The corporate plan will define objectives for the entire business and should co-ordinate the various functional strategies (marketing,operations, human resource management, finance, etc.) to deliver the overall corporate objectives. It is important that functional strategies are interrelated (see Figure). For example, if the marketing strategy focused on developing high levels of customer service in order to retain key customer groups, both the operations and human resource management functions would have role to play in delivering this.
Corporate strategy can be summarized as being:
The strategic process
A useful summation of corporate strategy management is provided in this above Figure . This model takes a top-down view of the overall strategy process. It identifies the five components vital in achieving corporate success:
Successful businesses ensure these factors are aligned in order to turn strategic intent into business reality.
Marketing Strategy Related Interview Questions
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Marketing Strategy Tutorial
The Strategic Perspective
Developing A Future Orientation
Targeting, Positioning And Brand Strategy
Product Development And Innovation
Alliances And Relationships
The Strategic Marketing Plan
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