THE ROLE OF CHANGE AGENTS

Change in organizations is inevitable, but change is a process that can be managed. The individual or group who undertakes the task of introducing and managing a change in an organization is known as a change agent. Change agents can be of two types:

  1. Internal Change Agents: Change agents can be internal such as managers or employees who are appointed to oversee the change process.
  2. Internal change agents have certain advantages in managing the change process. They are:

    • They know the organization's past history, its political system, and its culture.
    • Internal change agents are likely to be very careful about managing change because they must live with the results of their change efforts.

    here are also disadvantages of using internal change agents. They are:

    • They may be associated with certain factions within the organization and may easily be accused of favouritism.
    • Internal change agents may be too close to the situation to have an objective view of what needs to be done.
  3. External Change Agents: Change agents can also be external, such as outside consultants. They bring an outsider's objective view to the organization.
  4. External change agents have certain advantages:

    • They may be preferred by employees because of their impartiality.
    • They have more power in directing changes if employees perceive the change agents as being trust worthy, possessing important expertise, having a track record that establishes credibility.

    There are also disadvantages of using external change agents. They are:

    • External change agents face certain problems, including their limited knowledge of the organization's history.
    • They may be viewed with suspicion by organization members.

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Principles of Management and Organisational Behaviour Topics