Twitter Marketing Reputation Management - Twitter Marketing

How reputation management is done in Twitter?

Managing reputation is very crucial as it is considered that reputation earns more value than money. The sales can be affected by a negative word. If twitter is used for marketing the product, business or brand, managing reputation on twitter is very important.

How to use Google Alerts for Reputation Management on Twitter?

It is ensured that the online mention of the brand is not let go unnoticed by a tool known as Google Alerts. This can be done by the following steps:

  • Go to the Google Alerts website.
  • Provide the required information such as name of the company, brand and other industry keywords in Search Terms text box.
  • Save it as an Everything alert type.

It facilitates in receiving daily notifications of all the news articles, websites, videos, groups, and blogs.

How to use IFTTT for Reputation Management on Twitter?

One more resource used for managing the reputation is If This Then That (IFTTT). The simple automated tasks are automated with the basic principles, if this happens, then what.

The rules which are known as recipes are set up by IFTTT for everything right from latest weather updates to sending photos to twitter. A recipe is created by selecting a trigger channel and an action channel.

In order to keep track of the opinion about the company, a recipe is set up where the RSS feeds are scanned regarding the industry websites and then an email alert is sent daily with the website - IF [website] mentions your company, THEN receive an email alert.

The results related sentiments of the to the social media buzz of the company are returned by Social Mention. This facilitates in monitoring multiple websites at one place and identifies the keywords used by the people in discussing about the company.

Social Mention monitoring can be set up by typing the search terms in the text box and a channel like a blog, micro blog, bookmark or video or question is chosen. The results can be sorted by date, source and time.

What are the thumb rules for Brand Discussion on Twitter?

On the social platform like Twitter, when the brand becomes the topic of the town, some of the key points need to be considered for replying such as:

  • Stitch in Time – If any problem is identified, it need to be fixed instantly by a quick reply. It is not advisable to wait till the problem or unhealthy debates about the business and brand to be faded away on own.
  • Be Gentle – Respect and support from others is gained by listening to others, thus more business opportunities can be created by avoiding losing temper and making threats in the replies.
  • Be Proactive – In the business discussions, get involved early and cordially with the own perspective.
  • Be Polite – When a matter is discussed on social media, it is to be ensured that appropriate tone language is used. Though the issues get resolved over a period of time, the impressions remains in the minds over a long period.

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