Are you a graduate? Are you passionate about to work in the rural areas? Are you interested in rural marketing? Then log on to www.wisdomjobs.com. Rural marketing is a process of developing, pricing, promoting and distributing rural specific goods and services which leads to exchange with rural customers to satisfy their needs and wants and to achieve organizational objectives. Rural market has been growing steadily over the past few years and has increased more than urban markets. The role of a rural marketing manager is to market the company products and services and accordingly develop an annual marketing plan in synchrony with the sales department and to deliver marketing activity within an agreed budget. So, trace your path with the given rural marketing job interview questions and answers for your interview preparation.
Question 1. What Is Rural Marketing?
Answer :
Rural marketing can be defined as a function that manages all the activities involved in assessing, stimulating, and converting the purchasing power of rural consumers into an effective demand for specific products and services and moving these products and services to the people in rural areas to create satisfaction and a better standard of living and thereby achieving organizational goals.
Question 2. What Is Role Of Hats In Villages?
Answer :
Question 3. What Is Four C’s Of Pricing?
Answer :
Question 4. What Are The Challenges In Rural Marketing?
Answer :
Question 5. What Is Evolution Of Rural Market?
Answer :
The term ―rural which was earlier marketing usedasan umbrella term to refer to all commercial transactions of rural people, acquired a separate meaning of great significance in the 1990s.
Phase I (Before the 1960s):
Agricultural products like food grains and industrial inputs like cotton, sugarcane etc., were the primary products marketed during this period.
Phase II (1960s –1990s):
The green revolution changed the face of rural India, ushering in scientific farming practices with the advent of agricultural inputs and implements. Poverty – stricken villages turned into cash –rich centers.
Phase III (1990s to the present) :
The existing rural markets for these products were not sizeable enough to attract the attention of urban marketers. The growth of urban markets during this period kept marketers busy. Consequently, rural markets were conveniently ignored, as they were seen as extension of urban markets.
Question 6. What Are The Factors Influencing Rural Consumer Behavior?
Answer :
Consumer purchases are influenced strongly by or there are four factors.
Question 7. What Types Of Cultural Factor?
Answer :
Cultural factor divided into three sub factors
Culture:-The set of basic values perceptions, wants, and behaviors learned by a member of society from family and other important institutions. Culture is the most basic cause of a person's wants and behavior. Every group or society has a culture, and cultural influences on buying behavior may vary greatly from country to country.
Sub Culture :-A group of people with shared value systems based on common life experiences and situations.Each culture contains smaller sub cultures a group of people with shared value system based on common life experiences and situations. Subculture includes nationalities, religions, racial group and geographic regions. Many sub culture make up important market segments and marketers often design products.
Social Class:-Almost every society has some form of social structure; social classes are society's relatively permanent and ordered divisions whose members share similar values, interests and behavior.
Question 8. What Is Changing Pattern Of Rural Demand?
Answer :
The profile of rural demand includes:
Question 9. What Problems Are Faced By Companies In Rural Market?
Answer :
Some common problems in rural markets are:
Question 10. What Are The Infrastructural Facilities In Rural India?
Answer :
The rural infrastructure involves:
Question 11. What Are The Various Steps In New Product Development?
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Question 12. What Are The Challenges In Rural Communication?
Answer :
Question 13. What Are The Pricing Strategies Followed By Consumer Goods Companies?
Answer :
Steps in Setting Price:
Following are the steps in setting price for a product:
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