Some writers see strategic intent, or the corporate vision, as a concept separate from the mission. They would argue that a mission statement merely states what the organization is currently doing and that a statement of intent, or a vision statement, is also needed. A statement of strategic intent describes what the organization aspires to become. However, many companies strive to achieve both objectives within the single mechanism of the mission statement.
Marketing Strategy Related Interview Questions
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Marketing Strategy Tutorial
The Strategic Perspective
Developing A Future Orientation
Targeting, Positioning And Brand Strategy
Product Development And Innovation
Alliances And Relationships
The Strategic Marketing Plan
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