Twitter Marketing Interview Questions & Answers

Question 1. Is Twitter Even Important To My Business?

Answer :

With so many social networks to choose from, many business owners struggle with whether or not Twitter is really important to have in their social marketing mix. While it’s certainly possible to have a successful business without being active on Twitter, there are tons of wonderful opportunities you could be missing out on, including increased referral traffic, the opportunity to build your brand, professional networking and the ability to reach a global audience.

Question 2. Is My Ideal Customer Even On Twitter?

Answer :

The short answer is this: You won’t know unless you actively look for them there! While you can look at Twitter’s demographics to get an idea how likely it is your target market is active there, it’s only through actually using the network for a while that you can get an accurate measure.

Some ways you can find your ideal customer on Twitter include:

• Using a tool like Twellow to search through public tweets organized by category. This enables you to search relevant categories for new people to follow.
• Search for relevant keywords using Twitter Search to find conversations happening about your brand, products or niche.
• If your business or content is largely news related, or if real-time information sharing is important to your business, your ideal customer is probably on Twitter; in terms of sharing news, there is no better social network than Twitter.

Question 3. Can You Actually Sell Stuff On Twitter?

Answer :

Yes and no. If you’re looking to directly sell your products or services using your Twitter feed, you’re likely going to end up being disappointed.

If, on the other hand, you’re looking to find leads that will ultimately turn into sales, you will find Twitter absolutely invaluable! There are a number of ways you can find qualified leads on Twitter…but keep in mind that for any of these to work; you first need to become a consistent, trusted source of help and information.

• Search for tweets looking for recommendations.
• Host Twitter chats or parties.
• Create a custom landing page and link to it from your Twitter bio.
• Keep your posts short enough that they are easy to retweet.

Question 4. How Do I Get More Followers?

Answer :

Ah, the age old question! Some of my best tips for getting new followers are:

• Consistently creating new content people will want to share.
• Use your keywords in your Twitter bio so the right people can find you.
• Keeping your tweets short enough that they are easy to retweet.
• Using relevant hashtags so people you aren't connected to can find your tweets.
• Following and interacting with people in your niche.

Question 5. How Do I Find Targeted People To Follow?

Answer :

It is easy enough to find people to follow, but what you want is quality over quantity. You want to be following people who can potentially have an impact on your business, and this means being somewhat choosy about whom you follow.

Finding targeted people to follow isn’t difficult if you know where to look. In fact, the same method you would use for finding your ideal customer on Twitter can be used here: Using Twitter’s on-site search to find hashtags and keywords related to your business or niche, and using tools like Twellow to find Twitter users by category. In addition, you’ll want to take a look at influencers in your industry, and see who they’re following and interacting with.

Question 6. What Should My Profile Include?

Answer :

The goal of your profile is to grab the attention of those looking at it, and to act as an invitation for them to connect with you.

Your profile should include:

• A professional profile photo
• A branded header image
• A branded handle (username)
• Your geographic location (especially important for local businesses)
• A well-written bio free from typos and including relevant keywords
• A link back to your website
• A custom background image

Question 7. How Often Should I Tweet?

Answer :

This will vary depending on your business and niche, so I’d encourage you to test this out with your audience.

That said, research seems to indicate that an optimal number is 4-5 times per day. The most important factor is that you’re consistent in your posting frequency…meaning if you can only bring yourself to Tweet once or twice per day, at least be willing to commit to doing that every day.

Question 8. Should I Connect My Facebook And Twitter Account?

Answer :

I actually don’t recommend connecting your Facebook and Twitter accounts. While it can seem like a great way to save some time, it’s important to keep in mind that the ways you’ll use Facebook and Twitter will likely be very different.

For instance, a mention or retweet showing up on Facebook doesn't make much sense, and can give the impression that you’re too busy or too lazy to post to each account separately. Same goes for hashtags: these are definitely still more relevant on Twitter than on Facebook.

If you’re pressed for time, I’d suggest using a tool like Hootsuite that will you manage your cross-platform social media efforts more efficiently.

Question 9. Should I Have A Protected Or Public Account?

Answer :

By default, your Twitter account will be public. This means anyone on the net can see everything you’re doing on Twitter (apart from direct messages, or course). If you’re using Twitter as a way to build your brand, reach new customers or increase your online visibility, I would most definitely suggest leaving your account public.

If you are really concerned about privacy, about the content of your tweets going ‘viral’, or about new people being able to find you and read your stuff, there are probably better tools you could be using: like sticking with email for instance J.

Question 10. Who Should I Follow Back?

Answer :

Should you follow back everyone who follows you? I would argue no. Don’t feel as if you’re obligated to follow back everyone who follows you. Instead, take a look at your new followers, and ask yourself if they’re relevant to your business or niche. If it’s obvious that they will have nothing valuable to offer to you or your business, there’s no reason you need to feel you have to follow them back.

That said, there’s a fine line between being selective and being too picky…when in doubt, follow them back. After all, you can always unfollow them later if need be!

Question 11. What Is A Hashtag On Twitter?

Answer :

A hashtag is simply a keyword or keywords preceded by the number sign (#), that help Twitter users find messages on a certain topic. Hashtags help you build your audience, as they allow people who aren’t following you to find your tweets and potentially follow you. They are also useful for you to find targeted people to follow and tweets that you can share and comment on.

Question 12. How Do I Get More Retweets?

Answer :

Getting your content retweeted not only feels great, but it goes a long way to helping expand your online visibility and gain new followers.

Some of my best tips for getting more retweets include:

• Producing great content that connects with your audience.
• Placing a retweet button on your website.
• Using hashtags and the @ sign.
• Asking for a retweet.
• Be a retweet yourself.
• Keep your posts short if you want them to be retweeted.

Question 13. What Is The Difference Between A Direct Message And A Reply?

Answer :

To put it simply, direct messages are private whereas replies are public. Replied give you a way to have a public back and forth conversation that others can read and contribute to. Private conversations that you want to keep private, on the other hand, are best kept to direct messages.

Question 14. What Is The Definition Of "twitter Impressions"?

Answer :

Impressions represent the total number of times a tweet has appeared on any user feed across the Twitter platform.

Question 15. What Is The Definition Of "twitter Engagement"?

Answer :

Engagement is reflective of an actual action taken by a user on a tweet, such as a Favorite, retweet, or reply.

Question 16. Are You Finding That More People Click On-shortened Links, Rather Than Shortened Links, Due To Trust And Transparency?

Answer :

Trust & transparency depend more on the context given around the link, rather than the way the link is presented.

Question 17. How Do You Balance The Popularity Of Short Tweets With In-depth Content Like Ebooks, Reports, Blogs, White Papers, And So On?

Answer :

For every tweet linked to an offer, send two short tweets focused on your audience & community engagement.

Question 18. What Is An Average To Good Expected Engagement Rate Of Tweets?

Answer :

An engagement rate above 1%. You can find this in the blue bar graph at the right of your free Twitter Analytics.

Question 19. Why Favorite A Tweet? Isn't That Pretty Much Like Saying, "i Like You As A Friend But You're Not Worth Retweeting"?

Answer :

Favoriting a tweet is like saying "okay" over text. It shows you acknowledged its existence while recognizing you have nothing else to add.

Question 20. Do You Prefer To Favorite A Tweet To Show Customers You Acknowledge Their Post, Instead Of Responding?

Answer :

All the time. Often, all customers are looking for on Twitter is your acknowledgement of their voice in a matter.

Question 21. Do You Ever Use The Favorite Button As A Bookmark?

Answer :

Using favorites as a bookmarking tool is a great way to store all the tweets you're interested in referencing later.

Question 22. How Do You Get People To Retweet You On Twitter?

Answer :

Tweet content worth sharing! Data shows that, when appropriate, asking for an RT generates 4x more retweets.

Question 23. What Are Some New, Effective Ways To Increase Your Organic Following?

Answer :

Craft tweets optimized for visibility with the 11 tips published here.

Question 24. What Are Some Of The Most Effective Ways To Use Hashtags?

Answer :

Hashtags are best used to expand the reach of your tweet. Here's a simple guide on exactly how marketers can use them.

Question 25. Why Do So Many Users Put #hashtags #on #every #single #word?

Answer :

Because they just love hashtags so damn much -- Justin Timberlake and Jimmy Fallon have some great thoughts on this here.

Question 26. How Much Hash Tagging Is Too Much?

Answer :

We've found that tweets with 1-2 hashtags generate more engagement than tweets with three or more.

Question 27. Which Tool Should We Use To Graph Hashtag Usage?

Answer :

Plug your hashtag (or any search term) into Topsy to generate a free graph on its usage.

Question 28. How Do You Find The Best Hashtag?

Answer :

Hashtags.org displays the most popular hashtags across various categories. It also allows you to search for the popularity of other hashtags.

Question 29. Is It Better To Use A Hashtag Within The Core Sentence Of The Tweet Or Attached At The End Of The Tweet?

Answer :

If the hashtag fits naturally within your copy, include it. Otherwise, place the hashtag at the end of the tweet.

Question 30. Should Hashtags Be Included In User Profiles?

Answer :

Hashtags in a user profile can help your profile appear in the “People” tab in Twitter search results for the searched hashtag.

Question 31. What's The Best Practice For Using Twitter To Promote Or Distribute Video Content?

Answer :

Use the same techniques used for sharing links: Provide context on what the video is and give a reason for users to click it.

Question 32. Is There A Danger To Using Too Much Text In A Picture?

Answer :

A picture truly is worth a thousand words -- let the visual speak for itself, and use your copy to add any needed commentary.

Question 33. Is It Possible To Schedule Tweets?

Answer :

You can schedule tweets using a third-party service such as HubSpot’s Social Inbox.

Question 34. How Much Time Should I Give Between Tweets?

Answer :

Anything more than two tweets an hour results in a drop in click through rate per tweet.

Question 35. How Often Should I Tweet Without A Link Back To My Site?

Answer :

There isn’t a set number. Experiment with publishing tweets with and without links to discover what works best for your business.

Question 36. What Is The Best Time To Release A Tweet?

Answer :

Monday through Thursday between 1:00 p.m. and 3:00 p.m. ET. Find information on when to tweet here.

Question 37. What's The Optimal Amount Of Tweets To Send In A Day? How Much Tweeting Is Too Much?

Answer :

Anything more than 14 tweets per day typically results in a decrease in engagement.

Question 38. How Often Can You Retweet The Same Content Before It Starts Getting Ignored?

Answer :

Tweets have fairly short lifespans, so don't feel guilty for posting the same tweets numerous times.

Question 39. Where Do Leads From My Twitter Cards Go?

Answer :

Leads from Twitter Cards are stored in your Twitter Ads account (or synced automatically to your marketing automation tool, if you have one). You can access and export them at any time.

Question 40. What Is The Cost Difference For A Promoted Tweet With A Visual Versus A Text-only Tweet?

Answer :

While there is no built-in cost difference, some have found including visuals cut cost-per-engagement in half.

Question 41. How Do You Connect With Users Who Have A Private Account?

Answer :

You can request to follow them. Beyond that, you cannot force interaction with a user who has chosen to remain private.

Question 42. Is There A Way For A Twitter User To Know How Many People Have Subscribed To Phone Text Alerts?

Answer :

No. SMS subscriptions are intended for users to receive text alerts for tweet types they choose. Another user cannot access this information.

Question 43. My Boss Doesn't Think Twitter Is "serious" Enough - Any Tips Here?

Answer :

This post covers four different ways you can convince your boss to invest in social media marketing.

Question 44. Does Posting Via A Third Party App Get Penalized By Social Media Networks Like Twitter?

Answer :

No. In fact, Twitter owns third-party app TweetDeck, so it would hurt them as an overall business to implement such penalties.