Marketing Strategy Tutorial
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Job SearchWhat is Marketing strategy tutorial?
Marketing strategy is a long-term oriented plan with an objective to achieve a sustainable competitive advantage. Strategic planning provides detailed analysis of the strategic position of a company and the formulation, evaluation and selection of market-oriented strategies which pro that contribute to the goals of the company and its marketing objectives.
Audience
This tutorial is more useful for the students of management and marketing who wish to learn the basics of Marketing Management and marketing strategy. This is also useful for marketing professionals, managers, aspirants of entrepreneurship can use this tutorial to learn and apply the methods of Marketing Management and strategies.
Prerequisites
To understand this tutorial one must be aware of business and management studies. Though it is useful for general students who knows about Marketing Management may be useful.
Marketing Strategy Tutorial: List of Topics
- The Strategic Perspective
- External Analysis
- Competitive Intelligence
- Segmentation
- Consumer And Organizational Buyer Behaviour
- Why Segment?
- The Segmentation Process
- Consumer Buyer Behaviour
- Consumer Segmentation Criteria
- Profile Variables
- Behavioural Variables
- Psychographic Variables
- Organizational/industrial Segmentation Techniques
- Organizational Buyer Behaviour
- The Webster–wind Framework
- The Sheth Framework
- Approaches To Organizational Market Segmentation
Organizational
- Internal Analysis
- Developing A Future Orientation
- Strategic Intent
- Strategy Formulation
- Targeting, Positioning And Brand Strategy
- Creating A Competitive Position.
- Evaluating Market Segments
- Establishing Organizational Capability
- What Is Strategic Alignment Of Assets And Competencies?
- The Strategic Nature Of Making Target Segment Choices
- Positioning In Target Market
- Perceptual Mapping
- Positioning Alternatives
- Brand Valuation
- How To Structure Strategic Alignment Of Assets And Competencies?
- Brand Name Strategy
- Combined Brand Strategies
- Brand Extension
- Brand Stretching
- Brand Revitalization
- Brand Repositioning
- Brand Extinction
- Product Development And Innovation
- Alliances And Relationships
- The Strategic Marketing Plan
- Strategic Implementation
- Control
