The business promotion is done through e-mails and newsletters through E-Mail marketing. The business message is delivered to the audience by using the promotional letters which are clubbed with product and service details. The message is conveyed to the highly targeted visitors in a cost effective manner. The results of the e-mail marketing can be measured.
The types of e-mails used for E-Mail marketing are:
The emails are received only when a transaction is done such as purchase. The business transaction is confirmed by the e-mail which includes information such as cost per unit, number of units bought, total cost, mode of payment, shipping details, delivery time, etc.
The information is provided to the customers to foster the relationship with the customers.
Promotional e-mails include promotional details such as sale, new offers, etc.
Because of its cost-efficient and measurable features, e-mail marketing requires strategic planning and creative execution of campaign. The message has to be personalized, deployed and the results are to be analyzed.
An e-mail marketing campaign can be set up by the following steps:
It is to be ensured that the anti-spam laws of a particular country are compiled with.
For email tracking, the metrics used are as follows:
The open rate and the unsubscribed rate can be tracked and which helps in predicting the behaviour of the audience.
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