Digital Marketing Introduction - Pinterest Marketing

What is Digital Marketing Introduction?

The present time of Internet has opened a door of immense variety of opportunities for businesses. By means of social networks, one can't just share a private photo of one's birthday yet additionally procure clients for one's business and reach them conveniently. The speed and simplicity with which the digital media transmits data and help support a business is amazing.

Let us first throw some light on the scope of digital marketing.

What is Digital Marketing?

Digital Marketing is the term utilized for the for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach the viewers, turn them into customers, and retain them..

So, how is digital marketing different from traditional marketing?

The traditional way of marketing tangled businesses to promote their products or services on print media, radio and television commercials, business cards, bill boards, and in numerous other alike ways where Internet or social media websites were not employed for advertising. Traditional marketing rules had partial customer reachability and scope of driving customers’ buying behavior.

Digital marketing accomplishes targetsof marketing a business through various online channels. Let us see how.

The following table lists a few points that differentiate digital marketing from traditional marketing −

Traditional Marketing

Digital Marketing

Communication is unidirectional. Means, a business communicates about its products or services with a group of people.

Communication is bidirectional. The customer also can ask queries or make suggestions about the business products and services.

Medium of communication is generally phone calls, letters, and Emails.

Medium of communication is mostly through social media websites, chat, and Email.

Campaigning takes more time for designing, preparing, and launching.

There is always a fast way to develop an online campaign and carry out changes along its development. With digital tools, campaigning is easier.

It is carried out for a specific audience throughout from generating campaign ideas up to selling a product or a service.

The content is available for general public. It is then made to reach the specific audience by employing search engine techniques.

It is conventional way of marketing; best for reaching local audience.

It is best for reaching global audience.

It is difficult to measure the effectiveness of a campaign.

It is easier to measure the effectiveness of a campaign through analytics.

Social Media Marketing

Social Media Marketing is the way of creating site movement or drawing in watchers and clients through social systems administration sites, for example, Facebook, Pinterest, LinkedIn, Twitter, and so on.Social media marketing is a subset of digital marketing.


All social networking websites support sharing of content,however all are not really utilized for digital marketing. While Facebook emphasizeson individual sharing,Twitter emphasizes on tweeting short messages about ones’ opinions or reactions, and LinkedIn goes for professional networking, Pinterest motivates to market one’s ideas and online businesses.

Principle of Social Media Marketing

Social media developed up as the most popular consequence of the Internet as persons around the world like to connect and share their special moments, problems, ideas, and suggestions with others. They too like to learn about a place worth visiting, a new craft projects, recipes, or a new language. Social media websites allow you to share content of your option with right spectators at your suitability.

This acceptance of social media has moved the business minds around the world with the idea of minor online businesses. One can open a store in Amazon, eBay, or any other custom platforms such as Shopify or Etsy. But the main test is finding the customers. There are means like search results in Google, Bing or in any other search engine. But for a new business with recognized competitors, it proceeds a long time to get a high rank in the search results.

Social networking websites are a great solution to this challenge. The simple method here is to share attractive posts and the right content formed for the desired audience. Then the viewer’s helps by sharing the content further, which in turn reaches further. Therefore there is another choice of advertising the product, services, or ideas on the social networking websites where there is less degree of struggle.

This tutorial describes how you can employ Pinterest for marketing your business.

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