This lesson explains the importance of SAP CRM Analytics in a complete CRM solution.
After completing this lesson, you will be able to:
Case Study: SAP CRM Analytics
Based on the various Marketing, Sales and Service processes the analyst of your company monitors various key factors by using different analysis scenarios.
Reporting in SAP CRM
The area of CRM Analytics enables you to gather all the relevant data about various key factors (for example, customers, sales, services, marketing campaigns) and analyze this knowledge base to deploy important insights derived from it in your operational and strategic decision-making.
The CRM Analytics offerings enable you to:
SAP CRM makes it easy for you to compile and synchronize all relevant data in your customer knowledge base, and provides you with up-to-date reporting tools for monitoring and measuring the success of your enterprise. The forecasting functions help you discover hidden patterns and use this information to predict risks and opportunities in marketing, sales, and service.
In addition, SAP CRM contains an integrated and flexible planning platform, with which you can set clearly defined goals and coordinate resources to achieve your business objectives. The most important aspect is, however, that CRM Analytics gives your employees the information they need to make the right decisions and provides a consistent and personalized service for your most valued customers.
SAP CRM Analytics in Your Personalized Portal
The portal combines every type of analysis and every application from all the relevant areas into one role-based view.
You can publish the analysis results in your Enterprise Portal and distribute them easily around your company. In this way, employees in different locations have easy access to important information and can execute tasks interactively; They can, for example, enter their planning data on the Web.
Hint: In the first part of the cycle, you must know the main focus areas and the locations that provide the supporting information. This includes the following:
Decisions: During the decision process, detailed analyses are carried out in teamwork.
Action: once a decision is made, it can be put into practice immediately.
SAP CRM Related Interview Questions
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