Google serves a social networking platform known as Google+. It is a channel which makes people known to the search engines. The presence on Google+ enables to improve the search visibility locally. The people can be followed in ‘Circles’ on Google+ to share the information.
The following are some of the advantages of Google+:
Initially Google+ account need to be created from the link Google+. It will display the following options, from which have to be chosen.
Once main category is selected, it displays the sub-categories which showcase the details of the business. Select the desired sub-category and move to next.
Provide the basic information like business description, website link, and the category appropriate for the business content need to be selected.
Check "I agree to the Pages Terms....." and Continue....
A cover photo and a profile picture need to be added, which can be either selected from the system or can be imported from picasa.
A tagline and a storyline need to be added under Story. Provide contact information and click on ‘Finish’ button.
The visibility of the business page to the people is made by using the ‘About’ section. The communication can be get going by adding the people in the circles.
Now the business page of the Google is ready for sharing the contents.
The +1 and ‘share’ buttons are created by Google for sharing the content easily and painlessly. The sharing was earlier captured in +1. Earlier the users were not able to share the messages in their circles.
•'+1' is for those users who want to express their preference for the content. "Yes I like it, it was helpful".
•'Share' is for users want to share the content to make it available to others.
There are several ways to integrate Google+ business page on the Blog or website.
The power of the networking sites can be tapped by promoting the business on Google+. The main intention is to connect to as many people as possible to the business. To succeed promoting through Google+, the following need to be done:
The business is automatically promoted by promoting the Google+ page.
Huge traffic can be drawn to the website by using Google+. Business is promoted using Google+ by using all the available features. The website is made to stand out among millions by Google+. Continuous growth and measurable momentum is provided to the website by Google+. In order to avail maximum benefits, other services can be easily integrated like YouTube, Hangout, etc.
A variety of tools are being offered by Google+, which are as follows:
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