2) Proposal ability to translate the marketing issue into research tasks, recommending an appropriate research design at correct price; confidence to present proposals either to convince/negotiate with clients on the appropriate methodology and its cost

3) Research Instruments translating the proposed approach into suitable instruments, being sensitive to how to ask the question, when to ask the question and how to measure the response; coaching junior team members to develop this skill

4) Vendor Management knowledge about Field/DP (Data Processing) processes, keeping fieldwork cost & time in control and ability to get the work done amicably; negotiating with Field and DP to deliver on time and meet quality

5) Analysis thoroughness of analysis plan, ability to get the work done on time amicably, understanding & application of relevant tools & techniques

6) Presentation flow, visual appeal & style of presentation

7) Conclusions ability to interpret the data correctly, converting the data into information that can be used to client and providing the solution to the marketing problem

Client Management

1) In-depth Understanding of Clients Markets/Brands need to have an in-depth understanding of clients- business for value addition in all interactions with the clients and ability to think beyond the project and look at a client as a whole, his business & its reality, his marketing needs and the way they view research, their working culture etc

2) Relationship Building being sensitive to the nature of the research person at the client end, suitably adopting strategies to circumvent his idiosyncrasies, aiding the client new information regarding his business and research or marketing developments continuously (person with good EQ)

3) Business Generation seeking & pursuing different possible avenues so that the business from the client can increase, looking out for opportunities to sell more or cross-sell etc

Business Management

1) Revenue Management increasing revenue from existing clients, generating new clients, exploring new avenues of business opportunities (products, syndicated research, new markets), managing profitability

2) Resource Management planning manpower, efficient deployment of manpower, management of infrastructural (office, computers etc) needs, developing suppliers

3) Enhancement of Organizations Image/Equity internal & external ambassador of the companys culture and values, strong presence in forums that help build companies image etc

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 30th Dec 2019

Key Skills:

Company Profile:

Not Mentioned

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