SMM Video Marketing - Social Media Marketing

Briefly describe the history of Video Marketing

In the recent days of digital marketing, what people see is mostly sold and hence video marketing is on high demand. The process by which business or service is promoted or marketed using a media is known as Video Marketing.

Video Marketing YouTube

Since 1940, video marketing has become a key module of advertising. Boluva launched the first video in 1940 which was based on New York TV station and since then video marketing has become more popular.

  • In 1979, video disrupted traditional media when MTV released the video of "video killed the radio star." It was produced on a budget of $50,000 in South London.
  • In 1984, the commercial for Apple Macintosh PC an iconic TV commercial was launched by Apple which cost around $900,000.
  • Viral videos began in 1995 by a video on Christmas card was made at Fox Commission for the friends and family.
  • In 1996, "The dancing baby" entertained millions by the humorous dance of an animated baby.
  • In 2007, "Charlie bit my finger again" took the world by storm.
  • In 2012, all the records were beaten by the video Gangnam style.
  • In 2014, YouTube begins to create superstars out of video contributors. In the same year, charity begins when ALS made a million people to take 'Ice bucket challenge' and raised $100 millions.

One single video on YouTube, Gangnam Style has collected $10 million. Some of the others which come the same umbrella are:

  • Will it blend?
  • Red Bull
  • Our Blades are f***ing great
  • Old spice

A creative and a unique idea was the key concept behind the great success and results achieved by these videos.

YouTube

A video sharing website that facilitates to upload, view and share the videos is known as YouTube. It is considered as a great tool for branding the business as it is used by millions of the users.

How to create an Account on YouTube?

A business account on YouTube can be created by attaching with the Google+, which can be done in two ways:

  • You Tube account is created by using the Google+ account by clicking the dropdown on the top-right corner of your Google+ page. Click on ‘Create a channel’ and follow the instructions.
  • You Tube account is created and the Google+ page is automatically created and this is done by navigating through YouTube. Click the thumbnails on top-right corner of the page. Click ‘Creator Studio’. Choose to create ‘new channel’ Follow-up next.

How to upload Video on YouTube?

The steps to upload videos on You Tube are as follows:

  • Signin to Youtube.
  • Navigate to 'my guide' on the upper left corner of the screen. Search for 'my channel'.
  • Click 'upload'.
  • Select the video desired to upload and click 'confirm'.

What is Vimeo?

Similar to that of YouTube videos can be shared using Vimeo but not meant for corporate advertisements.

How to create an Account on Vimeo?

  • Visti Vimeo.com and sign-up. Provide all the required information to become the registered member.
  • Login to Vimeo and select ‘Create a channel’ on the right and a channel is created.

How to Upload Video on Vimeo?

  • Log in to the Vimeo account.
  • Select 'Upload Video' button and videos are uploaded only by those who are permitted and hence ensure it prior to uploading. And only original video are uploaded.
  • Select 'choose a file to upload' button. Select a file and confirm.
  • The video once uploaded gets converted, and through E-mail confirm the conversion of the video.

What is Dailymotion?

Dailymotion is similar to Vimeo and YouTube, which facilitates to upload, share, and view videos by the users.

How to create an Account on Dailymotion?

  • Register on dailymotion.com and provide the required information.
  • Provide the details like e-mail, password and date of birth.
  • A public name, link URl is created and the passcode is entered.

How to upload Video on Dailymotion?

  • Log in to the Dailymotion account.
  • Click 'upload a video' button on the top-left of the page.
  • Select the desired video from the dashboard.
  • Choose the file and click 'Open'.
  • Enter the required details on the form. Wait for the upload to finish. Confirm by saving it.

Video Marketing

What are the different ranking factors of a Video?

A video is ranked based on the following factors:

  • Relevance – The video should be relevant to the search query of the user. As the base content is video, the title of the video is considered as the major measuring factor.
  • User Engagement – The users should be engaged by the video.
  • Authority − Trust and authority affects the video ranking. Platforms check for authority as a trust factor in order to avoid spams.

How to increase subscribers and views of the videos?

The following are some of the tips and tricks used to increase the subscribers and views for the videos:

  • It is to be ensured that valuable content is posted consistently.
  • The titles of the videos should be basic and relevant.
  • Annotations attract more subscriptions.
  • Ask for likes and subscribes at the end of the video.
  • A video channel is created and a posting schedule is made and stick to it.
  • Develop transitions. It cultivates the brands to a wider reach. Thus it has large impact on your branding.
  • More subscribers are to be attracted by subscribing to other channels.

How to increase Video Views in Video Marketing?

The following measures are to be taken to increate the video views:

  • Video links have to be added to the blog
  • The video has to be wisely shared on social media platforms
  • Add the video to IM and status
  • Catchy titles need to be created
  • The video should be compelling and worth watching.
  • The descriptions need to be approved by the third party.
  • A thumbnail need to be added
  • Annotations need to be added
  • Shares need to be asked for
  • A jukebox type playlist of the videos is created.
  • The comments are to be replied.
  • The views need to be purchased.

What are the advantages of Video Ads?

The following are some of the advantages associated with Video ads.

  • Video ads are more eye-catching then text ads and hence are mostly converted.
  • Tremendous viewers’ interest is generated by Video ads.
  • The descriptive tags of the video ads enable to rank well on SERP
  • Publicity created by video ad is fast than that of text or image ad.

How to promote the Video Ads?

Video ads can be promoted by the following steps:

  • Promote the video ad on the blog or the website.
  • The video has to be included in the e-mail, IMs, status.
  • Make the video on all the video channels
  • Make the video noticeable presence on social media.

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