Tourism Management Marketing Mix - Tourism Management

How to do marketing mix in tourism management?

Tourism marketing is different because of the fact that the consumer buys a progression of services. While marketing a tourism product, the sales or marketing individual demands the positive aspects of the accompanying four segments −


The tourism being an service sold to the clients, tourist encounter is the product, which is immaterial, and non-storable. The nature of the tourist encounter as an product is specifically relative to the nature of the service a tourism business gives. The product should be intended to feature its highlights and to fulfill the tourist's needs. In the event that the product is marked, the clients think that its more solid.


Deciding the cost of the product requires thought of three key variables −

  • Operating costs − Operating expenses incorporate both settled and variable expenses. Settled expenses stay same paying little heed to the business which include building, protection, and hardware costs. Variable expenses incorporate expenses for building, insurance, and equipment costs. Variable costs include costs for wages, gas, electricity, cleaning, maintenance, repairing, materials used in production, office stationery, linen, food, petrol, machinery, uniforms, bank fees, marketing research expenses, and expenses for advertisements, promotions, brochures, and conducting consumer or trade events.
  • Profit margins − This is dictated by contrasting the contenders' offers and the claim product offers. Net revenues are set without trading off the upper hand.
  • Commissions of Intermediaries − Working with intermediaries involve commissions. Commissions are the expenses paid to the middle people to circulate and offer your product.


Tourism Product Pricing Policies

Regularly took after evaluating approaches incorporate −

  • Discount Pricing − This methodology calls for decreases to a fundamental Price of product or services. It is a type of offers Promotion which on occasion ends up being remunerating for the clients.
  • Variable Pricing − evaluating fluctuates as for the variety in highlights of an product.
  • Loss leader Pricing − It is offering couple of products at costs lower than the genuine costs. It settles the misfortune by pulling in clients to purchase more number of products.
  • Promotional Pricing − It is offering an product for nothing with another product with the destination of advancing the free product. Client intrigue is created to utilize the free product in this manner expanding the deal.


The place is the place the tourists tour and remain. The capability of a tourists destination lies in its allure or tasteful esteem, openness, and the offices it gives to the tourists. The tourists likewise look for a place profoundly for the exercises it offers, the conveniences and gifted workforce it gives, and its location.


Promotion is planned to educate the clients about the products, make a picture about the product, and position the products in the market. There are different powerful methods for promotion of the tourism products −

  • Advertising across the channels like television commercials, newspapers, radio stations, and websites.
  • Distributing promotional material includng diaries, brochures, key chains, wallets, purses, water bottles, pens, or any small gift product designed for promoting the product.
  • Setting Point of Sale (POS) banners infront of retail stores, shops, malls, or petrol pumps.
  • Promoting tourism displays at local events.
  • Promoting various products with attarctive designs on tourism websites.
  • Managing different events like sponsorships, or promoting products as an incentive.

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