While written and direct personal communications (including on the telephone) are still the most common communication means used in sales forces, some companies with specialist products and services have developed sophisticated communications using audio, video and computer-based communications.
These can be developed with clients as a way of standardizing presentations, and demonstrating aspects of products hard to communicate effectively using traditional sales presentations and sales literature. Sales managers know the benefits of communicating through a variety of media to keep interest, and involvement and motivation, higher within sales teams.
The modern sales manager needs training and experience in the use of computers in the business environment, as they also offer the most effective way of maintaining contact and controlling field operations over the coming years. Complete sales communication, data transfer, customer account management and field sales reporting packages are all available now, although generally only used by major corporations.
The use of computer packages greatly reduces the need for paperwork, and can reduce the time a sales team must allocate to paperwork processes and reporting, with a resultant cost benefit. Everything from customer records through pre-agreeing call objectives, and optimizing journey planning right through to sales reporting and performance monitoring can be managed with the use of computers.
Sales Management Related Tutorials
|Marketing Management Tutorial|
Sales Management Tutorial
Roles And Functions In The Sales Force
Sales Structures And Organization
Motivational Management In The Sales Force
Sales Management By Objectives
Motivating Through Rewards And Incentives
Providing Appraisals And Feedback For Motivation, Training And Discipline
Communication In The Sales Force
Sales Meetings And Conferences
Recruitment And Selection In The Sales Force
Basic Sales Training
Field Sales Training
The Planning Process
Sales Force Administration
Sales Management Control
Merchandising At The Point Of Sale
Key Account Management
Alternative Sales Or Distribution Operations
Developing International Markets
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