These are the abilities and skills available to the company to marshal the effective exploitation of the company’s assets. The combination of assets and these skills allows an organization to undertake specific activities. Activities such as producing innovative products are a capability that arise out of the underlying assets and competencies of the organization. These competencies can lie at the three decision-making tiers:strategic, functional and operational; and at three levels in the organization’s structure: corporate, team and individual (Hooley et al., 1998):
Once the assets and competencies of an organization have been identified there are likely to be some assets that are more important than others. The relationship between these assets and competencies can be mapped to uncover the key relationships .
Marketing Strategy Related Interview Questions
|Marketing Research Interview Questions||Strategic Management Interview Questions|
|Strategic Brand Management Interview Questions||Brand Management Interview Questions|
|Public Relations Interview Questions||Digital Marketing Interview Questions|
|Personal branding Interview Questions||Market Research Analyst Interview Questions|
Marketing Strategy Tutorial
The Strategic Perspective
Developing A Future Orientation
Targeting, Positioning And Brand Strategy
Product Development And Innovation
Alliances And Relationships
The Strategic Marketing Plan
All rights reserved © 2018 Wisdom IT Services India Pvt. Ltd
Wisdomjobs.com is one of the best job search sites in India.