Personal computers - Strategic Management

Any decision on this fast-moving business would need more than has been provided in this analysis, to confirm that Good Investments has the technology and marketing capability to rise above the commodity status that many assemblers of hardware have fallen into. The expected growth rate on which the portfolio analysis is based would require a great deal of careful scrutiny.

We seem to be moving from a strong position in a market where it is still possible to gain market share from technological innovation but where there is increasing danger of losing differentiation and becoming a commodity-type producer forced to compete on a low-price strategy.


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