• mPokMarket Marketing Manager - Kolkata Jobs - 8972259

  • mPokket

Job Description:

About mPokket

mPokket is a mobile app based lending platform that provides instant and paperless loans. We currently provide micro loans to college students in India. Our technology architecture and processes allow us to seamlessly onboard users, assess risk, and disburse and collect funds without any physical interface with our customers.

Responsibilities

- Establish, implement, and measure the effectiveness of our initiatives (both online and offline) to drive adoption and engagement of the mPokket app

- You will need to keenly measure and track all relevant metrics to measure effectiveness and impact and be familiar with Attribution ( appsflyer, apsalar, tune etc.) and analytics tools (Google Analytics, Firebase) used to analyze and visualize the data

- Oversee and continue to improve tracking, attribution, and overall data access to analyze key metrics

- Provide complete performance reporting and analysis on all SMS, Email, display and mobile marketing campaigns and take relevant action on insights gained

- Collaborate closely with technical, business, and design teams to manage simultaneous time sensitive projects.

- Execution of Social Media channels Roadmap and Optimization of Posts.

- 3+ Experience in SEO, ASO, SEM and SMM. Having experience with app stores is a plus.

- Work with your team to brainstorm new and innovative growth strategies

- Stay abreast of new digital media trends and the overall digital environment.

Requirements

- You have 3-5 years of consumer marketing experience, preferably digital

- You have a Bachelors or Masters degree, preferably with a specialization in marketing

- Strong analytical skills; bias toward decision making based on data, and understand how to use complex customer and transaction data to inform acquisition and retention

- Tenacity and sense of urgency, ability to make things happen quickly with large, less nimble partners and/or teams

- You are a self-starter and work independently and effectively with little oversight

- You are excited about the opportunity to work very hard (we love what we do and it expands beyond 9-5) in a fast-paced, dynamic environment with high energy to build something incredible

- You can think out of the box to develop new and innovative marketing strategies

Profile Summary:

Employment Type : Full Time
Deadline : 23rd Feb 2019

Key Skills:

Company Profile:

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