SMM LinkedIn Marketing - Social Media Marketing

Explain briefly about Linkedin

A social networking site which is basically business-oriented is LinkedIn. LinkedIn is available in 20 languages. The profiles can be created and customized by the users and can connect with similar people using LinkedIn.

One of the social networking platforms which assist the people with job opportunities is LinkedIn. The hiring managers can be connected and followed by the job seekers and the profiles can be updated as per the desired fashion to gain availability.


One can follow a company, get notifications, bookmark jobs, like and comment other’s posts, and invite others on LinkedIn. One of the best features of LinkedIn is the option of knowing the recent visitors of our profile.

Explain the history of LinkedIn

In 2002, Reid Hoffman founded LinkedIn and launched in 2003.

  • In 2004, some of the new features were introduced such as upload address, invite others, and introduce groups and partners.
  • In 2005, Jobs and subscriptions were introduced and membership toll increased to 4 M.
  • In 2006, LinkedIn launched public profiles as the current and past career record.
  • In 2007, Dan Nye took over and the membership toll rose to 17M.
  • In 2008, an office was opened in London and went globally and Spanish and Frech versions of the website were launched.
  • In 2009, the membership count tipped over 50 million. Jeff Weiner joined LinkedIn as its CEO.
  • In 2010, 90 million members joined with 1000 employees in 10 offices around the globe.
  • In 2011, LinkedIn turned into a publicly traded company on NYSE and the membership count touched 135 million.
  • LinkedIn grows amazingly with 90 million members and 1000 employees in 10 offices around the globe.
  • In 2012, the website was redesigned making it simpler and easy to use.
  • In 2013, the number of users touched 225 million across the globe.
  • By the end of 2014, LinkedIn had grown to a significant extent with 315+ million registered users and well over 5000 employees in 27 cities.

What is LinkedIn Marketing?

The professional networking platform having the features of the marketing opportunity provider is LinkedIn. In order to do marketing through LinkedIn, the following activities need to be performed.

  • A robust business page that displays the business products and services need to be built.
  • Clients and vendors need to be invited to follow and recommend the page.
  • The group related to the business need to be launched, which enables to attract the relevant traffic.
  • By targeted advertising, the audience can be reached easily.

LinkedIn is a powerful social media tool, which only requires to follow its policies and best practices.

LinkedIn Marketing

What is LinkedIn Premium Account?

Different premium accounts are offered for different people with different goals. Some of them are:

  • LinkedIn Premium for General Users − starts at $24.95 per month. The features include InMail, visibility of more profiles when search is used, accessibility to the premium search filters and visibility of the expanded profiles.
  • LinkedIn Premium for Recruiters − starts at $49.95 per month. The features include talent-finding filters, saved searches with alerts for new candidates who meet the desired criteria, reference search, and more.
  • LinkedIn Premium for Job Seekers − starts at $19.95 per month. The features include the ability to move to the top of the list, access the job seeker community.
  • LinkedIn Premium for Sales Professionals − starts at $19.95 per month. The features include providing of a Lead Builder organizer, introductions to companies targeted and more.

Most of the features are similar to that of the premium package used by the general users.

How to connect with the customers using LinkedIn?

The customers or the other users can be connected and can be converted into the business clients by using the LinkedIn by performing the following:

  • Maximize the links that direct to catchy pages. These links attract the users towards the business products and services.
  • Invite more and more people. The second degree connection can be generated by keeping the interactions open and frequently messaging them.
  • Make profile professional. It imbibes faith of the invitees in the business.
  • Stay current. The business offering and the advantaged need to be made known to the people.

How to promote the business on LinkedIn?

LinkedIn is used to promote the business by targeting the network and creating new links out of it. The following tips can be used to get the maximum advantages from the LinkedIn:

  • The highly targeted clients need to be searched by setting the filters and refining the search.
  • Stay updated and in focus of customers.
  • Quality content need to be posted. New information about the business need to post and made viral.
  • The right audience can be reached by using sponsored post.
  • The employees need to be encouraged to become a part of LinkedIn and connect to the relevant groups and circles.
  • The company page need to be more descriptive and images, colours and clips are to be used to describe the content in the best way.
  • The first person needs to be addresses and the points need to be made clear.
  • Good relationships need to be maintained with the client.

How to create an Ad Campaign in LinkedIn?

Ad campaign can be created on LinkedIn by logging to LinkedIn. Then follow the steps below:

  • Select 'new campaign' and 'start New'.
  • Provide a name to the campaign.
  • Select the desired language.
  • Select the media type − basic, video, etc.
  • The ad copy needs to be written by using 25 characters for heading an 75 characters for body.
  • A desired call-to-action needs to be included which is convertible.
  • Select the desired demographic areas and location for the ad to be targeted.
  • Select the payment methods among cost-per-click and cost-per-impressions.
  • Set a daily budget. This is the amount desired to pay on paid marketing through LinkedIn per day.
  • The conversion metrics need to be decided and traced then regularly to obtain the improvement scope.

How to grow the business through LinkedIn Marketing?

LinkedIn is considered to be an ideal platform to demonstrate the business products and services and expertise. Many options are provided by LinkedIn for business growth, which are as follows:

  • New talent need to be hired for the business.
  • The business relevant topics need to be discussed and credibility can be established and hence can demonstrate the business expertise.
  • The top people who can support the business can be identified and reached.
  • The products and services marketed through LinkedIn have a wide reach to the traffic.
  • The products and services have to be constantly promoted and thus expand the market base.

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