If you desire to display your ad with the help of Google, you want to use Google’s Ad Words.
Let us go through the steps of creating a Google Ad words Account:
Step 1: It opens the following webpage:
Step 2: Look at the upper right turn of the page. It depicts that if you are previously availing the Ad Words examination, you keep with using Ad Words as exposed below. (If you are not an Ad Words customer, skip Step 5 and maintain with Step 6.)
Step 3: Click on Sign-in. It displays the following page:
Step 4: Google start Ad Words for you as shown below:
Step 5: Click on the button ‘Start now’. You get to observe Google Ad Words welcome page as exposed below:
Step 6: Enter the email ID with which you wish to create your Ad Words account.
Step 7: Click on the button ‘Next step’. It display the following webpage:
Step 8: Open the inbox of your Gmail account. Click on the link for conforming your email address to Google to begin Ad Words service.
Before creating a concrete campaign, let us take a look at a fake advertising development. Suppose you require making a PPC ad for selling mechanical and electronic locks, keys, and their repair services.
You want to keep the following checklist prepared:
Begin with creating the ad now.
Step 1: Sign-in to your Google account. After a few seconds, you get to observe the following webpage:
Step 2: Click on the button ‘Create your first campaign’.
Step 3: It display the following page. Enter the Campaign name as First Campaign.
Step 4: Enter Type as Search Network only.
Scroll down for auxiliary entries. Enter the position. If you desire this ad to be observable only within a particular geographical area, choose the option let me decide….
Enter Hyderabad in the textbox. Click on Advance Search. It displays the map.
Step 5: Click on the button Search. It shows the position Hyderabad. Click on the button Add. Now click on the button done. It bring up the preceding page with Targeted locations as Hyderabad, India.
Set the language. Default is English.
Step 6: To set up a bid scheme, there are two option. First, you can do it on your own and the other offers you to let Ad Words handle it. Select the first selection I’ll manually choose my bids for clicks.
Step 7: Enter Default bid as 50. Enter Budget as 300 per day. It sets the highest number of clicks to 6 per day. Scroll down further.
Step 8: As this is a very basic form of ad, leave the Location, Site links, and Call option unchecked. Click on the button Save and continue. It display the following page to make Ad groups as exposed below:
Step 9: choose my landing page isn’t ready. Enter the Ad group name as Locksmith Hyderabad. Add one keyword as locksmith Hyderabad and another as key maker Hyderabad. You require adding one keyword per line in the list box of keywords.
Step 10: Scroll a little more. You will locate the following option as given away below:
Step 11: Click on the button carry on to ads. It display a dialog to generate ads as shown below:
Enter the intention URL as www.affordablelocks.net/remote_keys. Enter Write your ad as Locksmith Hyderabad. This is the heading of the ad.
Write the display URL as www.affordablelock.net
Note: Both show and Destination URLs want not be same, but they should to be from the same domain.
Note: In addition to using useful keywords, it is vital to use punctuation marks in description lines to make them attractive.
Click on the button Save. It displays the following page:
Step 1: Click on the button reconsider campaign to ensure that all is set as per your requests. The reconsider page appears as follows:
Step 2: Click on the button Save and finish. You are done! Your first basic ad is prepared! You get to observe the following page with information of the campaign.
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Pay Per Click (ppc) Tutorial
Pay Per Click (ppc)
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