Web Analytics KISSmetrics - Web analytics

What are kISSmetrics? How it is useful?

KISSmetrics is a powerful web analytics tool that delivers key insights and interaction of user on your website. It gives a clear picture of users’ movements on your website and collects the data of every visitor. It is an easy understandable visual format.
You can go for this service free for a month. After that, you can opt for a paid plan that suits you. KISS metrics helps in improving sales by knowing cart-abandoned products. It helps you to identify the users and also helps to know when to follow your customers by tracking the repeat buyers activity slot.
KISSmetrics helps you to identify the following −
  • Cart size
  • Landing page conversion rate
  • Customer activity on your portal
  • Customer bounce points
  • Cart abandoned products
  • Occurrence of a customer before making a purchase
  • Customer lifetime value, etc.

kissmetrics

Summarizing KISSmetrics

  • It gets you more number of customers without losing potential customers and maintaining brand loyalty.
  • It lets you to take your own decisions where you are playing right.
  • It helps you to identify data and trends, which contribute in customer acquisition.

Best Features of KISSmetrics

  • Ability to trace or find out effective marketing channels.
  • Estimate how much time a user can take to convert.
  • Determine a degree to the user who was engaged with your site.
  • A convenient dashboard. You need not run around searching for figures.

Installation

Just sign-up for an account and customize accordingly.

Tracking

Add a java snippet under <head> tag of the source code of your website.

Event Setting

Automatically, KISSmetrics sets two events for you − visited site and search engine hit. If you need to add more events, click on new event, add an attribute and record an event name.

Setting up Metrics

Click on create a new metric. You need to select your metric type from the list. Give the metric name, description, and event. And then click save metric.

Define Conversions

Define your conversion and trace them. Select number of times event that has happened. Give metric name and description and select event. Then click save metric again.
KISSmetrics has the capacity to track easily web pages, mobile apps, mobile web, facebook apps, and can put all data into one. You don’t need to go for multiple analytics platforms.

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