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Strategic Brand Management interview questions & Answers

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Strategic Brand Management Interview questions

  • What Is Brand?

    A brand is a name, term, sign, symbol or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition. For example, Coke, Nestle and Microsoft are well renowned brands. In technical speaking whenever a marketer creates a name logo symbol he or she has created a brand.

  • What Is A Brand? Explain Importance Of Brand Management?

  • What Is Brand Positioning?

  • What Are The Components Of Brand Positioning?

  • What Are The Main Responsibilities Of A Brand Manager?

  • What Do You Feel Is The Potential For Brand Management?

  • Assume You Are A Brand, Describe Your Strengths And Weaknesses?

  • What Is Marcom?

  • What Are The Responsibilities Of A Person Working In Marcom?

  • What Are The Tools To Communicate With Your Target Audience?

  • What Role Do Events Play In Marcom?

  • What Are The Steps To Participate In Event Like Exhibition Or Tradeshow?

  • How Would You Use Online Media For Your Marcom Activities?

  • How Would You Get Your Pr Across To People?

  • How To Judge The Effectiveness Of Your Marcom Activities?

  • Which Type Of Vendors Would You Need To Deal With For Your Marcom Activities?

  • Tell Us Something About Brand Positioning?

  • What Is The Difference Between A Brand And A Product?

  • What Are The Major Areas, Concerning Managing Brands? What Is The Negative Impact Of Brand Management In The Company?

  • What Is An Integrated Multiple Channel Brand Strategy? Explain With An Example?

  • Differentiate Between A Private Brand And A National Brand? Is Coca Cola In Us A Private Or A National Brand?

  • What Do You Understand By Brand Equity? How Is Brand Equity Different From Brand Name?

  • Why Has Dell Become So Powerful As A Brand In Such A Short Period In Spite Of Goliaths Like Ibm, Compaq, Hp In The Market Place?

  • Which Are The Top Ten Brands Of The World As Ranked By Interbrand In 2002?

  • What Is The Basic Idea Behind Co Branding? Please Give Suitable Example From India And Abroad?

  • Differentiate Between Brand Extension And Line Extension? Can These Both Happen At Once? Give An Example.

  • It Is Not Always Profitable To Go In For Brand Building? Do You Support This View? How Would You Brand Indian Software Development Skills?