Are you a person with excellent written and verbal communication? Are you willing to work under pressure with imaginative skills then log onto www.wisdomjobs.com. Marketing Communications is a fundamental and complex part of a company's marketing efforts. It can cover the more traditional activities such as trade and consumer PR and client relations, advertising, internal communication or the whole business of managing a social media campaign using Twitter and LinkedIn. It is made up of marketing mix which is made up of 4 P's Price Promotion Place and Product for a business selling goods and made up of 7P’s Price Promotion Place Product People Physical evidence and Process service based business. So track your future as Marketing Communication Specialist, Executive, Co-ordinator, Marketing manager by looking into Marketing Communication job interview question and answers given.
Question 1. What Are The Various Responsibilities Of A Person Working In Marcom?
Answer :
The various responsibilities of a person working in Marcom are as follows:
Question 2. What Are The Various Tools You Would Use To Communicate With Your Target Audience?
Answer :
The following are the various tools used to communicate with the target audience:
Question 3. What Role Do Events (for Ex:exhibitions, Trade Shows) Play In Marcom?
Answer :
The events play the following role in Marcom:
Answer :
The following are the steps taken to participate in an event like exhibition or trade show:
Question 5. How Would You Use Online Media For Your Marcom Activities?
Answer :
Using online media for Marcom activities is to ensure the maximum reach of the target audience at lower costs and results in increased consumer engagement. And also, it is easy to monitor and measure the results of online media usage. Internet is considered to be the one of the most effective tool in today’s competitive business world.
Question 6. How Would You Get Your Pr Across To People?
Answer :
One of the main responsibilities of a Marcom person is to ensure the organization and product/brand image to be good in front of the eyes of the consumers. On a timely basis, PR should be used to create awareness to the public in relation to the events happening in the company such as new product launch, product relaunch, sponsoring consumer events, participation in trade shows and exhibitions etc.
Question 7. How Would You Judge The Effectiveness Of Your Marcom Activities?
Answer :
Question 8. Which Type Of Vendors Would You Need To Deal With For Your Marcom Activities?
Answer :
The following are the type of vendors to deal with Marcom activities:
Question 9. Which Of Our Products/services Most Appeals To You And Why?
Answer :
For any marketing interview you must familiarize yourself with what the company does and it's successful products/services. This will allow you to identify its appeal and then describe how the marketing strategy has worked. An example might be Walker's crisps tasting nice and through the good marketing strategy are now also perceived as good fun which is obviously important when one of their biggest markets is children.
Answer :
When answering this question make sure to show how cultural, social, personal and psychological factors all impact consumer behavior. Provide an example of a marketing campaign or project you developed and how you used these four key factors to develop and optimize your project.
Question 11. Which Type Of Vendors Would Need To Deal With For Marcom Activities?
Answer :
The following are the type of vendors to deal with Marcom activities:
Question 12. How Would You Ensure About Your Media Coverage?
Answer :
Question 13. How To Use Online Media For Marcom Activities?
Answer :
Using online media for Marcom activities is to ensure the maximum reach of the target audience at lower costs and results in increased consumer engagement. And also, it is easy to monitor and measure the results of online media usage. Internet is considered to be the one of the most effective tool in today's competitive business world.
Question 14. What Important Role Do Events Play In Marcom?
Answer :
The events play the following role in Marcom:
Question 15. What Are The Various Responsibilities Of A Person Working In Marketing Communication?
Answer :
The various responsibilities of a person working in Marcom are as follows:
Marketing Communications Related Tutorials |
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Marketing Communications Related Practice Tests |
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Marketing Communications Practice Test
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