Managing reputation is very crucial as it is considered that reputation earns more value than money. The sales can be affected by a negative word. If twitter is used for marketing the product, business or brand, managing reputation on twitter is very important.
It is ensured that the online mention of the brand is not let go unnoticed by a tool known as Google Alerts. This can be done by the following steps:
It facilitates in receiving daily notifications of all the news articles, websites, videos, groups, and blogs.
One more resource used for managing the reputation is If This Then That (IFTTT). The simple automated tasks are automated with the basic principles, if this happens, then what.
The rules which are known as recipes are set up by IFTTT for everything right from latest weather updates to sending photos to twitter. A recipe is created by selecting a trigger channel and an action channel.
In order to keep track of the opinion about the company, a recipe is set up where the RSS feeds are scanned regarding the industry websites and then an email alert is sent daily with the website - IF [website] mentions your company, THEN receive an email alert.
The results related sentiments of the to the social media buzz of the company are returned by Social Mention. This facilitates in monitoring multiple websites at one place and identifies the keywords used by the people in discussing about the company.
Social Mention monitoring can be set up by typing the search terms in the text box and a channel like a blog, micro blog, bookmark or video or question is chosen. The results can be sorted by date, source and time.
On the social platform like Twitter, when the brand becomes the topic of the town, some of the key points need to be considered for replying such as:
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