Marketing strategy is a long-term oriented plan with an objective to achieve a sustainable competitive advantage. Strategic planning provides detailed analysis of the strategic position of a company and the formulation, evaluation and selection of market-oriented strategies which pro that contribute to the goals of the company and its marketing objectives.
This tutorial is more useful for the students of management and marketing who wish to learn the basics of Marketing Management and marketing strategy. This is also useful for marketing professionals, managers, aspirants of entrepreneurship can use this tutorial to learn and apply the methods of Marketing Management and strategies.
To understand this tutorial one must be aware of business and management studies. Though it is useful for general students who knows about Marketing Management may be useful.