A social media platform which facilitates sharing of the desired and favourite images, media, videos etc. is known as Pinterest or Visual bookmarking tool.
Hobbies and interests can be shared through online bulletin boards by using Pinterest and can thus connect with other like-minded people.
Pinterest serves the basic fundamental human behaviour which is the desire for collecting things.
An Americal Internet entrepreneur, Ben Silbermann is the co-founder of the Pinterest and the CEO of Pinterest.
According to him, the basic idea of Pinterest came from his passion for collection as a kid. As collection makes people understand what kind of a person and there was no place for him to share his collections to make people understand what exactly he is.
The following are some of the interesting facts about Pinterest:
One needs to register to start working with Pinsterest. A free personal or business account can be created as desired and required.
When login to the Pinterest account, the home feed appears. The home feed shows all of the most recent pins from the other Pinterest accounts followed.
Business can be promoted using one of the social networking tool known as Pinterest, which appears to be a bit informal when compared to other social networking marketing.
Businesses are facilitated to create pages for online promotion of their business which are served as virtual storefront.
For instace, in one case study of a fashion website, users visiting from Pinterest spent $180 compared to $85 spent from users coming from Facebook. These users spent less time on the company's website, choosing instead to browse from the company's pinboard.
Added to this, it is observed that sales are driven more by Pinterest than other social media.
For enhancing the customer experience while browsing through the company pins, Rich Pins tool was introduced by Pinterest in 2013.
Business pages can include various data, topics and information such as prices of products, ratings of movies or ingredients for recipes.
In order to generate new opportunities for connecting with the customers and other communities of similar interests, as an initiative of media strategy a business page can be started with Pinterest. Pinterest can generate substantial revenue and can attract the heavy traffic in the long run.
A free business Pinterest account can be created by an established brand, non-profit organization. A new business account can be created or the current one can be converted into a business account.
For interacting with the prospective customer, one of effective tool is Pinterest.
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