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Services Marketing falls under two types of services, business to business and business to consumer. Services are taken to customers by marketing. By promoting the services to the clients, business will sell their services. The services can be financial services, rental services, entertainment services, hospitality and more. MBA candidates with marketing subject are intended people for this job. Having certified in marketing is very helpful in giving preference to you. There are number of positions available across all the locations. Wisdomjobs focus on providing interview questions and answers to help you in clearing the interview with ease. Services Marketing job interview questions and answers are useful to attend job interviews and get shortlisted for job position. Check out interview questions page to get more information.
Services marketing is marketing of services.
It refers to the promotion of economic activities offered by a business to its clients who may be individuals or corporates. Some of the examples of the services could be telecommunication services, financial services, professional services, entertainment services, health care services, etc.
Service Marketing is one of the specialized branches of marketing.
The services are majorly classified into two type:
Core Services: A service that is the outcome of the primary transaction.
Example: A service of the teacher or service of a hair stylist.
Supplementary Services: An additional service given on purchase of a tangible product.
Example: Home delivery service offered by restaurants on minimum order bill.
Every industry faces some kind of challenges which are unique.
Following are some difficulties faced by the service industry:
The services marketing mix comprises of the 7P's which are also known as extended marketing mix.
They are as follows:
Physical evidence also acts as a differentiator. It also helps customers to make an opinion about the services by the sight of the place. This is the last element of the service marketing mix.
Services have unique characteristics which make the marketing of goods different from marketing of services.
The characteristic features of service marketing are as follows:
A product is something you can see, touch and feel which makes it tangible and non-perishable. It remains same for different people, it's standardized. In a product, the production and consumption are done at a different time.
A service is intangible, heterogeneous and perishable. The production and consumption of a service occur at the same time.
The Service industry is huge. The examples of service industry are as follows:
When a product does not work as expected we know it has failed, but how will you determine the failure of services. So, here are certain principles to remember when you are marketing services.
The marketing tricks that a services provider needs to focus on are as follows:
you need to do your research about the company before going for the interview. You may not know about all the services the company offers but you should take some time and do some homework.
This question is an opportunity for you to let the interviewer know what initiative you have taken to find out about the company, its core values, its mission, and vision of their business. Also, check the following before going to the interview.
Services Marketing Related Tutorials
|Consumer Behaviour Tutorial||Financial Services Marketing Tutorial|
Services Marketing Related Interview Questions
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