PPC Ad on Google - Pay Per Click (PPC)

What is PPC Ad on Google?

If you desire to display your ad with the help of Google, you want to use Google’s Ad Words.

Creating Google Ad Words Account

Let us go through the steps of creating a Google Ad words Account:

  • Open a browser. Type Google.com in the address bar. It opens Google’s homepage.
  • Type ad words in the search box. It displays all the results related to your query.
  • Click on the link Google Ad Words | Google (PPC) Google Pay-Per-Click Online…


Step 1: It opens the following webpage:

Step 2: Look at the upper right turn of the page. It depicts that if you are previously availing the Ad Words examination, you keep with using Ad Words as exposed below. (If you are not an Ad Words customer, skip Step 5 and maintain with Step 6.)


Step 3: Click on Sign-in. It displays the following page:

Step 4: Google start Ad Words for you as shown below:

Step 5: Click on the button ‘Start now’. You get to observe Google Ad Words welcome page as exposed below:

Step 6: Enter the email ID with which you wish to create your Ad Words account.

  • choose appropriate country, time zone, and currency options.
  • Click on the button ‘Save and continue’. It brings up the next page of setting Google account as shown:

  • Enter proper information in the fields Name, current email address, password, birth date and mobile number, location, etc. Click ‘I agree Google’s terms of service and privacy policy’. It creates a new account with Google.

Step 7: Click on the button ‘Next step’. It display the following webpage:

Step 8: Open the inbox of your Gmail account. Click on the link for conforming your email address to Google to begin Ad Words service.

Creating a PPC Campaign in Google Ad Words

Before creating a concrete campaign, let us take a look at a fake advertising development. Suppose you require making a PPC ad for selling mechanical and electronic locks, keys, and their repair services.
You want to keep the following checklist prepared:

  • Budget per Month – Rs 10000
  • Budget per Day – Rs 300
  • Scope of Retargeting – Hyderabad City
  • List of Keywords – Key makers, Key makers in Hyderabad, local key makers, computerized key makers, car key maker, car key makers, key maker for car, key makers for car, etc.
  • A Ready Ad Copy with the Following Details:
  • Heading of ad (25 char) – Locksmith Hyderabad
  • Description Line 1 (35 char) – Looking for Key maker?
  • Description Line 2 (35 char) – Call For Immediate Response
  • Display URL (35 char) – http://www.affordablelock.net
  • Destination URL (1024 char) – http://www.affordablelock.net/remote_keys
  • Landing Page URL- http://www.affordablelock.net/Purchase_Lock
  • Design of landing page ready/not ready – Not ready
  • Image required, if any

Begin with creating the ad now.
Step 1: Sign-in to your Google account. After a few seconds, you get to observe the following webpage:

Step 2: Click on the button ‘Create your first campaign’.


Step 3: It display the following page. Enter the Campaign name as First Campaign.

Step 4: Enter Type as Search Network only.

Scroll down for auxiliary entries. Enter the position. If you desire this ad to be observable only within a particular geographical area, choose the option let me decide….

Enter Hyderabad in the textbox. Click on Advance Search. It displays the map.

Step 5: Click on the button Search. It shows the position Hyderabad. Click on the button Add. Now click on the button done. It bring up the preceding page with Targeted locations as Hyderabad, India.

Set the language. Default is English.

Step 6: To set up a bid scheme, there are two option. First, you can do it on your own and the other offers you to let Ad Words handle it. Select the first selection I’ll manually choose my bids for clicks.

Step 7: Enter Default bid as 50. Enter Budget as 300 per day. It sets the highest number of clicks to 6 per day. Scroll down further.

Step 8: As this is a very basic form of ad, leave the Location, Site links, and Call option unchecked. Click on the button Save and continue. It display the following page to make Ad groups as exposed below:

Step 9: choose my landing page isn’t ready. Enter the Ad group name as Locksmith Hyderabad. Add one keyword as locksmith Hyderabad and another as key maker Hyderabad. You require adding one keyword per line in the list box of keywords.

Step 10: Scroll a little more. You will locate the following option as given away below:

Step 11: Click on the button carry on to ads. It display a dialog to generate ads as shown below:


Enter the intention URL as www.affordablelocks.net/remote_keys. Enter Write your ad as Locksmith Hyderabad. This is the heading of the ad.

Write the display URL as www.affordablelock.net

Note: Both show and Destination URLs want not be same, but they should to be from the same domain.

  • Nowadays enter explanation line 1 as Looking For Locksmith? Enter explanation line 2 as Call for immediate response!

Note: In addition to using useful keywords, it is vital to use punctuation marks in description lines to make them attractive.

Click on the button Save. It displays the following page:


Step 1: Click on the button reconsider campaign to ensure that all is set as per your requests. The reconsider page appears as follows:


Step 2: Click on the button Save and finish. You are done! Your first basic ad is prepared! You get to observe the following page with information of the campaign.

  • Once you generate a basic ad, you can adapt the settings of campaign name, type, target location, language, budget, bid strategy, etc.
  • You can also add extension such as site links, contact numbers, etc. as per your condition.
  • Using the Keyword Planner characteristic, you can add potential keywords to your list of keywords.

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