This lesson lists the various analysis scenarios.
After completing this lesson, you will be able to:
Scenarios - Customer Analytics
Customer Analytics provides businesses with a comprehensive overview of their customers. Companies can identify the actual value of their customers and receive information with which they can better understand their customers' behavior.
Customer Churn Analysis
To make sure of this, you can use customer churn analysis to check the results and examine changes in customer behavior over time.
Scenarios - Product Analytics
Today it is vitally important to deliver the right product. Product Analytics can be used to determine which products and attributes the customers prefer. It is also important to realize which products are most profitable. Businesses can use Product Analytics to find out which products are sold together and so increase wallet share.
The analysis scenarios above are dealt with individually in the units on the key capabilities of marketing, sales, service, e-commerce, channel management, Interaction Center and field applications.
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