Sourcing applicants for sales positions - Sales Management

Recruiting can be an expensive exercise in two respects:

  1. the actual direct cost of seeking out suitable candidates and providing basic training
  2. the resultant costs of mistakes if a person is wrongly recruited for a position for which he or she is unsuitable, or if he or she leaves for any reason within a short period after recruitment (where re-recruitment becomes necessary along with the repeat training costs).

At the stage of seeking suitable candidates you need to consider what alternative sourcesmight produce suitable potential job candidates. Some of the more common sources to be considered include those illustrated in Figure.


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