PPC Landing Pages - Pay Per Click (PPC)

What are PPC Landing Pages?

If you form a good-looking and popular PPC ad with an effective Call-To-Action and do not link an appropriate landing page to it, then all your efforts go in ineffective.

It can be very maddening and unacceptable for a view when he clicks on a great looking ad and finds out that the landing page is unrelated to the ad. Poor landing page administration is a waste of money.

Use of landing pages in the PPC ads helps to:

  • Increase conversion
  • Reduce Cost-Per-Click (CPC)
  • Reduce bounce rate

Types of Landing Pages

  • Click Through - This is the most basic type. It has general information about a product, why you should buy the product, when it will be available, etc. It provides a button to take the visitor to the page where the item can be purchased.
  • Viral - This kind of landing page tries to reach out to a large group of people. It is full of social sharing buttons and catchy content.
  • Lead Capture - There is no exit route when it comes to a lead capture landing page. Such pages gather user data to send email marketing campaigns connect with social media, call with special offers, etc.
  • Mobile - It provides bare minimum contents with eye-pleasing form.
  • Homepage - Sometimes organizations just link to the homepage, which is not a good move. The homepage is likely to offer different option and choice, when in fact the visitor is interested in a particular link to get something specific.

Elements of an Effective Landing Page

The most important goal of a landing page is to pursue the user to translate. An effective landing page has:

  • Engaging and beautiful appearance.
  • Well-organized contents.
  • Tight coupling between advertise and page contents.
  • Simple, yet descriptive and informative.
  • Clear and discrete Call-To-Action and offers.
  • Capability of building dependence about validity of a product or service the seller offers.
  • Capability of pursuing the visitors to take action.

A successful and well-formatted landing page resembles the following page:

Creating a Well-Formatted and Informative Landing Page

A well-formatted landing page as exposed here grabs the consideration of the visitors and compels them to complete an exchange. For create a good landing page, you require to do the following:

Keep a Clean and Organized Design

  • Use pleasant and appealing colours.
  • Keep high difference among page background and CTA buttons.
  • Set appropriate size of image, text, and buttons on the page.

Keep Minimal Required Information

  • Provide all necessary information that encourages the visitor to convert.
  • Avoid anything extra and pop-ups.
  • Highlight the key points of the product.

Use a Header to Convey Offer

  • Use a header for display the value of the offer on the product and influence the visitor how avoidable it is.
  • Use sub-headings for metaphors.

Use Trust Signals or Trust Badges for Conveying Trustworthiness

  • Trust signals comprise testimonials, like counts, capitalizing on word-of-mouth, reviews, etc.
  • Trust Badges include any endorsement, logos of popular brands, certain recognitions, membership of some popular communities, etc.

Make It Mobile-Friendly

These days it has become totally necessary to make the landing pages different with mobile devices, as the change rate doubles if the website appears efficiently on mobiles.

  • Make the page easy to navigate
  • Fast to load

Keep the Forms Short

  • When it comes to gathering data from visitors, it is very necessary to keep the length of the forms short.
  • Lesser the number of fields in the form, more the chances of converting a viewpoint.
  • If more information is required to be gathering from the visitor, plan it on the thank you or similar page.

Match Contents of Landing Page and PPC Ad

Make certain you match the contents of the landing page with the keywords of the ad. These reduce visitor’s discontent and cost, and encourage the visitor to adapt.

Testing the Landing Page

You can test a landing page automatically or using a tool. You can test the following:

  • Loading time of the page.
  • Form of page layout and design.
  • Visibility of different elements on the page such as images and buttons.
  • Focus on the buttons.
  • Suitable button functionality.

Apply Ad Words Landing Page Grader, a free tool that checks the PPC landing pages for best practice and adaptation rate.

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Pay Per Click (PPC) Topics