A social networking platform which facilitates the registered users to read and write the messages is known as Twitter. The length of the messages is of 140 characters and is known as Tweets. Twitter can be accessed through all the devices like cell phones, desktops, tablets.
The idea of an individual using a message and communication with a group was introduced by Jack Dorsey, an under graduate student of New York University. Initially twitter was known as twttr and was launched as an SMS-based communication system.
The first tweet was sent by the Jack Dorsey on March 21 2006 stating "just setting up my twttr".
A powerful tool used by the companies to promote their brands, reach new customers and to connect with other companies is Twitter Marketing. The business is facilitated to respond to the customers talking about the business. An instance of the business is created by tweet which is made visible in the search engine results. The business can be successfully branch out into other social sites using Twitter.
A platform which makes visible the acts of the company for accessing large audience is Twitter where the products and events can be promoted by tweets.
It is to be ensured that each element of the profile reflect the identity and personality of the business. The following are the steps to create a Twitter account for the business.
The followers on the twitter can be increased by the following ways:
The key words in the tweet are marked by the symbol hash tag (#). The tweets are categorized by using this symbol and are identified easily. They can occur anywhere in the tweet - middle, end, or at the beginning. The tweets with a common topic can be easily searched by a hash tag.
The communities of people who are interested in the same topic can be easily created using hash tag.
An advertising platform where companies are connected with tweeters is known as Sponsored tweets. The brands are enabled to tap into the followers of the twitter user’s to reach to the new customers by the Sponsored tweets.
The tweets are to be written based on the simple guidelines provided by the advertiser and the rest is taken care by the sponsored tweets. The selection of the twitter followers by the companies depends on various factors such as number of followers, and the amount of influence on the followers.
The desired tag of the customer is placed among the list of trending topics by Sponsored Hash Tags which can be seen by the users while accessing the social network.
The ad units which enable to gain the followers instantly are Promoted accounts. Trust is built and fan following is gained over time by promoted accounts and more tweets are made visible to public. Once promoted account is created, the interested audience can be reached and followed.
Promoted accounts are shown in the twitter section of "who to follow", located on the left side of twitter feed. Promoted accounts help introduce a wider variety of accounts that people can enjoy.
The following are some of the tools used to integrate Twitter on the Blog or a Website:
Twitter API stands for twitter programming interface. The twitter API is used by the programmers to make applications, websites, and widgets. 'Web Intent', 'Tweet Button', etc can be used to the site and basic functions can be provided and more complex integrations can be embedded.
To integrate Twitter with the website, 'admin rights' of the website are required.
Twitter automation tools facilitate in making the profile appear like announcement board. Some of the automation tools are:
Social Media Marketing Related Tutorials
|Marketing Management Tutorial||Strategic Brand Management Tutorial|
|Search Engine Optimization (SEO) Tutorial||Pay Per Click (PPC) Tutorial|
|Online Marketing Tutorial||Digital Marketing Tutorial|
|Facebook Marketing Tutorial||Content Marketing Tutorial|
|Twitter Marketing Tutorial|
Social Media Marketing Related Interview Questions
|Marketing Management Interview Questions||Strategic Brand Management Interview Questions|
|Search Engine Optimization (SEO) Interview Questions||Pay Per Click (PPC) Interview Questions|
|Online Marketing Interview Questions||Digital Marketing Interview Questions|
|Social Media Manager Interview Questions||Facebook Marketing Interview Questions|
|Content Marketing Interview Questions||Twitter Marketing Interview Questions|
|Zomato Social Media Strategy Interview Questions||Social media optimization (SMO) Interview Questions|
|Search Engine Marketing Interview Questions|
Social Media Marketing Tutorial
Social Media Marketing
All rights reserved © 2018 Wisdom IT Services India Pvt. Ltd
Wisdomjobs.com is one of the best job search sites in India.