Tourism Management Developing Product - Tourism Management

How to develop a product in tourism management?

“In the end, all business operations can be reduced to three words; people, product, and profits. Unless you have got a good team, you can’t do much with the other two.”

− Lee Lacocca, American Automobile Executive.

The tourists have regularly changing requests which the tourism product is required to fulfill for the survival of the tourism business. Kotler characterizes a product as it seems to be "anything that can be offered to a business opportunity for consideration, securing, utilize, or utilization that may fulfill a need or need. It incorporates physical objects, services, persons, places, organization, and ideas".

Medlik and Middleton (1973) term tourism products as "a heap of exercises, services, and advantages that constitute the whole tourism encounter." This package comprises of five segments: destination attractions, destination facilities, accessibility, images, and price.

Having been comprehended what the tourism product is, let us see the components of the tourism product and how the tourism product is created.

Elements of a Tourism Product

Here is an onion shell graph that portrays components of a tourism product. The outline demonstrates movement of components from center to external shell delineating the declining direct service control. It demonstrates that the buyer's inclusion is most extreme at the peripheral shell. The tourism product isn't only nearness of every one of the five components yet it is likewise the communication of these components among themselves.


The Physical Plant

It is substantial and is made out of different assets on which the tourism is based. Clearly, the physical plant is only the goal with sound and appealing engineering that upgrades tourists' involvement. It can be −

  • A natural attraction such as a landscape, wild life, natural structure.
  • A man-made attraction such as a resort.
  • A fixed property such as an accommodation.
  • A mobile property such as a ship or an airbus.
  • A natural or manmade condition such as weather, crowd, infrastructure at the destination.


The highlights or offices of the physical plant are put to use for the tourists with benefit. Giving services calls to a noteworthy commitment from HR. It relates to performing undertakings for the advantage and fulfillment of the tourists. For instance, serving nourishment in an inn is an service by the staff there.


It is the state of mind with which the service is given. Hospitality incorporates playing out the service with smile, enthusiasm, untiringly, and with dedication. For instance, organizing your room supplies or serving nourishment or drink in a satisfactory way is a piece of hospitality.

Freedom of Choice

It is putting forth the tourist some adequate scope of alternatives to hoist their experience. The level of flexibility differs significantly relying upon the kind of tourism (delight, business, family, or other), the tourist's financial plan, past experience, information, and dependence on a movement specialist.

A good tourism product must incorporate some decision for its buyers. By offering some flexibility to the tourists, the product gives some feeling of control to the tourists. The flexibility to pick a carrier, a highway, a seat, a convenience, or an eatery can upgrade a tourist's fulfillment. Opportunity likewise infers great amazements. At the point when the tourists run over unforeseen occasions, they get the sentiment being extremely blessed to be in the opportune place at the correct time, in this way increasing additional incentive from the tour.


It relies on the nature of inward four components. These components set up the tourists for physical, intellectual, and/or emotional involvement in tourism services. Association isn't just the physical support, yet in addition a feeling of engagement in an action may it be for joy or business.

Increasingly the association of the tourists, more they are keen on hitting discussion joyfully with others, more they are eager and inquisitive to experiment with new things, and time passes quick for them.

Hence, a mix of tourists' inclusion, opportunity of decision, benefit with friendliness and immaculate goal (with all An's available) can make the best tourist product.

Key Principles of Tourism Product Development

A tourism product can be of any kind from cultural, educational, recreational, heritage site, or a business point. Tourism Product Development ought to −

  • Be legal and ought to mirror the interesting qualities of the destination.
  • Have the help of the host group.
  • Regard the regular and social environments.
  • Be unique in relation to the contenders, abstaining from replicating improvements aimlessly.
  • Be of adequate scale to make a huge monetary commitment, however not substantial to make high financial spillage.

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