Marketing Strategy Tutorial

What is Marketing strategy tutorial?

Marketing strategy is a long-term oriented plan with an objective to achieve a sustainable competitive advantage. Strategic planning provides detailed analysis of the strategic position of a company and the formulation, evaluation and selection of market-oriented strategies which pro that contribute to the goals of the company and its marketing objectives.


This tutorial is more useful for the students of management and marketing who wish to learn the basics of Marketing Management and marketing strategy. This is also useful for marketing professionals, managers, aspirants of entrepreneurship can use this tutorial to learn and apply the methods of Marketing Management and strategies.


To understand this tutorial one must be aware of business and management studies. Though it is useful for general students who knows about Marketing Management may be useful.
The Strategic Perspective Strategic Issues In Strategic Management What Is Strategy? Towards Strategic Management Change – Shaping Strategy Balanced Scorecard Approach The Role Of Marketing Within Strategy What Is Marketing Strategy? External Analysis External Environment Analysis Scanning Macro-environmental Analysis Industry Analysis To Develop Strategies Competitor Analysis The Market Analysis Competitive Intelligence What Is Competitive Intelligence? The Competitive Intelligence Cycle Sources Of Competitive Intelligence Segmentation Consumer And Organizational Buyer Behaviour Why Segment? The Segmentation Process Consumer Buyer Behaviour Consumer Segmentation Criteria Profile Variables Behavioural Variables Psychographic Variables Organizational/industrial Segmentation Techniques Organizational Buyer Behaviour The Webster–wind Framework The Sheth Framework Approaches To Organizational Market Segmentation
Internal Analysis External Environment Organizational Capabilities Organizational Assets Organizational Competencies Initial Corporate-wide Internal Audit The Internal Marketing Audit The Innovation Audit Auditing Tools Developing A Future Orientation Strategic Cost Management Forecasting Trend Extrapolation Modelling Individual Forecasting Consensus Forecasting Key Stages In The Scenario Planning Market Sensing Strategic Questions People Involved Strategic Intent Strategic Intent Mission Statement Of Strategic Intent Nature Of Support For The Mission Statement Goals And Objectives Hierarchy Of Objectives Long-term Versus Short-term Goals The Balanced Scorecard What Is Gap Analysis Strategy Formulation Strategy Formulation – An Overview Competitive Advantage Identifying Sources Of Competitive Advantage Experience And Value Effects Industry Position Product And Market Strategies Strategic Wear-out Difficult Market Conditions Targeting, Positioning And Brand Strategy Creating A Competitive Position. Evaluating Market Segments Establishing Organizational Capability What Is Strategic Alignment Of Assets And Competencies? The Strategic Nature Of Making Target Segment Choices Positioning In Target Market Perceptual Mapping Positioning Alternatives Brand Valuation How To Structure Strategic Alignment Of Assets And Competencies? Brand Name Strategy Combined Brand Strategies Brand Extension Brand Stretching Brand Revitalization Brand Repositioning Brand Extinction Product Development And Innovation The Strategic Agenda The Nature Of Products And Product Development Why Do Products Fail? Managing Innovation Risk And The Innovation Dilemma Alliances And Relationships Organizations Relationships Alliances Relationship Marketing Importance Developing Relationships The Strategic Marketing Plan Corporate And Marketing Plans Corporate Planning Marketing Plans – Strategy Or Tactics? Why Does Planning Matter? Barriers To Successful Planning The Structure Of A Strategic Marketing Plan Approaches To Marketing Planning Strategic Implementation Implementation – Stressing The Importance Success Vs Failure Fundamental Principles Assessing Ease Of Implementation People, Power And Politics Internal Marketing Applying Project Management Techniques Control What Is A Control System? Control – The Basic Principles What Makes An Effective Control System? Management Control Financial Control Performance Appraisal Define Benchmarking Controlling Marketing Performance Marketing Strategy Interview Questions Marketing Strategy Practice Tests