If you form a good-looking and popular PPC ad with an effective Call-To-Action and do not link an appropriate landing page to it, then all your efforts go in ineffective.
It can be very maddening and unacceptable for a view when he clicks on a great looking ad and finds out that the landing page is unrelated to the ad. Poor landing page administration is a waste of money.
Use of landing pages in the PPC ads helps to:
The most important goal of a landing page is to pursue the user to translate. An effective landing page has:
A successful and well-formatted landing page resembles the following page:
A well-formatted landing page as exposed here grabs the consideration of the visitors and compels them to complete an exchange. For create a good landing page, you require to do the following:
Keep Minimal Required Information
These days it has become totally necessary to make the landing pages different with mobile devices, as the change rate doubles if the website appears efficiently on mobiles.
Make certain you match the contents of the landing page with the keywords of the ad. These reduce visitor’s discontent and cost, and encourage the visitor to adapt.
You can test a landing page automatically or using a tool. You can test the following:
Apply Ad Words Landing Page Grader, a free tool that checks the PPC landing pages for best practice and adaptation rate.
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Pay Per Click (ppc) Tutorial
Pay Per Click (ppc)
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