Affiliate Marketing - Online Marketing

What is Affiliate Marketing?

The extended sales force of the business is known as Affiliates. One or more third parties are employed for driving the sales to the business and is known as Affiliate marketing. One or more affiliates are paid by the advertiser depending on the number of viewers and customers bought by the affiliates and are considered as performance based marketing.

Affiliate Marketing

How does the Affiliate Marketing works?

The control panel is accessed once the affiliate marketing is opted for. A unique URL link for the advertiser’s web page is generated. When the link is parsed by the customer, that particular affiliate program considers the customer as referral. The sale is tracked by placing conversion pixel on the thank you page.

Payment Modules

Payment modules are of two types:

  • Pay for Sales Lead − The payment is made when customer raises an enquiry, irrespective of the purchases incurred by him.
  • Pay for Product Sale – A fixed percentage or an amount on sale of every product or service is paid by the advertiser. For instance, 10% on a sale of the product or Rs.100 per sale.

How to get the best out of Affiliate Marketing?

Affiliate Marketing can be best be utilized by the following steps:

  • Cloak links – For long URLs of the affiliates, cloak links are the short and pretty links, which look good and helps in increasing the CTR.
  • The sale review is written and unique selling points are added.
  • The affiliate links are included to the post.
  • The affiliate products to reach higher CTR, banners are used.
  • Discounts are offered.

Premium Affiliate Programs

  • Amazon Associates
  • Commission Junction
  • Share a Sale

What is Referral Marketing?

Similar to that of Affiliating Marketing, Referral Marketing also employs third parties for increasing the sales.

The main difference being that in order to drive the sales, Affiliate marketing depends on financial motivations whereas referral marketing depends on personal relationship and trust among the businessmen.

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