SMM Google+ Marketing - Social Media Marketing

What is Google+?

Google serves a social networking platform known as Google+. It is a channel which makes people known to the search engines. The presence on Google+ enables to improve the search visibility locally. The people can be followed in ‘Circles’ on Google+ to share the information.

Google Plus Marketing

What are the advantages of Google+?

The following are some of the advantages of Google+:

  • Branding – Regarding the brand-named keywords, Google helps in fetching the data from Google+. The Google+ presence is high on SERP.
  • Improved Search Rankings – The social recommendations which have an impact on the search rankings.
  • Link Building – The Google+ link is considered as the backlink of the website. The links are straightaway submitted to the Google’s index.
  • Quality Reviews – The ratings and the reviews received are flashed by the Google which makes the business to compel more.
  • Appear in Local Carousal – The presence of the business on the Google+ can be marked to make it more visible.

How to create a Business Page on Google+?

Initially Google+ account need to be created from the link Google+. It will display the following options, from which have to be chosen.

  • Local Business or Place
  • Product or Brand
  • Company, Institution, or Organization
  • Arts, Entertainment, or Sports
  • Other

Google Plus

Once main category is selected, it displays the sub-categories which showcase the details of the business. Select the desired sub-category and move to next.

Provide the basic information like business description, website link, and the category appropriate for the business content need to be selected.

Create Google Plus Page

Check "I agree to the Pages Terms....." and Continue....

How to customize the Google+ Page?

A cover photo and a profile picture need to be added, which can be either selected from the system or can be imported from picasa.

Select Profile Photo

A tagline and a storyline need to be added under Story. Provide contact information and click on ‘Finish’ button.

The visibility of the business page to the people is made by using the ‘About’ section. The communication can be get going by adding the people in the circles.

Now the business page of the Google is ready for sharing the contents.

What are +1 & Sharing in Google+?

The +1 and ‘share’ buttons are created by Google for sharing the content easily and painlessly. The sharing was earlier captured in +1. Earlier the users were not able to share the messages in their circles.

•'+1' is for those users who want to express their preference for the content. "Yes I like it, it was helpful".

•'Share' is for users want to share the content to make it available to others.

How to integrate Google+ business Page on the Blog or Website?

There are several ways to integrate Google+ business page on the Blog or website.

  • +1 Button – The Google+1 button is embedded on the page for the direct traffic by using plugins such as WPSocialitie through Google+. The best strategy is to broadcast the content on Google+. To get more followers on the Google+ business page, many ways can be implemented.
  • Share content from the personal profile – The most of the personal profile can be made by sharing the content among the connections. The followers and others can then access the content.
  • Use Hashtags – The post gets categorized to a particular stream when hashtags are used. And anyone who searches for the particular keyword can easily avail the content.
  • Follow what is in trend – An editorial calendar with the hashtag fabricated content nned to be prepared for memes on the basis of upcoming events.
  • Follow ‘hot & recommended’ tab – The algorithms are triggered to notify the Google+ regarding the content, the content is shared as many times.
  • Request people to follow – The people are humbly instructed by including a compelling call-to-action in the post and parks can be given for sharing.
  • Segment the followers in circles – category-wise circles are created which enables to expose the content to other circles of the same category.
  • Add a Google+ Badge – The people are easily added to the circle by adding badgets. The badgets even notifies when anyone follows the page.
  • Use +Post Ads – The content is displayed to millions who constitute a part of Google Display Network by using +Post Ads.

How to increase followers on Google+?

The power of the networking sites can be tapped by promoting the business on Google+. The main intention is to connect to as many people as possible to the business. To succeed promoting through Google+, the following need to be done:

  • The Google+ badge need to be embedded on the website for binding the users. The users are facilitated to follow by not letting to quit from the badge.
  • The posts need to be up dated and users are always provided with meaningful and useful posts.
  • The business need to be expressed with attractive photos.
  • Use Google+ as the business page and the page is used for interacting with the communities.
  • Hold Google+ Hangouts. The videos can be streamed with the participants.
  • Participate in communities related to the business.

How to promote the business on Google+?

The business is automatically promoted by promoting the Google+ page.

Huge traffic can be drawn to the website by using Google+. Business is promoted using Google+ by using all the available features. The website is made to stand out among millions by Google+. Continuous growth and measurable momentum is provided to the website by Google+. In order to avail maximum benefits, other services can be easily integrated like YouTube, Hangout, etc.

Promote business using Google Plus

Tips and Tricks

  • A descriptive business page need to be made which include the URL of the site and a call-to-action is implemented compelling the users to visit the website. The business related cover photos are embedded.
  • Circles are created and segmented into themes. The content is shared in circles which are considered as one of the best possible ways to make the post viral.
  • Engage in communities. The comments and feedbacks are to be properly reverted and should actively participate in dialogues and the response should always be personalized.

What are different Google+ Tools?

A variety of tools are being offered by Google+, which are as follows:

  • DoShare − It is a Google Chrome extension which facilitates to write and schedule the updates on the Google+ page.
  • SproutSocial − It is a management tool that enables in managing some of the social networking sites like Twitter, Facebook, Google+, etc.
  • Buffer – In order to set up and organize the posts, the updates can be scheduled in buffer calendar.
  • Hootsuite – The content is scheduled, created and traced by a social media dashboard known as Hootsuite. It facilitates in managing multiple streams in one place.
  • Rival IQ – The flow on Google+ is monitored by a competitor research tool known as Rival IQ, thus enabling to derive the most of the Google+.
  • Circle Count – The circles and the communities for the business brand are explored by using Circle Count. The effectiveness of the content is measured by the Circle Count.
  • Circloscope – The inactive users are filtered, removed and un-circled by the circloscope, which is available in paid and free versions.

All rights reserved © 2018 Wisdom IT Services India Pvt. Ltd Protection Status

Social Media Marketing Topics