SMM Pinterest Marketing - Social Media Marketing

What is Pinterest?

A social media platform which facilitates sharing of the desired and favourite images, media, videos etc. is known as Pinterest or Visual bookmarking tool.

Hobbies and interests can be shared through online bulletin boards by using Pinterest and can thus connect with other like-minded people.

Visual Bookmarking

Pinterest serves the basic fundamental human behaviour which is the desire for collecting things.

Brief about the history of Pinterest

An Americal Internet entrepreneur, Ben Silbermann is the co-founder of the Pinterest and the CEO of Pinterest.

According to him, the basic idea of Pinterest came from his passion for collection as a kid. As collection makes people understand what kind of a person and there was no place for him to share his collections to make people understand what exactly he is.

Describe some of the interesting facts about Pinterest?

The following are some of the interesting facts about Pinterest:

  • The fourth largest driver of the website traffic is Pinterest.
  • The site has become most popular for women.
  • The population usage of Pinterest matches with that of the US Internet population.
  • Pinterest is one of the largest social network services having 11 million visits per week, driving more referral traffic to retailers in comparison to LinkedIn, YouTube and Google+.
  • The retail purchases done on Pinsterest are almost double of that being done on Facebook or Twitter.
  • 80% of the pins are repins.

How Pinterest Works?

One needs to register to start working with Pinsterest. A free personal or business account can be created as desired and required.

  • Pinterest is a personalized media platform where the images which are known as pins can be uploaded, saved, sorted and managed by the users through the pinboards.
  • Pinterest facilitates in browsing the content of others. The pin-It button is used for saving the individual pins by typically organized pinboards which are organized to a central theme or a topic.
  • By pinning the items, the experience with Pinterst can be personalized by the users by creating boards and interacting with the members.
  • Content can also be found outside of Pinterest and similarly uploaded to a board via the "Pin-It" button, which can be downloaded to the bookmark bar on a web browser, or be implemented by a webmaster directly on the website.
  • A pin can be sent to other pinterest user and to other email accounts by using the Send option.

When login to the Pinterest account, the home feed appears. The home feed shows all of the most recent pins from the other Pinterest accounts followed.

How Pinterest is used as a Marketing Tool?

Business can be promoted using one of the social networking tool known as Pinterest, which appears to be a bit informal when compared to other social networking marketing.

Businesses are facilitated to create pages for online promotion of their business which are served as virtual storefront.

For instace, in one case study of a fashion website, users visiting from Pinterest spent $180 compared to $85 spent from users coming from Facebook. These users spent less time on the company's website, choosing instead to browse from the company's pinboard.

Added to this, it is observed that sales are driven more by Pinterest than other social media.

For enhancing the customer experience while browsing through the company pins, Rich Pins tool was introduced by Pinterest in 2013.

Business pages can include various data, topics and information such as prices of products, ratings of movies or ingredients for recipes.

How Pinterest acts as a Perfect Media Strategy?

In order to generate new opportunities for connecting with the customers and other communities of similar interests, as an initiative of media strategy a business page can be started with Pinterest. Pinterest can generate substantial revenue and can attract the heavy traffic in the long run.

Media Strategy

How to promote Business through Pinterest?

Strategies for Digital marketing

  • Building boards that get noticed, drive traffic, and convert fans into customers
  • Pinterest community need to be created through high-engagement activities, contests, social media outreach, and smart pinning strategies

Ease of Marketing

  • An attractive way of marketing is to create a marketing campaign.
  • Pinterest can effectively sell the content to the target audience.

How to set up the Pinterest Business Account?

A free business Pinterest account can be created by an established brand, non-profit organization. A new business account can be created or the current one can be converted into a business account.

  • Log out of the personal account
  • Visti Pinterest for Business and select Join as a Business.
  • Provide the business details and the details of the person managing the account.
  • Read and accept the Business Terms of Service and click Create Account.

Compare and contrast Pinterest with other Social Platforms

  • As Pinterest is based on photos and images, it makes easier and interesting to shop, love, like, hate and make an opinion easily.
  • The design of the site is visually appealing. It is engaging in a way that other social platforms haven't been.
  • The user interface of Pinterest is clear, easy, manageable and clean without any ads and noise.

For interacting with the prospective customer, one of effective tool is Pinterest.

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