Online Reputation Marketing - Online Marketing

What is Reputation Management?

Reputation of the business is crucial and Reputation management helps in building brands. The online reputation is built with great efforts and the visibility is improved with a great struggle. Sometimes, in spite of putting 100% efforts customers end as dissatisfied and are not pleased with the products and services.

Another matter to be worried is that the customer’s reviews on the Internet reach to a large number of people. The brand is very adversely impacted by the negative comments and all the efforts and time spent on building the reputation goes in vain. Gaining customer’s trust and experience with the business is very important for keeping the reputation high.

Reputation Marketing

How to manage Online Reputation?

The status of the business on the internet is monitored by managing the negative content that will destroy the reputation and customer feedback solutions are used for providing satisfactory results. In practice, the flow is depicted below:

Managing Reputation

If the customer experience great feeling, they share with their friends and they spread the good words. Good reputation of the business leads to more revenue generation.

It is very important to know what others say about the business. Google alerts and If This Then That (IFTTT) are activated to monitor the web such that the negative content can be viewed and reacted. Customer’s feedbacks and reviews are used to identify the difference in how the business is identified by self and how it is viewed by the customers.

  • 5-Star reputation is developed.
  • Reputation is marketed.
  • Reputation is managed.
  • Reputation management is made as a practice.

Brief about the history of Business Failures Due to Negative Feedbacks

Because of the negative reviews of the customers, many companies have failed in digital world. Some of them are:


The negative reviews about the environmental practices are frequently received by Nestle. People became hostile and posted against the company and the company was forced to shut the public image.

Dark Horse Café

This company also faced negative tweet against the inability of the company in providing electrical outlets for laptops, which was termed in negative public relation case.

When business should worry about Reputation?

When the business encounters the following things against it, then the matter is to be taken seriously.

  • Negative Reviews − It may lead to loss in sale.
  • Hate Sites − These sites address businesses with insult and false information.
  • Negative Media Coverage − Bad publicity adversely impacts the brand name.

What should be aimed for about Reputation?

At any given point of time, the business should be ready for:

  • Respect
  • Transparency
  • Know what is in air about the business
  • Quick reaction
  • Understanding the critic
  • Learning from the mistakes

How to Manage Online Reputation?

Online reputation can be managed by following some of the following tips:

  • Improve tagging and SEO.
  • Links to be build from strong and reliable sources.
  • The negative content is ruled out by using the authentic customer’s testimonials.
  • In order to push the customer’s testimonials, invalid reviews are not imposed.
  • Original posts with valuable information need to be published.
  • Vague articles are not to be copied or posted.
  • To mark the presence, press releases are to be submitted by letting others know the brand.
  • In order to show the credibility, get mentioned by the third party and it is to be ensured that a prominent name is asked for the same.
  • Respond to negative reviews politely. Do not use harsh words. Also, do take care to address the customer immediately.
  • Customers need to be satisfied by offering great products and services.
  • All the clients are to be motivated to give the reviews.

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