PRINCIPLES OF DIRECTION

Principles of Effective Direction

For effective direction, following principles may be used:

  1. Principle of leadership: Ability to lead effectively is essential to effective direction.
  2. Principle of informed communication: The management should recognise and utilise informal organisation constructively.
  3. Principle of direct supervision: The manager should supplement objective methods of supervision and control with direct personal supervision to ensure personal contact.
  4. Principle of direct objectives: The manager should communicate effectively and motivate the subordinates for most effective performance.
  5. Principle of harmony of objectives: The manager should guide the subordinates so that their individual interest harmonizes with group interests.
  6. Principle of unity of command: For most effective direction, subordinates should be responsible to one superior.
  7. Principle of managerial communication: The manager being the principle medium of communication, should keep lines of communication open.
  8. Principle of comprehension: The communication should ensure that the recipients of the information actually comprehend it.
  9. Principle of direct communication: The direct flow of information is most effective for communications.

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Principles of Management and Organisational Behaviour Topics