SMM Monitoring Social Media Accounts - Social Media Marketing

How to Analyze and Monitor the Social Media Accounts?

After the implementation of the Social Media Optimization (SMO) strategies, the output needs to be checked. The efforts are analyzed and the data incurred is gathered through Social Media.

Social Media Monitoring

To analyze the output and the rate of success, the following tools are used:

  • howsocialable.com – Finds the social scores.
  • semrush.com – The social status of the competitors is analyzed.
  • Google Insights – The insights of the business such as traffic sources, page views are analyzed.
  • socialmention.com – Track the talk about the company or new product or any other topic around the web’s social media landscape.

Social Media Accounts

SMO at Various Levels

  • Twitter – The business summary is optimized at this level. The brief summary is used instead of titles. The users are limited to use only 140 character length words but use wise words. The summaries are made outstanding. The perfection in writing summaries on Twitter will lead the business to reach the top bracket.
  • Facebook − Be conversational. Use of news feeds. Post good and engaging content. Conversational summaries bind people and bring them closer.
  • Linkedin – The content is shared and the posts are discussed. The group discussions related to the business are created and attended. The content is optimized and made informative. The followers are made to feel like a part of it by rewriting it.
  • Google − Share strong images relevant to the business. It repurposes the content, making it more readable.

What are the tools to Measure the Popularity?

It is very curious to obtain the information about the popularity of the business. There are many tools available to measure the popularity of the business:

  • Google E-Mail Alert Systems
  • SocialMention
  • TweetDeck
  • Technorati

All the tools are used for getting information about the business by selecting the keywords and phrases in the inbox and show them in real-time on the tool dashboard.

Goal Creation and Achievement

  • Have a strong strategic goal. Determine what is desired to achieve.
  • Make the goals measurable and work towards achieving them.
  • Set realistic goals keeping the brand health in mind.
  • Set goals according to the market and current trends.
  • The goals should ultimately materialize in creating greater revenue.

Traffic, Analytics, and Statistics

Analytics can be used for measuring the traffic incurred through social media. The goals that match the business goals are set and measured. A clear picture of the same is provided by the social media.

  • Under traffic sources, visit to the social media reporting section.
  • The social media sites that redirect the traffic to the site are discovered.
  • In order to analyze each visit, advanced segments can be opted individually.
  • The audience report is examined and their behaviour is tracked. Analyze the benefits and the loopholes.

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