Organization Development

The term "Organization Development" (OD) was coined by Richard Beck hard in the mid 1950s, as a response to the need for integrating organizational needs with individual needs. OD came into prominence in the 1960s. OD arose in response to needs.

Organizational development is an intervention strategy that uses group processes to focus on the whole culture of an organization in order to bring about planned change.

According to Harold M. F. Rush, OD "seeks to change beliefs, attitudes, values, structures, and practices so that the organization can better adapt to technology and live with the fast pace of change". It seeks to use behavioural science knowledge to help organization and to adjust more rapidly to change.


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Principles of Management and Organisational Behaviour Topics