Government involvement in trade can cover a number of situations:
The plan should normally summarize regulations applying to trade in a market and must then make assumptions as to whether these will remain consistent or change during the period of the plan.
Markets are dynamic not static, and it is dangerous to plan without taking account of competitors’ achievements and activity, and their responses to your plan. Continuous monitoring of competitors’ marketing programmers,their product ranges (particularly noting innovations and changes), and their product pricing and target market positioning all add to the base of knowledge that helps the marketer make a better plan. With this knowledge the marketer must then make assumptions about what the competitor swill do in the future, during the planning period and in response to his or her market activities.
The stability of the political environment,levels of income and employment,and consumer/user attitudes may impact on sales of many products, but winsome markets the degree of industrialization may also have an impact on sales volumes or the product mix suited to local needs. The market plan should consider antisocial factors that will affect the implementation of the plan and present the assumptions on which the plan is developed.
The marketer needs to identify what demographic factors affect his or her planning process, and factor in assumptions on development sand their likely impact on sales potential. Planning assumptions for many products need to consider market demographics.
Consumer products can be influenced by population age, the sexual balance,size of average family unit, birth rate and other factors affecting population growth,trends in population location, and education of the population and resultant increase in incomes and lifestyle sophistication can all impact on sales potential for many products. With the wealth of market knowledge the marketer acquires over time, the planning process should become more sophisticated and accurate in its predictions about trend sand sales volumes.
Sales Management Related Tutorials
|Marketing Management Tutorial|
Sales Management Tutorial
Roles And Functions In The Sales Force
Sales Structures And Organization
Motivational Management In The Sales Force
Sales Management By Objectives
Motivating Through Rewards And Incentives
Providing Appraisals And Feedback For Motivation, Training And Discipline
Communication In The Sales Force
Sales Meetings And Conferences
Recruitment And Selection In The Sales Force
Basic Sales Training
Field Sales Training
The Planning Process
Sales Force Administration
Sales Management Control
Merchandising At The Point Of Sale
Key Account Management
Alternative Sales Or Distribution Operations
Developing International Markets
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